Over the last few years, several environmental and external factors have affected the sales pipeline. Companies are seeing prolonged sales cycles, with consumers spending more time exploring and evaluating their purchase journey. Between a global […]

What do Ariana Grande’s signature ponytail, the Geico Gecko, and the McDonald’s arches all have in common? Each could be recognized a mile away by people spanning generations, continents, and lifestyles. And that, dear reader, […]

We’ve heard it, and I’m sure you have too—a lot of entrepreneurs and business leaders hate hiring PR agencies.  As a PR agency—ouch. But we get it.  They don’t want to deal with back and […]

The words social and media go together like peanut butter and jelly. But as marketers, maybe we’ve gotten a bit lazy in talking about social media as a ubiquitous space made up of a variety […]

When it comes to your sales strategy, PR has always been limited to only the initial stages. While its effects at the top of the sales funnel cannot be overlooked, the benefits of PR significantly […]

This past May, the Forrester B2B Summit North America was held in Austin, Texas. B2B marketing, sales, and product development professionals gathered for four days to immerse themselves in comprehensive sessions with esteemed keynote speakers. […]

Winning at PR takes a multi-pronged approach. You need a stellar PR strategy that’s supported by marketing efforts, you need time and resources, and you need to know when to reach out and who to […]

With developments in the marketing and PR industries happening every day, there seems to be new jargon popping up everywhere we look—Metaverse, share of voice, and more acronyms than we know what to do with. […]