B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

Marketers everywhere are wondering—are hashtags a dying art form?  It used to be relatively easy to snap a picture, throw on one of Instagram’s pre-made filters (remember using those?), and add a few cute hashtags […]

When something is “viral” nowadays, it tends to bring up pandemic pandemonium—but don’t rush out for a Covid rapid test just yet.  The word viral has invoked more fear than excitement over the last few […]

In 2021, 4.8 billion people were using social media.  That’s an increase of 13% since 2020, and a 115% increase since 2015.  And as the platforms continue to grow, B2B brands are also having to […]

When you’re an industry leader on social media, you have the power to create trends—not just follow them. Yet, too many B2B brands have ignored the power of social media for too long. It’s not […]

Just getting started with B2B social media marketing?  Then consider this your guide to taking your brand from zero to hero—social media style.  In this guide, we’ll cover:  Why B2B brands need social media How […]

Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]

You’ve probably heard the buzz about Clubhouse, a new social media app. And you’ve probably heard people saying something along the lines of, “What exactly is Clubhouse and who is it for?”  Clubhouse is an […]