B2B Marketing and PR Videos – Industry Trends & Insights

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5 Strategies For Writing GREAT Outreach Emails

08 / 12 / 2022

#shorts — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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CTR Is A Terrible Metric, Here's Why

08 / 07 / 2022

#shorts — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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How Consumers Are Making Buying Decisions In 2022, "The Messy Middle"

07 / 22 / 2022

What Is The Messy Middle? Here’s What Google Has To Say The “Messy Middle” may sound like a 2000s sitcom, but it is actually one of the best ways for marketers to understand the buying journey of consumers. Traditionally, the “messy middle” diagram, as described by Google, looks a bit like an infinity loop with two exit points: triggers and purchase. Of course, every brand would like all of their potential customers to exit the loop and make a purchase, but we have accepted that the purchase journey isn’t quite that linear. How do consumers enter the seemingly infinite loop anyway? Well, most likely, they’re already in one, or two, or many—the moment a consumer begins to consider a purchase, they’ve entered the loop, most likely on the exploration side of the journey. During their purchase journey, a consumer is either expanding (exploring) their options or narrowing (evaluating) them. And the frustrating fact for marketers is that consumers can and likely will loop between the two modes of thinking a number of times before making a decision and converting (or not). As they loop, online resources like search engines, social media, and review websites help to inform their decisions. Here at Zen Media, our Dark Social Model looks fairly similar to the traditional messy middle diagram, but it differs in an important way: it actually leaves space for the mess in the middle. Because, as our model shows, the messy middle is where shared, paid, earned, and owned media meet to interact with the consumer. This is important because consumers need more touchpoints than ever before to make a purchase decision, and many of the opportunities for those touchpoints occur in this unquantifiable and untrackable area (we warned you that it was messy) called Dark Social—hence the name of the model. — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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No Marketing Budget? Read "Get Different" By Mike Michalowicz

07 / 15 / 2022

When you dont’t have a lot of money for marketing, everything you do NEEDS to be marketing. A quick review of the book “Get Different” by Mike Michalowicz. — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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Why Social Media Is A Massive Fail For Most Businesses

07 / 08 / 2022

Social media marketing is a massive fail for most companies. If you're tired of struggling to see decent ROI for your social media efforts I have some info for you. Social media has changed but strategies haven't, most of the time we hear "social media" and think of all the social platforms, TikTok, LinkedIn, Instagram Facebook (Meta) but what has happened in the last few years is a distinct split between social and media. Media is where we consume content, often from strangers, it's based on our hobbies, interests, vocation etc, it's the reddit group for cooking healthy, it's the discord channel for crypto, it's the TikTok scroll of funny videos, social is where we connect with those we already know. This means the conversations that drive business decisions aren't happening where you can see them, they consume your content on LinkedIn but they actually talk about it on Slack, they never actually left a comment. If you want to better understand how to make social and media work for your brand, contact us today and we'll show you how we're helping hundreds of companies do the same! — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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How To ACTUALLY Add Value

06 / 24 / 2022

Everybody talks about talk adding value. The guru's talk about it, the books recommend it and the general consensus seems to be, you need to add more value but there's a couple of things I want to share with you today that might have you thinking differently about what it means to add value! What one person considers valuable, may not be valuable to someone else, at all. For my three year old soon, an extra lollipop is great value but your audience may be the CEO of a bank, chances are the lollipop may not be as impressive to them. I want to give you a different way to think about adding value and that's actually by subtracting, what can you reduce or remove to add value to the overall experience? I'll speak about how to do this in the video, watch it and let me know your thoughts in the comment section! 👇 — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/ #value #business

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