Category: Public Relations

measuring pr success
PR in the B2B world can be an afterthought for marketers. Will it be exclusively owned media (content your brand creates)? Or will it be a mix of owned and earned media, illustrating that your brand has expertise to share AND the credibility to be recognized by industry publications and thought leaders? 
everthing to know about leveraging pr for b2b marketing
Companies holding back on PR initiatives miss a wealth of opportunities. Want to break the cycle of ineffective B2B marketing strategies? Here’s everything you need to know about PR for B2B companies.
ultimate guide to pr trends to know in 2023
After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021 and a looming recession in 2022, PR pros across all industries have had to adapt, evolve, and pivot to get their client brands in the spotlight. Here are the Zen Media team’s predictions for the PR trends we’ll see this coming year. 

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