Let’s face it: Your PR isn’t cutting it. You’re fixated on press hits, relying on pitching to get attention, responding only to what’s already in the media, and simply hoping to go viral. But in […]

Let’s face it: on the internet, information spreads like wildfire—especially when it comes to controversy.  It is difficult—and at times, impossible—to control the public’s perception of different brands and industries as a whole. The growing […]

You can’t predict when a crisis will strike—but you can always prepare for one.  However, for whatever reason, many B2B companies don’t prepare for the inevitable crisis, which leaves them scrambling when it’s time to […]

Peanut butter and jelly, peas and carrots, PR and social media—some things just go together.  Now, you probably don’t need an explanation as to why those first two things are a perfect match. The third […]

A Brief Background of Public Relations The idea of using communications to maintain a positive reputation and influence has been around for a long time, but public relations itself is considered a relatively new profession.  […]

So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR and marketing.   […]

Public relations in 2022 requires a multi-pronged approach—one that encompasses not just outreach but also ongoing amplification via (you guessed it) social media.  In this post, we’ll walk you through this critical (but often overlooked) […]

The SEO and PR teams at B2B brands don’t always—or even often—work closely together.  While PR deals with deep external research and public perception, SEO works more behind the scenes, primarily concerned with internal work, […]