10 Ways to Leverage SEO for PR

December 23, 2020

Before the digital age, a successful press release was one that crossed the right desk at the right time. Today, PR professionals no longer have to leave their efforts up to chance, but they need […]

Top 6 Most Requested Content Types & The Most Shareable Content

December 21, 2020

Heard the phrase “content is king”? It gets tossed around often and may come off as just another marketing soundbite. But the truth of the matter is content is a valuable resource for brands.  Content […]

8 Email Marketing Mistakes to Avoid in 2021

December 17, 2020

Email marketing? Is it still relevant in 2021? The truth: It is if you do it right. Even in this new era of social media where influencers and virtual ads may seem like the next […]

Gen Zs or Millennials? How to Uncover Your Target Audience

December 14, 2020

Uncovering your target market is a concept all marketers should understand.  But it’s a complicated matter especially as it pertains to Generation Z versus Millennials. The two youngest generations (except for the little babies in […]

7 Tricks To Optimize Your Content Marketing

December 11, 2020

Content marketing is something we’re all familiar with even if we don’t recognize it as such. It’s a way of marketing that uses informative, relevant, and consistent content to attract and retain an audience and […]

Best PR Campaigns of the Century: ConAgra’s Feeding Children Better

December 9, 2020

A well-planned PR campaign can have a major impact on a brand and the public. Truly stand-out best PR campaigns, like ConAgra’s Feeding Children Better, can transform a brand long-term, creating lasting results.  In this […]

The ‘New Normal’ in E-Commerce and How We Shop

December 7, 2020

The global COVID-19 pandemic has completely reshaped retail. With 25,000 stores expected to close in the US by 2021, online shopping is continuing to surge. And while retail has undergone a vast model alteration in […]

7 Challenges in Getting a PR Campaign to go Viral

December 4, 2020

Some PR campaigns generate such strong reactions and momentum that they spread like wildfire.  While it’s hard to predict exactly what will go viral, one can gain a solid position for marketing success by being […]

How to Get the Most Out of Instagram Reels?

December 2, 2020

On August 5th, 2020, Instagram announced they released “a new way to create and discover short, entertaining videos”: Instagram Reels.  With a designated Feed on the Explore page, these 15-second videos “offer anyone the chance […]

Building Trust in the B2B Space: An Interview with Stephanie Chavez, Zen Media’s Global Chief Marketing Officer

November 30, 2020

Zen Media’s own Stephanie Chavez, CTSM, and our Global Chief Marketing Officer sat down with our team recently to answer some questions about the importance of building trust and credibility in the B2B market.  Stephanie […]


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