The Ultimate Guide to B2B Email Marketing

July 12, 2021

Content may be king, but email marketing isn’t going anywhere—in fact, it’s as important in 2021 as it ever has been.  So how do you take advantage of this highly effective B2B marketing tactic? This […]

11 Email Marketing Strategies That Guarantee a 50% Click-to-Open Rate

October 9, 2020

Email marketing remains one of the most effective ways to convert prospects into customers and customers into loyal brand enthusiasts. A recent study found that every dollar spent on email marketing yields an average return […]

7 Email Marketing Trends You’ll Need to Know About in 2018

October 20, 2017

Email is still one of the most effective ways to communicate with your customers, and this isn’t going to change in 2018. 91% of all U.S. consumers use email and 66% have purchased something online […]

Creating Stellar HTML Emails – Tips from Our Email Marketing Pros

July 25, 2017

When it comes to designing effective HTML emails, even the most competent designers and marketers can find themselves feeling frustrated. While it’s true that email clients like MailChimp and Constant Contact have made it much […]

10 Expert Tips for Creating Stellar Email Content

August 19, 2016

There’s nothing like staring at a blank email template to make you want to procrastinate with a few cat videos. Practically every business uses some sort of email marketing – however, it’s a tough thing […]

21 Common Questions About Email Marketing Answered

August 15, 2016

Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it […]

The 12 Days of Christmas Day 3: The Importance of Email Marketing

December 3, 2015

It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances […]

shAMA: Ask Me Anything: How to Amplify Your Social Media Results

November 26, 2015

In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social media, and why it’s so important to create great content. […]

3 Quirky Online Marketing Tips My Plumber Taught Me

March 12, 2015

It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea. As I turned the knob to adjust the temp… …the […]

Insane Stats That’ll Make You Rethink Your Email Marketing Strategy

January 19, 2015

Is your company’s email marketing running on autopilot? If the biggest change you’ve made to your email marketing strategy for 2015 was developing a new template to use for your newsletter, then you might just […]


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