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Micro-Influencer Marketing: 4 Tech Brands With Successful Partnerships

September 16, 2020

A micro influencer is as real as it gets. With a relatively small following, micro-influencers are able to engage with their fans in real time.…

10 KPIs Every Startup CMO Should Be Tracking

September 14, 2020

The CMO is a chief factor in any startup’s success. Not only is the position of CMO integral to a startup’s progress and profit, an…

First Day as a CMO? Here’s What You Need to Know

September 11, 2020

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice…

21 Proven Ways to Retarget Your Ideal Customers

September 9, 2020

Today’s buyer is highly discerning, and we all know that website visits don’t always end in purchases. 97% of people visiting a site for the…

8 Ways CMOs Can Improve Their Tech Skills

September 4, 2020

Technology and marketing are more intertwined than ever before. CRM software, social media, and device-level data usage have transformed the ways we engage with brands.…

CMO Stress: 6 CMO Problems No One Wants to Talk About

September 2, 2020

It’s not uncommon for today’s chief marketing officer to be involved in public relations, communication, content strategy, product design, sales, market research, tech development, and…

The Fading Role of the CMO: What Marketing Leaders Should Do Now

August 31, 2020

For decades, becoming a CMO was the pinnacle of any marketer’s career journey. The opportunity to be at the helm of a company’s messaging, content,…

How Tech Startups Can Use Video Marketing to Catapult Their Brand

August 19, 2020

Startups can’t settle for anything less than massive growth. Without fast, revenue-generating results, startups risk their funding drying up as investors seek big returns on…

7 Reasons Your Product Launch Was a Bust – And How to Fix It

August 14, 2020

The market research firm Nielsen found that 80% of retail product launches fail to reach a sustainable number of sales in their first year. Yet…

B2B Tech Marketing Trends to Know in 2020

August 12, 2020

Too often, B2B tech companies focus on marketing their product, to the detriment of their marketing their brand.  And yet, that’s one of the most…

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