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Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

October 21, 2021

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

The Ultimate Guide to B2B PR

October 18, 2021

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

Should B2Bs be Automating Ad Creative?

October 15, 2021

You may be automating your B2B email marketing and ad targeting, but when it comes to creative, most B2Bs are still doing it the traditional way: with human creators.  And don’t get us wrong: human […]

The Critical Brand Statistic No One’s Paying Attention To

October 12, 2021

How often do you think potential clients mistake your brand’s marketing for one of your competitors?  5% of the time? 10%?  Well, according to LinkedIn, that number is closer to 50%. So a full half […]

Relevance > Originality. Why You Should Stop Trying to be “New”

October 11, 2021

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

The Most Undervalued Customers You’re Not Targeting

October 6, 2021

One of the biggest mistakes B2B marketers makes today is robbing them of sales tomorrow: neglecting to target junior professionals.  That’s right—we’re talking about the IT support techs, the junior copywriters, the HR support specialists, […]

Why Big Data Doesn’t Always Lead to Better B2B Marketing Decisions

October 5, 2021

If you’re a B2B CMO, you know how important it is to the rest of the C-suite that you be able to back up your marketing decisions with data.  This, in fact, is one of […]

Google’s John Mueller Says Total Number of Backlinks Doesn’t Matter—Here’s What Does

October 1, 2021

Well, here’s one thing that brand marketers can take off their list of SEO-related worries: it turns out, according to Google, that the number of backlinks a site has truly doesn’t matter to the algorithm.  […]

Reinventing the B2B Buyer Persona

September 30, 2021

Here’s a stat that every marketer needs to read (first, take a deep breath):  Only 3% of buyers say the advertising they see is relevant to them.  Ouch.  How is this possible? Aren’t we using […]

Quantum Marketing: A New Model for Digital Marketing

September 28, 2021

Quantum marketing is a new way of looking at the B2B buyer journey and the digital marketing that B2B brands deliver to move those buyers along.  Why the “quantum”?  Because it’s grounded in the quantum […]

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