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6 Step Guide to Launch An Email Drip Campaign (With Examples)
October 21, 2020
An email drip campaign involves sending a series of messages that are based on a user’s behavior. By sending or “dripping” messages over a specific…
50 Incredible Examples of B2B Email Marketing
October 19, 2020
Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent…
Strategic Public Relations: Planning, Process, and Execution
October 16, 2020
Public relations is a tried and true way to grow brand awareness and expand your business’s reach. Encompassing a company’s communication with partners, journalists, philanthropists,…
The 6 Best Digital Marketing Campaigns of All Time
October 15, 2020
In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that…
26 Quotes That Are Still Relevant In Today’s Digital Marketing Era
October 12, 2020
Despite the massive changes and disruptions that marketing has seen over the past 50 years or so, some wisdom is just as relevant today as…
11 Email Marketing Strategies That Guarantee a 50% Click-to-Open Rate
October 9, 2020
Email marketing remains one of the most effective ways to convert prospects into customers and customers into loyal brand enthusiasts. A recent study found that…
14 KPIs Every Gaming CMO Should be Tracking
October 7, 2020
Your mobile game is taking off. The graphics are remarkable and players are responding enthusiastically. But how can you methodically track just how well you’re…
How to Create a Content Marketing Strategy That Wins Market Share
October 6, 2020
Today’s consumer, empowered with more information and choices than ever before, expects more from their brands than just clever ad copy and solid branding. With…
8 Steps to Transform Your Website Visitors Into Brand Ambassadors
October 5, 2020
Marketing is a bit of a paradox: it’s more effective when it’s invisible. Consumers are resistant when it’s obvious they are being marketed to. Because…
Maximizing Press Release Exposure
September 29, 2020
The press release is alive and well. A recent study found that 44% of journalists deem press releases “the most trustworthy source of brand-related information.” …
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