The Fading Role of the CMO: What Marketing Leaders Should Do Now

August 31, 2020

For decades, becoming a CMO was the pinnacle of any marketer’s career journey. The opportunity to be at the helm of a company’s messaging, content, and community management used to be the thing to strive […]

How Tech Startups Can Use Video Marketing to Catapult Their Brand

August 19, 2020

Startups can’t settle for anything less than massive growth. Without fast, revenue-generating results, startups risk their funding drying up as investors seek big returns on their money and are now much more cautious about mistakenly […]

7 Reasons Your Product Launch Was a Bust – And How to Fix It

August 14, 2020

The market research firm Nielsen found that 80% of retail product launches fail to reach a sustainable number of sales in their first year. Yet every enterprise believes its new product or service is so […]

B2B Tech Marketing Trends to Know in 2020

August 12, 2020

Too often, B2B tech companies focus on marketing their product, to the detriment of their marketing their brand.  And yet, that’s one of the most important aspects of B2B tech marketing. Customers want to know […]

51 Ways to Measure and Analyze Social Media ROI

August 11, 2020

Successfully marketing your brand or business online requires an understanding of the full impact of social media on the bottom line.  This is especially true when your brand is experiencing a moment: a crisis, like […]

7 Ways that Boutique Hotels Can Market Themselves in the Age of Coronavirus

August 7, 2020

Of all the industries that have been impacted by the COVID-19 pandemic, perhaps no one is feeling the pinch more than the travel and tourism industry.  Events are cancelled, flights are grounded, and international borders […]

The Tech Startup’s Guide to Product Launch Marketing

August 6, 2020

The work that goes into the successful launch of a new product can be daunting, to say the least. It’s a seemingly never-ending process of research, development, testing, manufacturing, distribution preparation, and much more. And […]

Virtual Reality Marketing in the Age of COVID

August 3, 2020

The concept of virtual reality is nothing new.  From the panoramic 360-degree paintings of the nineteenth century to early stereoscopes and viewmasters, the concept of making viewers feel like they’re a part of a manufactured […]

6 Solutions to the Biggest Challenges Facing CMOs in 2020

July 29, 2020

CMOs already face multiple challenges that are unique to their position, and with the incredible  twists and turns we’ve all been experiencing this year,CMOs have been thrust into a totally new world—one where the old […]

AI in B2B Marketing: Where Human Intelligence Meets Martech Intelligence

July 28, 2020

AI has disrupted nearly every aspect of business, and marketing is no stranger to it. According to a report from Blueshift that analyzed 3.8 billion marketing interactions, AI-powered marketing campaigns achieve 3x the revenue, relative […]

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