Category: Paid Ads

paid advertising can provide many benefits for your b2b brand
You can’t rely on attracting your customers’ attention when you’re competing with millions of other pieces of content and thousands of other brands at any given moment. Let’s take a closer look at how paid ads can benefit your B2B company. 
the ultimate guide to paid media
Media is the new era of marketing. Advanced digital technology, changing consumer expectations, and new trends make media the ideal way to get your audience’s attention.  Let's delve into our paid media recommendations for 2023.
the ultimate guide for how to spend your ad dollars
What does Musk buying Twitter actually mean for your business? While you’re deliberating on whether to pull your ad spend or stop organic activity on the platform altogether, consider these tips and options for where you may shift your efforts off of Twitter. 
the ultimate guide to retargeting strategies
Retargeting in marketing is an essential part of executing a comprehensive and successful paid ads strategy. Here are three retargeting strategies that will nearly guarantee results.

Learn from the best

Get actionable insights and ideas from the world's top b2b brands every Friday.

Learn how to reach new audiences, showcase your brand’s
expertise, retain clients, and boost overall sales.