July 12, 2021
Content may be king, but email marketing isn’t going anywhere—in fact, it’s as important in 2021 as it ever has been. So how do you take advantage of this highly effective B2B marketing tactic? This […]
October 9, 2020
Email marketing remains one of the most effective ways to convert prospects into customers and customers into loyal brand enthusiasts. A recent study found that every dollar spent on email marketing yields an average return […]
October 20, 2017
Email is still one of the most effective ways to communicate with your customers, and this isn’t going to change in 2018. 91% of all U.S. consumers use email and 66% have purchased something online […]
July 25, 2017
When it comes to designing effective HTML emails, even the most competent designers and marketers can find themselves feeling frustrated. While it’s true that email clients like MailChimp and Constant Contact have made it much […]
August 19, 2016
There’s nothing like staring at a blank email template to make you want to procrastinate with a few cat videos. Practically every business uses some sort of email marketing – however, it’s a tough thing […]
August 15, 2016
Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it […]
December 3, 2015
It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances […]
November 26, 2015
In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social media, and why it’s so important to create great content. […]
March 12, 2015
It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea. As I turned the knob to adjust the temp… …the […]
January 19, 2015
Is your company’s email marketing running on autopilot? If the biggest change you’ve made to your email marketing strategy for 2015 was developing a new template to use for your newsletter, then you might just […]
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