Over the last few months, LinkedIn’s been gradually rolling out their newsletter feature. At this point, pretty much any business or individual (provided your account is set to Creator Mode) can use it. The question […]

Last week, our CEO Shama Hyder traveled to Austin, Texas, to speak at South By Southwest.  Locals call it “South By” (according to our Editorial Director and Austin resident, Megan Noorman), and everyone else calls […]

As the seasons change, so do relationships. And while spring is often called the season of love—it’s in full bloom, isn’t it?—we’re about building relationships 24/7/365.   Okay, maybe not those types of relationships. Let’s talk […]

Peanut butter and jelly, peas and carrots, PR and social media—some things just go together.  Now, you probably don’t need an explanation as to why those first two things are a perfect match. The third […]

Leading companies have known for decades that investing in employee experience is critical for attracting and retaining employees.  And these efforts have looked different at different times, with perhaps the most memorable shift occurring In […]

You’ve created something great.  You’ve put in the sleepless nights. You’ve mapped out a sales plan. You’ve hired a team. But if the right customers don’t know you exist, how do you intend to keep […]

Blog posts are the backbone of any content strategy.  But if the people you’re targeting don’t read them, those posts you spent so much time and energy on aren’t doing you much good.  In this […]

Marketers everywhere are wondering—are hashtags a dying art form?  It used to be relatively easy to snap a picture, throw on one of Instagram’s pre-made filters (remember using those?), and add a few cute hashtags […]