October 18, 2021
If you think your B2B brand can approach PR the same way as any other brand, you’re wrong. B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]
September 17, 2021
Every brand makes mistakes. But it’s always nice to avoid as many as possible, right? With that in mind, we’re sharing 10 PR mistakes that your B2B brand can and should avoid. Here’s what you’ll […]
August 27, 2021
There are lots of PR agencies that work with tech companies. So how do you know if the PR firm you’re considering working with is right for your brand? In this post, we’re going to […]
August 23, 2021
Plenty of brands know how B2B PR can help customers get started on their sales journey. But how about once they’ve reached the all-important evaluation/consideration phase? Often, this is where marketers get stuck. Which tactics […]
July 29, 2021
Successful PR campaigns come in as many different forms as there are brands. What could be innovative and on-point for one company may be totally off-key for another. Despite that, it can still be helpful […]
July 27, 2021
Plenty of PR agencies can get their clients press, and good press too. But without even realizing it, your brand may be getting a lot less from your PR agency than it should be. In […]
July 16, 2021
Public relations is often one of those functions that gets pushed onto the marketing team. The thinking seems to go, “They’re already working on increasing brand awareness—why not add some PR into the mix? It’s […]
July 14, 2021
Making it into the Inc. 5000 is a major win. Congratulations! Now that your hard work and growth have been recognized, the most important thing to do is to tell the world. Forget the press […]
July 9, 2021
Let’s be honest: everyone wants to be at the very top of their industry—and the top of the search engine results page (SERP). This post will show you why B2B PR is vital in helping […]
May 29, 2021
One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names. You’ve probably run […]
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