B2B Influencer Marketing: An Ultimate Guide Plus Case Studies
November 27, 2018
In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer.
Blog
Here’s Looking at You: Instagram TV Launch Means More Options for Influencer Marketing
July 14, 2018
We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]
The Same, But Different: Influencer Marketing in the B2B Environment
July 5, 2018
The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]
Paradigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm
June 27, 2018
Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]
Finding Your Perfect Influencer
June 23, 2018
On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]
5 Reasons Huge Brands are Turning to Micro-Influencers – with Massive Results
May 25, 2017
Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]
Approaching Influencers: The First Step to Influencer Marketing, Outreach, and Digital PR
October 24, 2016
Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online […]
Influencer Marketing from A to Z: A Complete Guide for Businesses
September 26, 2016
Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as a result of a recommendation? That new customers referred by […]
4 Influencer Marketing Mistakes Your Business Can’t Afford to Make
July 5, 2016
Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an […]
Our Top 5 Favorite Influencer Marketing Campaigns
February 13, 2016
Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who […]
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