September 13, 2021
B2B brands have been slower to adopt influencer marketing than B2C—but that doesn’t mean influencer marketing isn’t a worthwhile investment. On the contrary. In fact, influencers in the B2B sphere can have an even greater […]
May 27, 2021
B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing. There are many reasons for this, from B2B’s longer, […]
March 23, 2021
The influencer marketing industry has been a savior of sorts to many businesses since the world was exposed to COVID-19 in early 2020. As the pandemic spurred a massive shift to online-only business, companies that […]
March 5, 2021
How has PR changed in the last year? In so many ways. But what hasn’t, right? People are working from home, brands and businesses are finding that their digital presence is the primary element winning […]
March 2, 2021
Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]
February 12, 2021
Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]
November 27, 2018
In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer.
July 14, 2018
We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]
July 5, 2018
The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]
June 27, 2018
Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]
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