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B2B CMO Series: How to Help the C-Suite Understand What You Do

September 24, 2021

By now, CEOs and COOs should know that CMOs have the shortest tenure of any position in the C-suite.  That’s been an established fact for years—however, in 2020 the average CMO tenure fell again, down […]

The Ultimate Guide to Creating a Search Engine Marketing Strategy

September 23, 2021

If “improving search engine marketing” is on your list of brand goals this year, then you’ve come to the right place.  This guide is designed to help you understand search engine marketing (SEM) and search […]

10 PR Mistakes to Avoid at All Costs: B2B Edition

September 17, 2021

Every brand makes mistakes. But it’s always nice to avoid as many as possible, right?  With that in mind, we’re sharing 10 PR mistakes that your B2B brand can and should avoid.  Here’s what you’ll […]

Need Proof That B2B Influencer Marketing Works? Here are 7 Great Examples

September 13, 2021

B2B brands have been slower to adopt influencer marketing than B2C—but that doesn’t mean influencer marketing isn’t a worthwhile investment.  On the contrary. In fact, influencers in the B2B sphere can have an even greater […]

Crisis Communication 101 for B2B Companies—with Step by Step Crisis Reaction Instructions

September 4, 2021

You can’t predict when a crisis will strike—but you can always prepare for one.  However, for whatever reason, many B2B companies don’t prepare for the inevitable crisis, which leaves them scrambling when it’s time to […]

How to Choose the Right Tech PR Company

August 27, 2021

There are lots of PR agencies that work with tech companies. So how do you know if the PR firm you’re considering working with is right for your brand?  In this post, we’re going to […]

Customers Stuck in the Evaluation/Consideration Phase? How B2B PR Moves the Needle

August 23, 2021

Plenty of brands know how B2B PR can help customers get started on their sales journey. But how about once they’ve reached the all-important evaluation/consideration phase?  Often, this is where marketers get stuck. Which tactics […]

Why Brand Awareness Isn’t Enough—and How to Make Your B2B Brand Famous

August 17, 2021

Chasing after fame may seem like a waste of time, an empty attempt to gratify vanity. But if you’re trying to grow a B2B brand, the truth is that it’s actually an excellent way to […]

What Is “Relevant Content” in B2B Content Marketing?

August 11, 2021

Content is critical in getting your brand out in the world, converting leads, bringing in new customers, and maintaining current ones.  But as any brand marketer knows, not all content will be equally successful. To […]

Ultimate Guide to B2B Social Media Marketing

August 6, 2021

Just getting started with B2B social media marketing?  Then consider this your guide to taking your brand from zero to hero—social media style.  In this guide, we’ll cover:  Why B2B brands need social media How […]

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