25 Most Commonly Asked Questions About Digital Marketing – Answered!

October 27, 2020

Marketing has undergone massive changes over the years, so it’s only natural to have some questions about the field.  It occurred to us that our readers might find it helpful for us to put together […]

Diversity, Inclusion & Equity: Key Differences & Why They All Matter

October 23, 2020

Diversity, inclusion, equity.  These are not buzzwords. They are the foundation of a healthy workplace. Promoting these qualities is key to creating an environment in which people of different backgrounds can work together to achieve […]

6 Step Guide to Launch An Email Drip Campaign (With Examples)

October 21, 2020

An email drip campaign involves sending a series of messages that are based on a user’s behavior. By sending or “dripping” messages over a specific period of time, this marketing tool can help your business […]

50 Incredible Examples of B2B Email Marketing

October 19, 2020

Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space.  According to a recent study by SuperOffice, only 41 percent of B2B companies use […]

Strategic Public Relations: Planning, Process, and Execution

October 16, 2020

Public relations is a tried and true way to grow brand awareness and expand your business’s reach. Encompassing a company’s communication with partners, journalists, philanthropists, and anyone really.  Digital PR might seem like an add-on—something […]

The 6 Best Digital Marketing Campaigns of All Time

October 15, 2020

In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and […]

26 Quotes That Are Still Relevant In Today’s Digital Marketing Era

October 12, 2020

Despite the massive changes and disruptions that marketing has seen over the past 50 years or so, some wisdom is just as relevant today as it was back then.  Here are 26 quotes that will […]

11 Email Marketing Strategies That Guarantee a 50% Click-to-Open Rate

October 9, 2020

Email marketing remains one of the most effective ways to convert prospects into customers and customers into loyal brand enthusiasts. A recent study found that every dollar spent on email marketing yields an average return […]

14 KPIs Every Gaming CMO Should be Tracking

October 7, 2020

Your mobile game is taking off. The graphics are remarkable and players are responding enthusiastically. But how can you methodically track just how well you’re really doing, and what are the most effective ways to […]

How to Create a Content Marketing Strategy That Wins Market Share

October 6, 2020

Today’s consumer, empowered with more information and choices than ever before, expects more from their brands than just clever ad copy and solid branding.  With an abundance of choices and information, consumers are fastidious when […]

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