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The Ultimate Guide to B2B PR

October 18, 2021

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

10 PR Mistakes to Avoid at All Costs: B2B Edition

September 17, 2021

Every brand makes mistakes. But it’s always nice to avoid as many as possible, right?  With that in mind, we’re sharing 10 PR mistakes that your B2B brand can and should avoid.  Here’s what you’ll […]

How to Choose the Right Tech PR Company

August 27, 2021

There are lots of PR agencies that work with tech companies. So how do you know if the PR firm you’re considering working with is right for your brand?  In this post, we’re going to […]

Customers Stuck in the Evaluation/Consideration Phase? How B2B PR Moves the Needle

August 23, 2021

Plenty of brands know how B2B PR can help customers get started on their sales journey. But how about once they’ve reached the all-important evaluation/consideration phase?  Often, this is where marketers get stuck. Which tactics […]

9 Successful PR Campaigns from Innovative Companies

July 29, 2021

Successful PR campaigns come in as many different forms as there are brands. What could be innovative and on-point for one company may be totally off-key for another. Despite that, it can still be helpful […]

The Critical Point Where Most PR Agencies Fail

July 27, 2021

Plenty of PR agencies can get their clients press, and good press too.  But without even realizing it, your brand may be getting a lot less from your PR agency than it should be.  In […]

8 Signs Your PR Strategy Needs a Professional

July 16, 2021

Public relations is often one of those functions that gets pushed onto the marketing team. The thinking seems to go, “They’re already working on increasing brand awareness—why not add some PR into the mix? It’s […]

So You Just Made the Inc. 5000. Here Are 5 Ways to Turn It Into PR Gold (Plus a Sales Script!)

July 14, 2021

Making it into the Inc. 5000 is a major win. Congratulations!  Now that your hard work and growth have been recognized, the most important thing to do is to tell the world. Forget the press […]

Why B2B Public Relations is Key in Getting Your Brand to the Top of Google’s Search Results

July 9, 2021

Let’s be honest: everyone wants to be at the very top of their industry—and the top of the search engine results page (SERP).  This post will show you why B2B PR is vital in helping […]

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

May 29, 2021

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

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