Public Relations for B2B Tech Companies: In-house or Outsource?

March 2, 2022

Public Relations for B2B Tech Companies: In-house or Outsource?

So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR and marketing.   […]

micro over macro

February 25, 2022

Is Less More? Going Micro Over Macro

A lot has changed since platforms like Twitter and Facebook were first released in the 2000s—low-rise jeans are officially out of fashion (thank goodness), and we’ve traded our iPods for smartphones.  But more importantly, the […]

10 things to consider when identifying influencers for b2b

January 5, 2022

10 Criteria You Should Look At When Identifying Influencers For B2B

Influencer marketing is a key component in a strong digital marketing strategy, and there is plenty of information out there outlining how to find influencers and set up your campaign. The problem: most of the […]

b2b influencer in airport

May 27, 2021

Influencer (Creator) Marketing for B2B: A Guide for Those Just Getting Started

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

March 2, 2021

Twitter’s Upcoming Paid Subscription Service: What You Need to Know About Sup...

Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]

February 12, 2021

Stay Relevant, Folks: Your weekly marketing and PR roundup

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]

November 27, 2018

B2B Influencer Marketing: An Ultimate Guide Plus Case Studies

In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer.

July 14, 2018

Here’s Looking at You: Instagram TV Launch Means More Options for Influencer ...

We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]

March 2, 2022

Public Relations for B2B Tech Companies: In-house or Outsource?

So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR and marketing.   […]

February 25, 2022

Is Less More? Going Micro Over Macro

A lot has changed since platforms like Twitter and Facebook were first released in the 2000s—low-rise jeans are officially out of fashion (thank goodness), and we’ve traded our iPods for smartphones.  But more importantly, the […]

January 5, 2022

10 Criteria You Should Look At When Identifying Influencers For B2B

Influencer marketing is a key component in a strong digital marketing strategy, and there is plenty of information out there outlining how to find influencers and set up your campaign. The problem: most of the […]

May 27, 2021

Influencer (Creator) Marketing for B2B: A Guide for Those Just Getting Started

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

March 2, 2021

Twitter’s Upcoming Paid Subscription Service: What You Need to Know About Sup...

Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]

February 12, 2021

Stay Relevant, Folks: Your weekly marketing and PR roundup

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]

November 27, 2018

B2B Influencer Marketing: An Ultimate Guide Plus Case Studies

In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer.

July 14, 2018

Here’s Looking at You: Instagram TV Launch Means More Options for Influencer ...

We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]

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