May 29, 2021
One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names. You’ve probably run […]
May 27, 2021
B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing. There are many reasons for this, from B2B’s longer, […]
May 24, 2021
Pitching media is more art than science. But for many B2B tech brands that don’t have a dedicated PR team or work with a PR agency, spending precious time and resources learning the art of […]
May 22, 2021
Your personal brand has nothing to do with how many followers you have, how high your engagement is, or how many times you post on social per day. To put it simply: your personal brand […]
May 19, 2021
New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]
New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]
May 17, 2021
The B2B sales cycle has changed dramatically over the past five years. Whether you’re a SaaS startup or a tire manufacturer selling your product to vehicle companies, your business must gain a strong foothold online […]
May 12, 2021
Not terribly long ago, acquiring new business called for expensed lunches, in-person meetings, and the artful challenge of “landing a new client.” But just as with product offerings and service logistics, 2020 pushed us to […]
May 10, 2021
It doesn’t matter how small or large your company is; we all want to trim the fat where we can. And because public relations isn’t an industry that all leaders (or at least leaders in […]
May 5, 2021
A B2B leader determined to bring in new leads has plenty of options when attracting new business. They can put their marketing dollars toward paid social ads, leverage speaking engagements to plug their company, or […]
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