Earned Media and Strategic Communications

Increase visibility and drive sales enablement.

Become an industry titan. We work with challengers, changemakers, and leaders to increase market share and grow companies.

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What Is Earned Media and Strategic Communications?

Earned media—often referred to as PR—is the creation and management of strategic communications between a brand and the public at large.

Traditional PR involves things like features in print or online publications, TV interviews, radio interviews, and other appearances in traditional media. Digital PR involves a wider range of opportunities, from Reddit AMAs (Ask Me Anything), to podcasts, live streams, virtual events, and more.

And at Zen, we are masters of both.

Earned Media and Strategic Communications

Building buzz around your brand through newspaper placements, magazine features, TV and radio interviews, press releases, features in trade publications, and more
Expanding your brand’s reach through social audio appearances, livestreams, virtual events, blog features, web publications
Increasing your share of voice in the market by securing mentions and features in major national publications like Newsweek, Forbes, the New York Times, Harvard Business Review, etc.
Professional ghostwriting for columns, opinion pieces, and bylined articles so your message is clear and your voice is authentically captured
Creative conception, development, and execution of digital PR opportunities as well as live and virtual events so you can engage with your audience
Everything you need to get your product to the top of the digital product discovery site
Both proactive and reactive PR support and management to help you turn a brand crisis into a pivot or reinvention
Zen’s team of experts at your event to support your staff and engage with customers
Partnering with the right influencers on the right platforms to boost your brand’s following, build its credibility, and drive audience engagement.

Public Relations Services

Traditional PR

Includes newspaper and magazine features, TV and radio interviews, press releases, trade publications

Digital PR

Includes social audio appearances, livestreams, virtual events, blog features, web publications

Top-tier publications

Includes mentions or features in major national publications like Newsweek, Forbes, the New York Times, Harvard Business Review, etc.

Content generation for articles and bylines

Ghostwriting for columns, opinion pieces, and bylined articles

Live events, AMAs, Twitter Spaces, and more

Includes conception, development, and execution of live and virtual events, and digital PR opportunities

Product Hunt campaigns

Everything you need to get your product to the top of this digital product discovery site

Crisis communication

Both proactive and reactive PR support and management during a brand crisis

On-site event support

Zen’s team of experts at your event to support your staff and engage customers

Influencer marketing

Partnering with the right influencers on the right platforms to boost your brand’s following, build its credibility, and drive audience engagement

Learn more about our services for tech-driven B2B brands.

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From thought leadership and bylines to blog posts, our team of strategists can develop and produce the content that will make you stand out from the crowd.

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Need daily posting? A social giveaway campaign? Comprehensive social strategy? We’ve got you covered.

not your traditional pr agency

Where most agencies stop,
we are just getting started.

Most PR agencies consider their work done when they get the press hit. Not us. Once we achieve press, we shift into amplification mode, making sure honors turn into dollars on social —  from influencers, industry thought leaders, and potential customers.

“Within the first 3 months, we have spoken with many tier-1 publications. Our article in the Harvard Business Review was trending on LinkedIn and our contribution to AdWeek got us the visibility we needed to secure ourselves our own column in the publication.”
KAYLA SIEGMEIER
SR MANAGER, COMMUNICATIONS STRATEGY AT CHEETAH DIGITAL

case study

Here’s how we did it.

We secured 26 press hits for Cheetah Digital within a 3-month period by designing a targeted media campaign to publicize Cheetah’s zero-party data service.

No long-term contracts. Tier-1 placements. Seasoned A-Team. We turn brands around the globe into industry titans utilizing strategic marketing and PR. We’d love to help you next!

Let’s Talk.

Our clients are smart, thoughtful, and forward-thinking.

Sound like you? Join them—and us!

Fill out the form to the right and get in touch.

We’re excited to hear from you.

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