November 9, 2020
Despite ongoing controversy about a potential ban of the China-based app, TikTok has exploded this year. With 100 million monthly active users in the United States, it’s safe to say the app’s popularity will continue […]
November 5, 2020
Public relation is a critical component for tech companies’ that want to increase market share and gain new customers. PR can help tech companies increase visibility, promote brand values, strengthen community relations, and enhance their […]
November 4, 2020
Software as a Service, often referred to as SaaS, is booming. Ubersuggest found that the term “SaaS companies” receives approximately 3,600 online searches every month. This means that now more than ever it’s important for […]
November 2, 2020
Nearly a year into the global COVID-19 pandemic, no life has been untouched by the enormous upheaval this outbreak has brought. But perhaps nowhere has the change been bigger, nor the industry better poised to […]
October 30, 2020
The word influencer gets thrown around a lot these days, but what really is it? Your mind might immediately go to an attractive account on Instagram, but influencers aren’t limited to merely social media. Boiled […]
October 28, 2020
There are advantages to keeping a company’s work completely internal, namely in terms of management and organization. However, there are also instances where outsourcing marketing is the most suitable option. After all, marketing firms generally […]
October 27, 2020
Marketing has undergone massive changes over the years, so it’s only natural to have some questions about the field. It occurred to us that our readers might find it helpful for us to put together […]
October 23, 2020
Diversity, inclusion, equity. These are not buzzwords. They are the foundation of a healthy workplace. Promoting these qualities is key to creating an environment in which people of different backgrounds can work together to achieve […]
October 21, 2020
An email drip campaign involves sending a series of messages that are based on a user’s behavior. By sending or “dripping” messages over a specific period of time, this marketing tool can help your business […]
October 19, 2020
Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use […]
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