June 22, 2021
For most businesses, the pandemic has disrupted so many aspects of how we engage with customers — including how we market and sell. If you work in sales at any level (and even if you’re […]
June 21, 2021
In this post, we’ll dive into personalized data: what it is, how to get it (especially now that third-party cookies are being phased out), and how it can increase your B2B brand’s sales. Most B2B […]
June 17, 2021
Real talk: CEOs have a tough job. The pressure to please every stakeholder, make every dollar count, and increase profitability is intense—more intense than most who don’t hold the chief executive position realize. This is […]
June 14, 2021
Perhaps the biggest news to hit the digital marketing world in the past few years is that Google is phasing out third-party cookies. What does this mean? Marketers and advertisers will no longer have the […]
June 12, 2021
B2B businesses in 2021 are still operating in the shadow of 2020—and in all likelihood, they will be for the foreseeable future. As a result, many of the trends from 2020 still apply. Customers still […]
June 9, 2021
Thought leaders hold sway over industry conversations, influence their peers, and help shape trends. They’re respected, knowledgeable, and relied upon to give context and explain the latest developments—whether through their writing and social media or […]
June 4, 2021
A change in leadership can be either an opportunity or an obstacle, depending on how you and your B2B PR team approach it. If it’s approached as an opportunity, the leadership change can offer a […]
June 2, 2021
B2B PR can be used to achieve a huge variety of goals, from increasing B2B sales, to expanding your audience, to making a new product launch successful. But before companies can start setting goals like […]
May 29, 2021
One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names. You’ve probably run […]
May 27, 2021
B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing. There are many reasons for this, from B2B’s longer, […]
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