Blog

Want to Sell Via Live Stream? Here’s How B2B Companies Can Take Advantage of the Trend

May 4, 2021

Live stream shopping is being touted as the next big development in the B2C retail space.  Here’s how it works: Product reps, salespeople, or influencers go live either in their homes or in boutiques, explaining […]

Losing Revenue to Amazon? Here’s How to Get Your ECommerce Back

April 30, 2021

Amazon. Love it or hate it, when it comes to ECommerce it’s truly impossible to overstate the influence that this behemoth holds in the space. If you’re an ECommerce seller, chances are you’re selling your […]

How to Keep the Momentum Going on a Successful B2B PR Campaign

April 28, 2021

There’s nothing like basking in the glow of an adoring public.  That’s how it feels when you’ve just wrapped up a successful PR campaign for your B2B brand. The podcast interviews are airing, the press […]

Why Do You Need Ongoing B2B PR To Close Sales?

April 23, 2021

Many B2B tech companies think of PR in terms of individual campaigns.  You’re about to launch a product—PR campaign!  You’re raising your Series A—PR campaign! You’ve just made a successful exit—PR campaign!  All of those […]

8 Ways Your B2B Tech Company Can Generate Leads and Buzz Using Social Audio

April 22, 2021

If you think social audio is only for influencers and B2C companies, think again.  Clubhouse, Twitter Spaces, Fireside, Discord—these and multiple other platforms are expanding and transforming the world of social media as we know […]

10 Ways to Repurpose Your Content for Maximum Output

April 20, 2021

The internet never sleeps, and as any B2B content marketer knows, that means it needs to be fed—constantly.  And what does it like to eat most? High-quality content. That’s the stuff that will increase your […]

Why Use a B2B Tech Public Relations Agency With Roots in Social Media?

April 16, 2021

For most B2B PR agencies, the ultimate goal is to get brand coverage, whether that’s in the press, on social platforms, on a popular industry blog, or (hopefully!) a combination. That’s an important goal and […]

A 24-Point PR Checklist Proven to Maximize Your B2B Public Relations Strategy

Whether you’re planning your first or your 100th B2B tech public relations campaign, checklists always come in handy.  We worked with our media relations specialists to come up with a PR campaign checklist for B2B […]

5 Ways PR Can Attract Investors and Series A Funding

April 12, 2021

If you’re raising money for your B2B tech startup, digital PR should be your best friend.  Why?   Because PR, done well, will:  Boost your professional standing Increase your brand recognition Boost your brand reputation Get […]

Is Thought Leadership PR? A Look at 7 B2B Thought Leaders Worth Following

April 9, 2021

Becoming a thought leader in your industry isn’t something that happens overnight.  It’s a long-term investment requiring time, effort, and plenty of PR savvy, which can make it feel daunting for many. However, it can […]