Direct Selling

Direct Selling Solutions

The direct selling industry is being transformed by changing consumer preferences, increased regulatory scrutiny, and the growing importance of digital channels. To succeed in this dynamic environment, you need a strategic partner who understands the unique challenges and opportunities of your market.

At Zen Media, we specialize in helping direct selling brands navigate complexity and achieve their growth objectives. Our proven GTM Influence Model™ combines PR, content marketing, and social media strategies to help you:

  • Establish thought leadership and differentiate your brand.
  • Build trust and credibility with discerning audiences.
  • Engage distributors and customers across channels.
  • Stay compliant and responsive to regulatory changes.
  • Align with sales and field development to drive revenue and retention.

Whether you’re a legacy direct selling brand aiming to modernize your approach or a new entrant looking to gain market share, we have the industry expertise and influence model to help you succeed.

Our Expertise in Direct Selling

We specialize in helping direct selling brands across a wide range of verticals, including:

  • Beauty and Personal Care
  • Health and Wellness
  • Home and Lifestyle Products
  • Fitness and Wellness Programs
  • Nutritional Supplements
  • Fashion and Accessories

Our team understands the intricacies of these industries, where personal relationships, trust, and community engagement are paramount. This requires a strategic approach to marketing and PR that emphasizes thought leadership, credibility, and client engagement.

Proven Success with Leading Brands

Our client roster includes some of the most innovative and respected names in the direct selling world, such as:

Mary Kay: This iconic beauty brand engaged a new audience on social media by modernizing their messaging and tying their brand to a social movement to end domestic violence, resulting in press coverage and social growth.

Tupperware: This kitchen-product direct selling powerhouse enlisted Zen Media to develop a social selling strategy that would help their salesforce thrive in the digital age.

Neora: This wellness brand wanted to change public perceptions about direct selling brands, while simultaneously increasing their salesforce and loyal customer base, all of their goals were achieved through strategic PR, paid social media advertising and a strategic playbook for social media.

Other direct selling brands we’ve worked with include Amway, USANA, Arbonne, 31 gifts, Jazzercise, and more!

The GTM Influence Model in Direct Selling


  • Develop thought leadership content addressing key industry challenges and trends.
  • Secure earned media coverage in trusted trade publications and mainstream outlets.
  • Leverage customer and distributor success stories to demonstrate your brand’s impact.


  • Amplify your brand and content through targeted digital and social media channels.
  • Engage distributors and customers with personalized content journeys and experiences.
  • Build community and advocacy through strategic partnerships and influencer programs.


  • Arm your field leaders with content and tools that drive recruiting and retention.
  • Measure the impact of your efforts on key business metrics like distributor activation and sales volume.
  • Optimize your approach based on data and feedback to maximize ROI and growth.

Direct Selling Expertise

Our team brings deep experience driving growth and engagement for brands across the direct selling ecosystem, from beauty and wellness to home goods and business opportunities.

We understand the nuances of marketing and selling in this relationship-driven, highly regulated industry. Our strategies are designed to help you build credibility, engage audiences, and adapt to change while supporting your most important business objectives.

Whether you’re an established direct selling company aiming to reactivate your field, a party-based business looking to boost booking rates, or a network marketing startup seeking to drive momentum, we have the industry expertise and influence model to help you succeed.

Our comprehensive approach leverages a range of marketing disciplines to drive maximum impact

PR and Thought Leadership

  • Strategic media relations to shape positive brand narratives
  • Executive positioning programs to establish your leaders as trusted experts
  • Crisis communication planning to protect your reputation and mitigate risk

Content Marketing

  • Compelling, compliance-approved content educating distributors and customers
  • Shareable assets like videos, graphics, and guides to enable your field
  • Localized, culturally relevant content to support your global markets

Social Media Marketing

  • Dynamic social content calendars to drive engagement and community-building
  • Distributor social selling training and resources to expand your reach
  • Social listening and sentiment analysis to inform messaging and product decisions

Influencer and Community Marketing

  • Strategic influencer partnerships to build brand awareness and credibility
  • Community management programs to foster brand advocacy and loyalty
  • User-generated content campaigns to showcase authentic experiences

Data and Analytics

  • Customized dashboards to track and measure program performance
  • Regular reporting and insights sessions to inform optimization and planning
  • Advanced analytics to identify high-potential distributors and customers

Ready to drive growth and engagement in the direct selling industry? Contact us today to put our integrated marketing solutions and GTM Influence Model to work for your brand.