Skip to content

BLOG

The Ultimate Guide to b2b Marketing

If you’ve spent much time in the b2b world recently, you’ll have noticed something. The best b2b marketing—the kind that holds your attention and makes…

The Art of Business Relations:
A B2B Manifesto for the Next Decade

The b2b landscape is changing – fast. Powered by cutting-edge industry research, in this free manifesto, you’ll understand why you should close first, convince later; why inferior competitors win the business; and why alignment beats attention.

How to Personalize at Scale for Your B2B

Without accurate, up-to-the-minute personalization, B2B businesses don’t stand a chance. Connected consumers today expect the companies they interact with to know who they are and…

How to Whitelist Email Addresses

We don’t want to end up in your spam folder! Here’s how you can add us (and any email address) to your address book, whitelist,…

How B2B Companies Can Exceed Digital Expectations

B2B customers are the same people who order their groceries online, check in to flights on their phones, and Google reviews of products they’re considering…

Zen Holiday Video Campaign for the Navy Exchange Honored with MarCom Gold Award

We’re honored to announce that our holiday video We Believe: It’s More Than Just a Toy was awarded a MarCom Gold Award in the Government…

Gen Z and Money: Here’s How Banks are Adapting to the Next Generation of Connected…

Google already holds your online identity, your passwords, your email, and your shopping preferences. So how would you feel about them handling your money?  Google’s…

B2B Experiential Marketing in 2020

Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place…

Here’s What I Wish I’d Known When Growing Zen Media

It’s been ten years since I started Zen Media. I was only 22. Can you imagine the lessons I’ve had to learn to successfully scale?…

What is the Customer Buying Journey?

The customer buying journey, or the path a customer takes from becoming aware of your brand to making a purchase, isn’t what it was 10…

How to Market a Conference: The Ultimate Guide to Making Your Event a Success

So you’re hosting a conference. You’ve lined up the speakers, scheduled the food trucks, and reserved the hotel block. The agenda is set, with the…