October 21, 2021
Thought leadership is a pillar of B2B PR. Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable. How do you square those two facts? […]
October 18, 2021
If you think your B2B brand can approach PR the same way as any other brand, you’re wrong. B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]
October 15, 2021
You may be automating your B2B email marketing and ad targeting, but when it comes to creative, most B2Bs are still doing it the traditional way: with human creators. And don’t get us wrong: human […]
October 12, 2021
How often do you think potential clients mistake your brand’s marketing for one of your competitors? 5% of the time? 10%? Well, according to LinkedIn, that number is closer to 50%. So a full half […]
October 11, 2021
Newness is overrated. If you think we’re just saying that, take a look at this data: In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]
October 6, 2021
One of the biggest mistakes B2B marketers makes today is robbing them of sales tomorrow: neglecting to target junior professionals. That’s right—we’re talking about the IT support techs, the junior copywriters, the HR support specialists, […]
October 5, 2021
If you’re a B2B CMO, you know how important it is to the rest of the C-suite that you be able to back up your marketing decisions with data. This, in fact, is one of […]
October 1, 2021
Well, here’s one thing that brand marketers can take off their list of SEO-related worries: it turns out, according to Google, that the number of backlinks a site has truly doesn’t matter to the algorithm. […]
September 30, 2021
Here’s a stat that every marketer needs to read (first, take a deep breath): Only 3% of buyers say the advertising they see is relevant to them. Ouch. How is this possible? Aren’t we using […]
September 28, 2021
Quantum marketing is a new way of looking at the B2B buyer journey and the digital marketing that B2B brands deliver to move those buyers along. Why the “quantum”? Because it’s grounded in the quantum […]
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