The Promise and Perils of Facial Recognition

November 18, 2020

Whether you’re opening your bank account on your phone, having a genetic evaluation with a doctor, or playing with silly apps like Genderswap, facial recognition is everywhere.  The technology uses certain identifying facial characteristics to […]

6 Digital Marketing Trends That Will Dominate 2021

November 16, 2020

Like any innovative industry, digital marketing is always in flux.  New breakthroughs in technology and the way consumers consume content demands that marketers stay agile and always two steps ahead of the next big marketing […]

Influencer Search Engines: Which is Right for You?

November 13, 2020

With brands expected to spend $15 billion on influencer marketing by 2022, it’s no surprise that the landscape for identifying, vetting, and building relationships with influencers is changing drastically.  Instead of spending hours scrolling through […]

7 Ways to Navigate and Maximize Facebook Ads Amid New Limitations

November 12, 2020

For many companies, be it political campaigns or clothing brands, Facebook ads have become an essential piece of their media plan.  According to Statista, Facebook has 2.7 billion active monthly users who span the globe, […]

Rise Above the Noise: PR That Differentiates Your SaaS Company and Brings Results

SaaS (Software as a Service) is quickly becoming the dominant model for software delivery to businesses and consumers alike. In fact, 86% of companies predict that they will be using primarily (80%) SaaS platforms by […]

What is Share of Voice and Why Is It Important?

November 10, 2020

Share of voice is a term that every marketer should know.  In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a […]

Your Guide to TikTok Marketing

November 9, 2020

Despite ongoing controversy about a potential ban of the China-based app, TikTok has exploded this year. With 100 million monthly active users in the United States, it’s safe to say the app’s popularity will continue […]

5 PR Tips Proven to Bring Value for Tech Companies

November 5, 2020

Public relation is a critical component for tech companies’ that want to increase market share and gain new customers. PR can help tech companies increase visibility, promote brand values, strengthen community relations, and enhance their […]

Top 8 SEO Strategies for SaaS Companies to Increase Traffic and Brand Awareness

November 4, 2020

Software as a Service, often referred to as SaaS, is booming. Ubersuggest found that the term “SaaS companies” receives approximately 3,600 online searches every month.  This means that now more than ever it’s important for […]

How IT Firms Are Pivoting Post-COVID

November 2, 2020

Nearly a year into the global COVID-19 pandemic, no life has been untouched by the enormous upheaval this outbreak has brought.  But perhaps nowhere has the change been bigger, nor the industry better poised to […]

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