everything you need to know about social media marketing for your b2b brand

April 22, 2022

6 Reasons Why Social Media Marketing Matters for B2B

B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

uncover everything a CMO does and what every CMO should know to hit the ground running

April 21, 2022

First Day as a CMO? Here’s What You Need to Know

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice and make their unique story known to the world. So, […]

everything you need to know to write the perfect outreach email

April 21, 2022

13 Tips For Writing an Effective Outreach Email

We’ve talked before about the growing importance of outreach in the world of online marketing—promoting your own blog or business website by guest writing on someone else’s site. It’s an extremely effective way to tap […]

strategies to create sales collateral that actually sells

April 20, 2022

Why Sales Collateral Should Be Part of Every B2B Marketing Strategy—And How T...

We’re all buying something. The question is: do you trust brands to best represent themselves and what they offer? The answer: probably not. Think about it: As a buyer, who are you trusting when it […]

the mixed marketing model

April 20, 2022

Zen Media: Who Are We?

Zen Media is the go-to PR and digital marketing agency for B2B brands. We increase market share via digital marketing & PR through strategic initiatives incorporating paid, shared, earned, and owned media (the Mixed Marketing […]

the pros and cons of Cold Outreach Email and what you need to know for cold emailing

April 14, 2022

The Pros and Cons of Cold Outreach Emails

Face-to-face selling isn’t as important as it used to be—why leave the house when everything you need can be found, shipped, or purchased with a click of a button, right? On average, B2B sales teams […]

the ultimate guide to crisis communication for B2B companies

April 14, 2022

Crisis Communication 101 for B2B Companies—with Step by Step Crisis Reaction ...

You can’t predict when a crisis will strike—but you can always prepare for one.  However, for whatever reason, many B2B companies don’t prepare for the inevitable crisis, which leaves them scrambling when it’s time to […]

the ultimate how-to guide to earned media

April 13, 2022

What is Earned Media? A How-To Guide

You probably know that a good digital marketing strategy should include paid, owned, and earned media if it’s going to be really effective. But what do those terms really mean? And how can you make […]

April 22, 2022

6 Reasons Why Social Media Marketing Matters for B2B

B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

April 21, 2022

First Day as a CMO? Here’s What You Need to Know

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice and make their unique story known to the world. So, […]

April 21, 2022

13 Tips For Writing an Effective Outreach Email

We’ve talked before about the growing importance of outreach in the world of online marketing—promoting your own blog or business website by guest writing on someone else’s site. It’s an extremely effective way to tap […]

April 20, 2022

Why Sales Collateral Should Be Part of Every B2B Marketing Strategy—And How T...

We’re all buying something. The question is: do you trust brands to best represent themselves and what they offer? The answer: probably not. Think about it: As a buyer, who are you trusting when it […]

April 20, 2022

Zen Media: Who Are We?

Zen Media is the go-to PR and digital marketing agency for B2B brands. We increase market share via digital marketing & PR through strategic initiatives incorporating paid, shared, earned, and owned media (the Mixed Marketing […]

April 14, 2022

The Pros and Cons of Cold Outreach Emails

Face-to-face selling isn’t as important as it used to be—why leave the house when everything you need can be found, shipped, or purchased with a click of a button, right? On average, B2B sales teams […]

April 14, 2022

Crisis Communication 101 for B2B Companies—with Step by Step Crisis Reaction ...

You can’t predict when a crisis will strike—but you can always prepare for one.  However, for whatever reason, many B2B companies don’t prepare for the inevitable crisis, which leaves them scrambling when it’s time to […]

April 13, 2022

What is Earned Media? A How-To Guide

You probably know that a good digital marketing strategy should include paid, owned, and earned media if it’s going to be really effective. But what do those terms really mean? And how can you make […]

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