How to Sell in 2021

June 22, 2021

For most businesses, the pandemic has disrupted so many aspects of how we engage with customers — including how we market and sell.  If you work in sales at any level (and even if you’re […]

How Personalized Data Plus Customer Privacy Can Boost Sales

June 21, 2021

In this post, we’ll dive into personalized data: what it is, how to get it (especially now that third-party cookies are being phased out), and how it can increase your B2B brand’s sales.  Most B2B […]

4 Things Every CMO Wants Their CEO to Know

June 17, 2021

Real talk: CEOs have a tough job. The pressure to please every stakeholder, make every dollar count, and increase profitability is intense—more intense than most who don’t hold the chief executive position realize.  This is […]

The Death of Third-Party Cookies: What It Means for B2B Brands, And What to Do About It

June 14, 2021

Perhaps the biggest news to hit the digital marketing world in the past few years is that Google is phasing out third-party cookies.  What does this mean? Marketers and advertisers will no longer have the […]

B2B Marketing Trends to Know in the Second Half of 2021

June 12, 2021

B2B businesses in 2021 are still operating in the shadow of 2020—and in all likelihood, they will be for the foreseeable future.   As a result, many of the trends from 2020 still apply. Customers still […]

3 In-Depth Reasons You Need B2B PR to Become a Thought Leader

June 9, 2021

Thought leaders hold sway over industry conversations, influence their peers, and help shape trends. They’re respected, knowledgeable, and relied upon to give context and explain the latest developments—whether through their writing and social media or […]

5 Ways to Effectively Communicate Change in Leadership Through B2B PR

June 4, 2021

A change in leadership can be either an opportunity or an obstacle, depending on how you and your B2B PR team approach it.  If it’s approached as an opportunity, the leadership change can offer a […]

The Best Ways to Use B2B PR to Support Your Branding

June 2, 2021

B2B PR can be used to achieve a huge variety of goals, from increasing B2B sales, to expanding your audience, to making a new product launch successful.  But before companies can start setting goals like […]

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

May 29, 2021

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

Influencer (Creator) Marketing for B2B: A Guide for Those Just Getting Started

May 27, 2021

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

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