December 23, 2020
Before the digital age, a successful press release was one that crossed the right desk at the right time. Today, PR professionals no longer have to leave their efforts up to chance, but they need […]
December 21, 2020
Heard the phrase “content is king”? It gets tossed around often and may come off as just another marketing soundbite. But the truth of the matter is content is a valuable resource for brands. Content […]
December 17, 2020
Email marketing? Is it still relevant in 2021? The truth: It is if you do it right. Even in this new era of social media where influencers and virtual ads may seem like the next […]
December 14, 2020
Uncovering your target market is a concept all marketers should understand. But it’s a complicated matter especially as it pertains to Generation Z versus Millennials. The two youngest generations (except for the little babies in […]
December 11, 2020
Content marketing is something we’re all familiar with even if we don’t recognize it as such. It’s a way of marketing that uses informative, relevant, and consistent content to attract and retain an audience and […]
December 9, 2020
A well-planned PR campaign can have a major impact on a brand and the public. Truly stand-out best PR campaigns, like ConAgra’s Feeding Children Better, can transform a brand long-term, creating lasting results. In this […]
December 7, 2020
The global COVID-19 pandemic has completely reshaped retail. With 25,000 stores expected to close in the US by 2021, online shopping is continuing to surge. And while retail has undergone a vast model alteration in […]
December 4, 2020
Some PR campaigns generate such strong reactions and momentum that they spread like wildfire. While it’s hard to predict exactly what will go viral, one can gain a solid position for marketing success by being […]
December 2, 2020
On August 5th, 2020, Instagram announced they released “a new way to create and discover short, entertaining videos”: Instagram Reels. With a designated Feed on the Explore page, these 15-second videos “offer anyone the chance […]
November 30, 2020
Zen Media’s own Stephanie Chavez, CTSM, and our Global Chief Marketing Officer sat down with our team recently to answer some questions about the importance of building trust and credibility in the B2B market. Stephanie […]
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