11 Tips on Working with an Influencer

October 30, 2020

The word influencer gets thrown around a lot these days, but what really is it? Your mind might immediately go to an attractive account on Instagram, but influencers aren’t limited to merely social media.  Boiled […]

6 Step Guide to Outsourcing Marketing in 2021

October 28, 2020

There are advantages to keeping a company’s work completely internal, namely in terms of management and organization. However, there are also instances where outsourcing marketing is the most suitable option.  After all, marketing firms generally […]

25 Most Commonly Asked Questions About Digital Marketing – Answered!

October 27, 2020

Marketing has undergone massive changes over the years, so it’s only natural to have some questions about the field.  It occurred to us that our readers might find it helpful for us to put together […]

Diversity, Inclusion & Equity: Key Differences & Why They All Matter

October 23, 2020

Diversity, inclusion, equity.  These are not buzzwords. They are the foundation of a healthy workplace. Promoting these qualities is key to creating an environment in which people of different backgrounds can work together to achieve […]

6 Step Guide to Launch An Email Drip Campaign (With Examples)

October 21, 2020

An email drip campaign involves sending a series of messages that are based on a user’s behavior. By sending or “dripping” messages over a specific period of time, this marketing tool can help your business […]

50 Incredible Examples of B2B Email Marketing

October 19, 2020

Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space.  According to a recent study by SuperOffice, only 41 percent of B2B companies use […]

Strategic Public Relations: Planning, Process, and Execution

October 16, 2020

Public relations is a tried and true way to grow brand awareness and expand your business’s reach. Encompassing a company’s communication with partners, journalists, philanthropists, and anyone really.  Digital PR might seem like an add-on—something […]

The 6 Best Digital Marketing Campaigns of All Time

October 15, 2020

In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and […]

26 Quotes That Are Still Relevant In Today’s Digital Marketing Era

October 12, 2020

Despite the massive changes and disruptions that marketing has seen over the past 50 years or so, some wisdom is just as relevant today as it was back then.  Here are 26 quotes that will […]

11 Email Marketing Strategies That Guarantee a 50% Click-to-Open Rate

October 9, 2020

Email marketing remains one of the most effective ways to convert prospects into customers and customers into loyal brand enthusiasts. A recent study found that every dollar spent on email marketing yields an average return […]

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