everything you need to know about the S.A.M. method to create virality for your clients

May 16, 2022

Your PR Isn’t Cutting It: S.A.M. Can Help

Let’s face it: Your PR isn’t cutting it. You’re fixated on press hits, relying on pitching to get attention, responding only to what’s already in the media, and simply hoping to go viral. But in […]

learn everything you need to know about leveraging a pr campaign to control public perception

May 12, 2022

Negative Public Perceptions and Other PR Problems: How To Change The Narrative

Let’s face it: on the internet, information spreads like wildfire—especially when it comes to controversy.  It is difficult—and at times, impossible—to control the public’s perception of different brands and industries as a whole. The growing […]

the ultimate guide to crisis communication for B2B companies

April 14, 2022

Crisis Communication 101 for B2B Companies—with Step by Step Crisis Reaction ...

You can’t predict when a crisis will strike—but you can always prepare for one.  However, for whatever reason, many B2B companies don’t prepare for the inevitable crisis, which leaves them scrambling when it’s time to […]

Learn why your pr campaign needs social media

March 22, 2022

Why Every PR Campaign Needs Social Media Marketing

Peanut butter and jelly, peas and carrots, PR and social media—some things just go together.  Now, you probably don’t need an explanation as to why those first two things are a perfect match. The third […]

everything you need to know about hiring a pr agency for your B2B brand

March 14, 2022

The Ultimate Guide to Hiring a PR Agency

A Brief Background of Public Relations The idea of using communications to maintain a positive reputation and influence has been around for a long time, but public relations itself is considered a relatively new profession.  […]

Public Relations for B2B Tech Companies: In-house or Outsource?

March 2, 2022

Public Relations for B2B Tech Companies: In-house or Outsource?

So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR and marketing.   […]

why your pr campaign needs social media

February 2, 2022

Why Every PR Campaign Needs Social Media

Public relations in 2022 requires a multi-pronged approach—one that encompasses not just outreach but also ongoing amplification via (you guessed it) social media.  In this post, we’ll walk you through this critical (but often overlooked) […]

simple ways to use seo to amplify pr efforts

December 11, 2021

10 Simple Ways to Use SEO to Amplify PR Hits in 2022

The SEO and PR teams at B2B brands don’t always—or even often—work closely together.  While PR deals with deep external research and public perception, SEO works more behind the scenes, primarily concerned with internal work, […]

May 16, 2022

Your PR Isn’t Cutting It: S.A.M. Can Help

Let’s face it: Your PR isn’t cutting it. You’re fixated on press hits, relying on pitching to get attention, responding only to what’s already in the media, and simply hoping to go viral. But in […]

May 12, 2022

Negative Public Perceptions and Other PR Problems: How To Change The Narrative

Let’s face it: on the internet, information spreads like wildfire—especially when it comes to controversy.  It is difficult—and at times, impossible—to control the public’s perception of different brands and industries as a whole. The growing […]

April 14, 2022

Crisis Communication 101 for B2B Companies—with Step by Step Crisis Reaction ...

You can’t predict when a crisis will strike—but you can always prepare for one.  However, for whatever reason, many B2B companies don’t prepare for the inevitable crisis, which leaves them scrambling when it’s time to […]

March 22, 2022

Why Every PR Campaign Needs Social Media Marketing

Peanut butter and jelly, peas and carrots, PR and social media—some things just go together.  Now, you probably don’t need an explanation as to why those first two things are a perfect match. The third […]

March 14, 2022

The Ultimate Guide to Hiring a PR Agency

A Brief Background of Public Relations The idea of using communications to maintain a positive reputation and influence has been around for a long time, but public relations itself is considered a relatively new profession.  […]

March 2, 2022

Public Relations for B2B Tech Companies: In-house or Outsource?

So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR and marketing.   […]

February 2, 2022

Why Every PR Campaign Needs Social Media

Public relations in 2022 requires a multi-pronged approach—one that encompasses not just outreach but also ongoing amplification via (you guessed it) social media.  In this post, we’ll walk you through this critical (but often overlooked) […]

December 11, 2021

10 Simple Ways to Use SEO to Amplify PR Hits in 2022

The SEO and PR teams at B2B brands don’t always—or even often—work closely together.  While PR deals with deep external research and public perception, SEO works more behind the scenes, primarily concerned with internal work, […]

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