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How to Use In-Store Behavior to Boost Digital Marketing: Count Customers, Not Clicks
E-commerce and traditional retail are merging and overlapping in all kinds of innovative ways these days. From in-store coupons delivered digitally, to location-based ad targeting,…
The Art of Business Relations:
A B2B Manifesto for the Next Decade
The b2b landscape is changing – fast. Powered by cutting-edge industry research, in this free manifesto, you’ll understand why you should close first, convince later; why inferior competitors win the business; and why alignment beats attention.
B2C Content Marketing: A Definitive Guide and Case Studies
B2C content marketing: the term encompasses so many different formats, strategies, tools, and delivery methods that it’s easy to just bury your head in the…
#BeingSeen: How We Successfully Drove Sales of Luxury Brand Eyewear at a Price-Conscious Retail Outlet…
When we were approached by the forward-thinking brand Nouveau Eyewear to market a new line of designer frames, we knew we’d need to create a…
What is Digital PR: A Definitive Guide
When you think of PR, maybe you think of: Press releases sent out on PR Newswire...
Zen Media Meets Gary Vee: Overlapping Insights for Building Your Brand
At the recent Chase for Business National Conference in Columbus, Ohio, Zen Media’s own Francisco Martinez, VP of Social Media and Influencer Marketing, was honored…
3 Truths for Launching a Successful Experiential Marketing Campaign
Whether you’re just beginning to explore experiential marketing, or you’ve already done a few experiential campaigns, there are certain truths—and myths—that nobody explains to you.…
13 Pro Tips for Landing Your First Digital Marketing Job
If there’s one question that Zen’s founder and CEO, Shama Hyder, gets asked over and over, it’s this one: “How do I get my first…
How to Bring Consumers Happily Home to Your Brand: An Illustrated Journey
Savvy brands know that consumers can no longer be “sold to.” The seller-buyer relationship has evolved from what once a simple transactional exchange to a…
101 Ways to Market Your Business – Both Online and Offline
With the average consumer coming into contact with more than 1,500 marketing messages every day, it’s not enough to run a Facebook ad and hope…
How LinkedIn’s Latest Update Is Leveling the Playing Field for B2B
Since being redesigned and relaunched in 2018, LinkedIn Pages have become one of the most effective elements of the social media platform. As of 2019,…
