You can’t rely on attracting your customers’ attention when you’re competing with millions of other pieces of content and thousands of other brands at any given moment. Let’s take a closer look at how paid ads can benefit your B2B company.
Media is the new era of marketing. Advanced digital technology, changing consumer expectations, and new trends make media the ideal way to get your audience’s attention. Let's delve into our paid media recommendations for 2023.
Brands have relied on third-party data to inform marketing strategies and marketing tactics, including targeting in self-serve advertising. But with the developments in data and privacy standards, some brands are turning this tricky challenge into a business opportunity.
What does Musk buying Twitter actually mean for your business? While you’re deliberating on whether to pull your ad spend or stop organic activity on the platform altogether, consider these tips and options for where you may shift your efforts off of Twitter.
Retargeting in marketing is an essential part of executing a comprehensive and successful paid ads strategy. Here are three retargeting strategies that will nearly guarantee results.
