What is first-party data? How can it be used in place of third-party data? Can we really get enough insights to run successful ad campaigns without those sweet, sweet (and moderately unethical) cookies? Read on.
You can’t rely on attracting your customers’ attention when you’re competing with millions of other pieces of content and thousands of other brands at any given moment. Let’s take a closer look at how paid ads can benefit your B2B company.
Media is the new era of marketing. Advanced digital technology, changing consumer expectations, and new trends make media the ideal way to get your audience’s attention. Let's delve into our paid media recommendations for 2023.
Brands have relied on third-party data to inform marketing strategies and marketing tactics, including targeting in self-serve advertising. But with the developments in data and privacy standards, some brands are turning this tricky challenge into a business opportunity.
