8 Steps to Transform Your Website Visitors Into Brand Ambassadors

October 5, 2020

Marketing is a bit of a paradox: it’s more effective when it’s invisible.  Consumers are resistant when it’s obvious they are being marketed to. Because of this, it’s vital your content marketing is free from […]

18 Strategies to Boost your Product Launch Marketing Strategy

September 21, 2020

Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why marketing often gets considered last.  But regardless of how innovative […]

Metrics Aren’t Enough: Why You Need to Change Your Social Mindset

October 11, 2018

Using social media as a central (and sometimes exclusive) marketing strategy was once the leading edge of the advertising game. Social was the newest bright shiny object of advertising allure, and brands who placed their […]

8 Ways to Make Your Social Media Images Rock

December 5, 2017

Social media without great images is like salad without dressing – in other words, bland. In fact, experts – including our own social team – regularly advise spending 3 to 5 times as much time […]

5 Invaluable Social Media Marketing Tips for Niche Industries

September 21, 2017

Establishing a strong social media presence can be a challenge for businesses in niche industries. When you’re just starting, you may have no idea how to begin getting followers on social media. What will they […]

A Complete Guide to Crushing Your First Snapchat Takeover

August 31, 2017

If one of your brand’s target audiences is young adults, then this blog post is for you. Snapchat, the social media messaging app that lets users post images and videos that disappear after a brief […]

What is Shadowbanning, and How Do I Know if It’s Happened to Me?

August 23, 2017

There’s been a lot of talks recently about the Instagram “shadowban” that’s been affecting some users. It may sound like the title of the next James Bond movie, but it’s actually fairly simple. What it […]

Paid or Organic Social Media Marketing? Do You Know Which to Use . . . And Why?

August 17, 2017

Quick, answer these questions. Which is better, a hammer or a screwdriver? Is a saucepan better than a skillet? Should you use paid or organic social media marketing? The answer to all three questions is […]

Mapping the Social Media World with 5 Incredible Infographics

August 3, 2017

If you were tasked with mapping the social media world 10 years ago, you’d have a pretty simple job on your hands. You’d have a few social networks, like Facebook and MySpace, that people mostly […]

10 Medium Accounts Every Marketer Should be Following

June 30, 2017

Whether or not your own brand posts on Medium, there’s a lot that this unique social media platform can offer marketers. If you’re not familiar with Medium, it’s a platform for individuals and businesses to […]

DELIVERED INSTANTLY TO YOUR INBOX

Receive all of this for FREE! Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales.

Take 5 with Shama Every Week for the BEST Content in Marketing, Technology, and PR

You are in great company! Over 600,000 business leaders around the world get our content. You will automatically receive our most popular content and access to exclusive material before anyone else!

See what they say