Redesigning your B2B website in 2022? You’re not alone.  In the wake of the pandemic, not only have countless businesses adapted or changed their offerings—they’ve also changed their websites to reflect more of what clients […]

Share of voice is a term that every marketer should know. But what does Share of Voice actually mean? In essence, it refers to the share of your market that your brand owns. Pre-digital era, […]

Share of voice—the percentage of the market that your brand owns compared to your competitors—is one of the determining factors in whether your company will grow or stagnate.  It’s been proven again and again in […]

B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice and make their unique story known to the world. So, […]

We’ve talked before about the growing importance of outreach in the world of online marketing—promoting your own blog or business website by guest writing on someone else’s site. It’s an extremely effective way to tap […]

We’re all buying something. The question is: do you trust brands to best represent themselves and what they offer? The answer: probably not. Think about it: As a buyer, who are you trusting when it […]

Zen Media is the go-to PR and digital marketing agency for B2B brands. We increase market share via digital marketing & PR through strategic initiatives incorporating paid, shared, earned, and owned media (the Mixed Marketing […]