March 5, 2021
How has PR changed in the last year? In so many ways. But what hasn’t, right? People are working from home, brands and businesses are finding that their digital presence is the primary element winning […]
February 23, 2021
Building a successful B2B PR strategy in 2021 requires much more than blindly pitching reporters in hopes of garnering news attention. For companies to succeed and claim their marketing goals, they need an all encompassing […]
February 19, 2021
Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. On the radar in the […]
February 17, 2021
Talent is a hot commodity in the corporate world. Here are our tips for finding the right people and increasing employee retention in 2021.
February 10, 2021
You probably don’t want to hear the word “unprecedented” again, do you? We’ll say it this way: times have changed, and so have sales. Here are five key takeaways from McKinsey Insights’ evaluation of successful […]
February 4, 2021
Gone are the days when LinkedIn was just that site you used if you were looking for a job. Now, companies, brands and individuals are using the platform to expand their reach, build their notoriety, […]
January 21, 2021
PR, otherwise known as public relations, is a $68.3 billion dollar industry in the United States and encompasses everything from publicity to crisis management. Public relations professionals work with individuals, brands, government agencies, and corporations […]
September 29, 2020
The press release is alive and well. A recent study found that 44% of journalists deem press releases “the most trustworthy source of brand-related information.” But, here’s the caveat with press releases: you can’t just […]
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