B2B Marketing and PR Videos – Industry Trends & Insights

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The Death Of Third-Party Cookies - Here's What You Can Do!

02 / 04 / 2023

Perhaps the biggest news to hit the digital marketing world in the past few years is that Google is phasing out third-party cookies. What does this mean? Marketers and advertisers will no longer have the individualized data that they’ve long relied upon to create ads, retarget customers, and serve clients highly personalized emails, offers, and more. Instead, they’ll have access to what Google is calling FLoC, or Federated Learning of Cohorts. These are cohorts of users that will be grouped together according to specific interests or similarities but without each user’s individual identifying information. Considering how critical individual user data has become for digital advertising and marketing, it’s easy to see why some brands are feeling panicked at the thought of the change. After all, not only do brands rely on the data to sell and market their products effectively, but customers also demand a highly personalized experience. And while those customers are also beginning to value online privacy more than ever before, they still don’t want to see messaging that’s not relevant to them and their interests. It’s hard enough to keep their attention with messaging that is targeted and relevant. But is the panic justified? And regardless, what are B2B brands and marketers supposed to do in the post-third-party cookie era? Here’s a rundown. What’s a third-party cookie anyway? Third-party cookies are small text files that are dropped into browsers by domains other than the one users are visiting directly. Their purpose is to store anonymized information about the user’s browsing behavior. This information is then sent to the domain’s server (run by an adtech company—the third party), and brands, advertisers, marketers, and other agencies can rent or purchase this information in order to better target their messaging. These cookies are used to build a unique behavior profile for each user, which allows brands to target them with ads or other messaging based on their online activity. How are third-party cookies different from first-party cookies? First-party cookies are also bits of code stored on websites, but they’re owned and run by the websites themselves. These cookies are used to do things like: Store your password so you don’t have to log in every time you visit the site Save your shopping cart Improve your product recommendations Save your history on the site This saved information is only accessible to the owner of the site—unlike third-party cookies, where data is available for purchase or rent. First-party cookies won’t be affected by Google’s phasing out of third-party cookies. How will the phasing out of third-party cookies affect B2B brands? The biggest concern that B2B brands and marketers have with the switch from cookies to FLoCs is that the user profiles that are created after third-party cookies go away will be less accurate—and therefore, user personalization and targeting will be less accurate, potentially affecting sales, user base growth, etc. The kind of granular, highly detailed view of a user’s overall browsing behavior across the internet—that’s what marketers will lose access to. We won’t be able to tell that users who visit our site also visited X other competitors’ sites, or searched for a specific product after leaving our site. Read more here: https://zenmedia.com/blog/what-death-of-third-party-cookies-means-for-b2b/ — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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This Is The Number ONE Goal For Marketing At ANY B2B Company

01 / 26 / 2023

What should be the ideal goal when it comes to B2B marketing? The ultimate goal that you should be trying to achieve is being the default choice! Watch more on how to do this — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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When non-business owners try to give business advice

01 / 20 / 2023

#shorts — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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A Pro Tip on How to Attract Clients

01 / 16 / 2023

#shorts — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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Don't Ask Your Parents For Advice

01 / 14 / 2023

#shorts — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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Metricool: A Review of the Latest Social Media Analytics Platform

01 / 13 / 2023

Analyze, manage and grow your digital presence Everything in one place. Plan your social media content, review your data, and manage your online ad campaigns. Metricool is free for all users and the code SHAMA is specifically for access to PREMIUM for free for 30 days https://my.mtr.cool/GQKNIH — Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. — ►Connect with Shama Facebook: https://www.facebook.com/ShamaHyderPage Twitter: https://twitter.com/Shama Instagram: https://instagram.com/shamahyder/ LinkedIn: http://www.linkedin.com/in/shamahyder Personal website: https://shamahyder.com/ Company website: https://zenmedia.com/

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