Influencer (Creator) Marketing for B2B: A Guide for Those Just Getting Started

May 27, 2021

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

Is B2B Influencer Marketing Worth the Money? Everything You Need to Know About IM Strategies

March 23, 2021

The influencer marketing industry has been a savior of sorts to many businesses since the world was exposed to COVID-19 in early 2020. As the pandemic spurred a massive shift to online-only business, companies that […]

6 PR Trends Reshaping How We Think in 2021

March 5, 2021

How has PR changed in the last year? In so many ways. But what hasn’t, right? People are working from home, brands and businesses are finding that their digital presence is the primary element winning […]

Twitter’s Upcoming Paid Subscription Service: What You Need to Know About Super Follows

March 2, 2021

Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]

Stay Relevant, Folks: Your weekly marketing and PR roundup

February 12, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]

B2B Influencer Marketing: An Ultimate Guide Plus Case Studies

November 27, 2018

In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer.

Here’s Looking at You: Instagram TV Launch Means More Options for Influencer Marketing

July 14, 2018

We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]

The Same, But Different: Influencer Marketing in the B2B Environment

July 5, 2018

The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]

Paradigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm

June 27, 2018

Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]

Finding Your Perfect Influencer

June 23, 2018

On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]

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