June 30, 2021
B2B brands everywhere are investing more resources in social media. Why? Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]
March 5, 2021
How has PR changed in the last year? In so many ways. But what hasn’t, right? People are working from home, brands and businesses are finding that their digital presence is the primary element winning […]
March 2, 2021
Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]
February 25, 2021
You’ve probably heard the buzz about Clubhouse, a new social media app. And you’ve probably heard people saying something along the lines of, “What exactly is Clubhouse and who is it for?” Clubhouse is an […]
February 19, 2021
Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. On the radar in the […]
February 12, 2021
Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]
February 4, 2021
Gone are the days when LinkedIn was just that site you used if you were looking for a job. Now, companies, brands and individuals are using the platform to expand their reach, build their notoriety, […]
October 5, 2020
Marketing is a bit of a paradox: it’s more effective when it’s invisible. Consumers are resistant when it’s obvious they are being marketed to. Because of this, it’s vital your content marketing is free from […]
September 21, 2020
Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why marketing often gets considered last. But regardless of how innovative […]
October 11, 2018
Using social media as a central (and sometimes exclusive) marketing strategy was once the leading edge of the advertising game. Social was the newest bright shiny object of advertising allure, and brands who placed their […]
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