6 PR Trends Reshaping How We Think in 2021

March 5, 2021

How has PR changed in the last year? In so many ways. But what hasn’t, right? People are working from home, brands and businesses are finding that their digital presence is the primary element winning […]

Build a Successful B2B PR Strategy in 2021

February 23, 2021

Building a successful B2B PR strategy in 2021 requires much more than blindly pitching reporters in hopes of garnering news attention. For companies to succeed and claim their marketing goals, they need an all encompassing […]

Stay Relevant, Folks: Your weekly marketing and PR roundup

February 19, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. On the radar in the […]

How to attract top talent and increase employee retention in 2021

February 17, 2021

Talent is a hot commodity in the corporate world. Here are our tips for finding the right people and increasing employee retention in 2021.

Actionable strategies to make the most of B2B sales and marketing in 2021

February 10, 2021

You probably don’t want to hear the word “unprecedented” again, do you? We’ll say it this way: times have changed, and so have sales. Here are five key takeaways from McKinsey Insights’ evaluation of successful […]

How to Build a Bulletproof LinkedIn Content Strategy

February 4, 2021

Gone are the days when LinkedIn was just that site you used if you were looking for a job. Now, companies, brands and individuals are using the platform to expand their reach, build their notoriety, […]

11 Most Common Misconceptions About Public Relations

January 21, 2021

PR, otherwise known as public relations, is a $68.3 billion dollar industry in the United States and encompasses everything from publicity to crisis management. Public relations professionals work with individuals, brands, government agencies, and corporations […]

Maximizing Press Release Exposure

September 29, 2020

The press release is alive and well. A recent study found that 44% of journalists deem press releases “the most trustworthy source of brand-related information.”  But, here’s the caveat with press releases: you can’t just […]

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