So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR and marketing.   […]

A lot has changed since platforms like Twitter and Facebook were first released in the 2000s—low-rise jeans are officially out of fashion (thank goodness), and we’ve traded our iPods for smartphones.  But more importantly, the […]

Influencer marketing is a key component in a strong digital marketing strategy, and there is plenty of information out there outlining how to find influencers and set up your campaign. The problem: most of the […]

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]

In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer.

We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]