January 20, 2021
Advertising is great, but you know what consumers really trust? Earned media. You know, earned media is that fancy term for a free press. It’s the stories publications write about a brand, the nods in […]
January 15, 2021
Social responsibility has been a buzzword for years, but today it’s reached a fever pitch in the eCommerce world. No longer can companies merely maintain a brand? Consumers want them to stand for something more […]
January 8, 2021
By: Shama Hyder What a way to start the new year, huh? ???? (Yes, that IS Clinton Kelly of What Not to Wear Fame to my left, and my very dashing husband, Patrick Barnhill to […]
January 4, 2021
If you’re on this page, you’re likely very familiar with SaaS companies, a.k.a. software as a service businesses. This specific industry is unique in that it delivers software solutions on a subscription basis—an in-demand service […]
December 31, 2020
It should come as no surprise that the COVID-19 pandemic has upended all consumer behavior. According to CNBC, forced lockdowns instantly increased online shopping, growing it by more than 31 percent between Q1 and Q2. […]
December 25, 2020
Ready to amp up your brand in 2021? If you work with a content marketing team, you’re likely already very familiar with SEO — search engine optimization — and what it can do for your […]
December 23, 2020
Before the digital age, a successful press release was one that crossed the right desk at the right time. Today, PR professionals no longer have to leave their efforts up to chance, but they need […]
December 21, 2020
Heard the phrase “content is king”? It gets tossed around often and may come off as just another marketing soundbite. But the truth of the matter is content is a valuable resource for brands. Content […]
December 17, 2020
Email marketing? Is it still relevant in 2021? The truth: It is if you do it right. Even in this new era of social media where influencers and virtual ads may seem like the next […]
December 14, 2020
Uncovering your target market is a concept all marketers should understand. But it’s a complicated matter especially as it pertains to Generation Z versus Millennials. The two youngest generations (except for the little babies in […]
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