top b2b web design trends for 2022

April 28, 2022

9 B2B Web Design Trends for 2022

Redesigning your B2B website in 2022? You’re not alone.  In the wake of the pandemic, not only have countless businesses adapted or changed their offerings—they’ve also changed their websites to reflect more of what clients […]

the ultimate guide to share of voice marketing

April 26, 2022

What is Share of Voice and Why Is It Important?

Share of voice is a term that every marketer should know. But what does Share of Voice actually mean? In essence, it refers to the share of your market that your brand owns. Pre-digital era, […]

B2Bs need to invest big in share of voice to grow

April 26, 2022

Why B2Bs Need to Invest Big in Share of Voice, According to Data

Share of voice—the percentage of the market that your brand owns compared to your competitors—is one of the determining factors in whether your company will grow or stagnate.  It’s been proven again and again in […]

everything you need to know about social media marketing for your b2b brand

April 22, 2022

6 Reasons Why Social Media Marketing Matters for B2B

B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

uncover everything a CMO does and what every CMO should know to hit the ground running

April 21, 2022

First Day as a CMO? Here’s What You Need to Know

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice and make their unique story known to the world. So, […]

everything you need to know to write the perfect outreach email

April 21, 2022

13 Tips For Writing an Effective Outreach Email

We’ve talked before about the growing importance of outreach in the world of online marketing—promoting your own blog or business website by guest writing on someone else’s site. It’s an extremely effective way to tap […]

strategies to create sales collateral that actually sells

April 20, 2022

Why Sales Collateral Should Be Part of Every B2B Marketing Strategy—And How T...

We’re all buying something. The question is: do you trust brands to best represent themselves and what they offer? The answer: probably not. Think about it: As a buyer, who are you trusting when it […]

the mixed marketing model

April 20, 2022

Zen Media: Who Are We?

Zen Media is the go-to PR and digital marketing agency for B2B brands. We increase market share via digital marketing & PR through strategic initiatives incorporating paid, shared, earned, and owned media (the Mixed Marketing […]

April 28, 2022

9 B2B Web Design Trends for 2022

Redesigning your B2B website in 2022? You’re not alone.  In the wake of the pandemic, not only have countless businesses adapted or changed their offerings—they’ve also changed their websites to reflect more of what clients […]

April 26, 2022

What is Share of Voice and Why Is It Important?

Share of voice is a term that every marketer should know. But what does Share of Voice actually mean? In essence, it refers to the share of your market that your brand owns. Pre-digital era, […]

April 26, 2022

Why B2Bs Need to Invest Big in Share of Voice, According to Data

Share of voice—the percentage of the market that your brand owns compared to your competitors—is one of the determining factors in whether your company will grow or stagnate.  It’s been proven again and again in […]

April 22, 2022

6 Reasons Why Social Media Marketing Matters for B2B

B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

April 21, 2022

First Day as a CMO? Here’s What You Need to Know

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice and make their unique story known to the world. So, […]

April 21, 2022

13 Tips For Writing an Effective Outreach Email

We’ve talked before about the growing importance of outreach in the world of online marketing—promoting your own blog or business website by guest writing on someone else’s site. It’s an extremely effective way to tap […]

April 20, 2022

Why Sales Collateral Should Be Part of Every B2B Marketing Strategy—And How T...

We’re all buying something. The question is: do you trust brands to best represent themselves and what they offer? The answer: probably not. Think about it: As a buyer, who are you trusting when it […]

April 20, 2022

Zen Media: Who Are We?

Zen Media is the go-to PR and digital marketing agency for B2B brands. We increase market share via digital marketing & PR through strategic initiatives incorporating paid, shared, earned, and owned media (the Mixed Marketing […]

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