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Marketing Insights

5 Things B2B Companies Need to Know About Marketing to B2B Millennials

Today’s workforce consists of three generations of employees, and this year, one is set to comprise 50 percent of it all — Millennials. In 2020,…

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B2B Email Marketing: The New Rules

B2B Email Marketing: The New Rules Email marketing has been a critical element of b2b marketing since the world went digital. Most b2b companies have…

9 Excellent Examples of B2B Ecommerce

Running a B2B ecommerce store is a complex undertaking—much more complex than B2C. Clients expect more customization and options than B2C customers typically do. The…

The Ultimate Guide to b2b Marketing

If you’ve spent much time in the b2b world recently, you’ll have noticed something. The best b2b marketing—the kind that holds your attention and makes…

How to Personalize at Scale for Your B2B

Without accurate, up-to-the-minute personalization, B2B businesses don’t stand a chance. Connected consumers today expect the companies they interact with to know who they are and…

How to Whitelist Email Addresses

We don’t want to end up in your spam folder! Here’s how you can add us (and any email address) to your address book, whitelist,…

How B2B Companies Can Exceed Digital Expectations

B2B customers are the same people who order their groceries online, check in to flights on their phones, and Google reviews of products they’re considering…

Zen Holiday Video Campaign for the Navy Exchange Honored with MarCom Gold Award

We’re honored to announce that our holiday video We Believe: It’s More Than Just a Toy was awarded a MarCom Gold Award in the Government…

Gen Z and Money: Here’s How Banks are Adapting to the Next Generation of Connected…

Google already holds your online identity, your passwords, your email, and your shopping preferences. So how would you feel about them handling your money?  Google’s…

B2B Experiential Marketing in 2020

Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place…