10 Ways to Get More ROI Out of Your Earned Media for eCommerce Brands

January 20, 2021

Advertising is great, but you know what consumers really trust? Earned media. You know, earned media is that fancy term for a free press. It’s the stories publications write about a brand, the nods in […]

eCommerce Trend for 2021: An Increase In Socially Responsible Businesses

January 15, 2021

Social responsibility has been a buzzword for years, but today it’s reached a fever pitch in the eCommerce world. No longer can companies merely maintain a brand? Consumers want them to stand for something more […]

HGTV Show Self Made Mansion Premieres with CEO Shama Hyder of Zen Media

January 8, 2021

By: Shama Hyder What a way to start the new year, huh? ???? (Yes, that IS Clinton Kelly of What Not to Wear Fame to my left, and my very dashing husband, Patrick Barnhill to […]

9 Key Lead Generation Marketing Strategies for SaaS Companies

January 4, 2021

If you’re on this page, you’re likely very familiar with SaaS companies, a.k.a. software as a service businesses. This specific industry is unique in that it delivers software solutions on a subscription basis—an in-demand service […]

How COVID-19 has changed the B2B buyer behavior

December 31, 2020

It should come as no surprise that the COVID-19 pandemic has upended all consumer behavior. According to CNBC, forced lockdowns instantly increased online shopping, growing it by more than 31 percent between Q1 and Q2. […]

11 ways to master off-page SEO in 2021

December 25, 2020

Ready to amp up your brand in 2021? If you work with a content marketing team, you’re likely already very familiar with SEO — search engine optimization — and what it can do for your […]

10 Ways to Leverage SEO for PR

December 23, 2020

Before the digital age, a successful press release was one that crossed the right desk at the right time. Today, PR professionals no longer have to leave their efforts up to chance, but they need […]

Top 6 Most Requested Content Types & The Most Shareable Content

December 21, 2020

Heard the phrase “content is king”? It gets tossed around often and may come off as just another marketing soundbite. But the truth of the matter is content is a valuable resource for brands.  Content […]

8 Email Marketing Mistakes to Avoid in 2021

December 17, 2020

Email marketing? Is it still relevant in 2021? The truth: It is if you do it right. Even in this new era of social media where influencers and virtual ads may seem like the next […]

Gen Zs or Millennials? How to Uncover Your Target Audience

December 14, 2020

Uncovering your target market is a concept all marketers should understand.  But it’s a complicated matter especially as it pertains to Generation Z versus Millennials. The two youngest generations (except for the little babies in […]

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