Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

May 29, 2021

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

Influencer (Creator) Marketing for B2B: A Guide for Those Just Getting Started

May 27, 2021

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

6 Common Mistakes B2B Brands Make When Pitching Media

May 24, 2021

Pitching media is more art than science.  But for many B2B tech brands that don’t have a dedicated PR team or work with a PR agency, spending precious time and resources learning the art of […]

QUIZ! Are You a Creator, Curator, or Connector?

May 22, 2021

Your personal brand has nothing to do with how many followers you have, how high your engagement is, or how many times you post on social per day.  To put it simply: your personal brand […]

Top 20 B2B Digital Marketing Tips for a Successful Product Launch

May 19, 2021

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]

Top 20 B2B Digital Marketing Tips for a Successful Product Launch

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]

How B2B PR Can Help You Reach Potential Clients

May 17, 2021

The B2B sales cycle has changed dramatically over the past five years. Whether you’re a SaaS startup or a tire manufacturer selling your product to vehicle companies, your business must gain a strong foothold online […]

4 Ways the B2B Sales Cycle Has Changed

May 12, 2021

Not terribly long ago, acquiring new business called for expensed lunches, in-person meetings, and the artful challenge of “landing a new client.” But just as with product offerings and service logistics, 2020 pushed us to […]

Not Seeing ROI from PR? Here Are 5 Mistakes You Could Be Making

May 10, 2021

It doesn’t matter how small or large your company is; we all want to trim the fat where we can. And because public relations isn’t an industry that all leaders (or at least leaders in […]

5 Steps to Attract More Business and Engagement on LinkedIn

May 5, 2021

A B2B leader determined to bring in new leads has plenty of options when attracting new business. They can put their marketing dollars toward paid social ads, leverage speaking engagements to plug their company, or […]

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