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Oct 31, 2022
Digital Marketing

The Ultimate Guide to B2B Demand Generation

B2B demand generation is an integrated marketing communications strategy that aims to drive awareness of and interest in a brand’s products and services.

Oct 28, 2022
Digital Marketing

17 Tips for Marketing Leaders Who Want to Level Up

Good marketers stay informed about industry trends, know how to adapt to industry changes, and can develop innovative strategies. Here’s Zen Media’s list of 17 tips for marketing leaders who want to level up.

Oct 26, 2022
Digital Marketing

B2B Marketing Trends 2023: What to Try in Q1 and Beyond

We’ve covered many B2B marketing trends over the last few months—from TikTok strategies to B2B marketing events in a post-cover world—but we’ve compiled the trends that we think will stick in 2023 to help you kick off Q1 on the right foot.

Oct 21, 2022
Public Relations

The Long-Tail Approach to B2B PR and Marketing

Most B2Bs chase tier-one press hits. But the truth is that this strategy is flawed. Long-tail marketing and PR will yield consistent wins across channels. Here’s what we mean.

Oct 19, 2022
Digital Marketing

9 Best Practices for Hosting a Virtual Event in 2023

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