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13 Pro Tips for Landing Your First Digital Marketing Job

If there’s one question that Zen’s founder and CEO, Shama Hyder, gets asked over and over, it’s this one: “How do I get my first…

The Art of Business Relations:
A B2B Manifesto for the Next Decade

The b2b landscape is changing – fast. Powered by cutting-edge industry research, in this free manifesto, you’ll understand why you should close first, convince later; why inferior competitors win the business; and why alignment beats attention.

How to Bring Consumers Happily Home to Your Brand: An Illustrated Journey

Savvy brands know that consumers can no longer be “sold to.” The seller-buyer relationship has evolved from what once a simple transactional exchange to a…

101 Ways to Market Your Business – Both Online and Offline

With the average consumer coming into contact with more than 1,500 marketing messages every day, it’s not enough to run a Facebook ad and hope…

How LinkedIn’s Latest Update Is Leveling the Playing Field for B2B

Since being redesigned and relaunched in 2018, LinkedIn Pages have become one of the most effective elements of the social media platform. As of 2019,…

Zen Resources for the Eager to Learn

Wouldn’t it be nice if there was a single place where you could find all the best practices to power your marketing strategy and grow…

Best Practices for Writing Articles on LinkedIn

Publishing on LinkedIn has become one of the best methods for entrepreneurs, executives, and business leaders to establish their thought leadership. Why? Because when it…

50 Tips for Powering Your Digital Marketing

Feeling like your digital marketing needs a bit of a boost? With all the information out there, it can be hard to figure out which…

Here’s What You Need to Know About Using Medium for a B2B Content Strategy

If you’re a regular user of Medium, the social platform that allows people to post original, long-form content, then you know how varied the content…

Paid Media: Your Guide to Making it Work in 2019

You may have heard it said that media is the new marketing. In other words, marketing in 2019 is less about direct persuasion, and more…

Top 10 Social Media Tactics for Promoting Your Brand for Free

The days of gaining a sky-high organic reach on social media without spending a dime may be gone—but that doesn’t mean that you should give…