how to stimualte demand generation for your brand during an economic downtown

June 23, 2022

Prospects ghosting you? Pipeline dry? Sales cycle taking longer? Never fear-t...

Over the last few years, several environmental and external factors have affected the sales pipeline. Companies are seeing prolonged sales cycles, with consumers spending more time exploring and evaluating their purchase journey. Between a global […]

consistency is key when it comes to your brand

June 23, 2022

Here’s Why Consistency Is Key When It Comes To Your Brand

What do Ariana Grande’s signature ponytail, the Geico Gecko, and the McDonald’s arches all have in common? Each could be recognized a mile away by people spanning generations, continents, and lifestyles. And that, dear reader, […]

entrepreneurs discussing what they hate about hiring a pr agency

June 22, 2022

Why Do Most Entrepreneurs Say They Hate Hiring a PR Agency? Here are 6 Reason...

We’ve heard it, and I’m sure you have too—a lot of entrepreneurs and business leaders hate hiring PR agencies.  As a PR agency—ouch. But we get it.  They don’t want to deal with back and […]

how to leverage social media to stay top-of-mind for your customers

June 17, 2022

Social and Media Are Splitting Up: Here’s What That Means for Marketers

The words social and media go together like peanut butter and jelly. But as marketers, maybe we’ve gotten a bit lazy in talking about social media as a ubiquitous space made up of a variety […]

PR maximizing your sales funnel

June 17, 2022

How PR Impacts the Sales Funnel

When it comes to your sales strategy, PR has always been limited to only the initial stages. While its effects at the top of the sales funnel cannot be overlooked, the benefits of PR significantly […]

top takeaways from the Forrester B2B Summit

June 15, 2022

Top 5 Takeaways from the 2022 Forrester B2B Summit

This past May, the Forrester B2B Summit North America was held in Austin, Texas. B2B marketing, sales, and product development professionals gathered for four days to immerse themselves in comprehensive sessions with esteemed keynote speakers. […]

four tips to consider to win at pr in 2022

June 14, 2022

How To Win at PR

Winning at PR takes a multi-pronged approach. You need a stellar PR strategy that’s supported by marketing efforts, you need time and resources, and you need to know when to reach out and who to […]

50 terms to know in the ultimate b2b marketing and pr glossary

June 13, 2022

The Ultimate B2B Marketing and PR Glossary: 50 Jargony Terms Defined

With developments in the marketing and PR industries happening every day, there seems to be new jargon popping up everywhere we look—Metaverse, share of voice, and more acronyms than we know what to do with. […]

June 23, 2022

Prospects ghosting you? Pipeline dry? Sales cycle taking longer? Never fear-t...

Over the last few years, several environmental and external factors have affected the sales pipeline. Companies are seeing prolonged sales cycles, with consumers spending more time exploring and evaluating their purchase journey. Between a global […]

June 23, 2022

Here’s Why Consistency Is Key When It Comes To Your Brand

What do Ariana Grande’s signature ponytail, the Geico Gecko, and the McDonald’s arches all have in common? Each could be recognized a mile away by people spanning generations, continents, and lifestyles. And that, dear reader, […]

June 22, 2022

Why Do Most Entrepreneurs Say They Hate Hiring a PR Agency? Here are 6 Reason...

We’ve heard it, and I’m sure you have too—a lot of entrepreneurs and business leaders hate hiring PR agencies.  As a PR agency—ouch. But we get it.  They don’t want to deal with back and […]

June 17, 2022

Social and Media Are Splitting Up: Here’s What That Means for Marketers

The words social and media go together like peanut butter and jelly. But as marketers, maybe we’ve gotten a bit lazy in talking about social media as a ubiquitous space made up of a variety […]

June 17, 2022

How PR Impacts the Sales Funnel

When it comes to your sales strategy, PR has always been limited to only the initial stages. While its effects at the top of the sales funnel cannot be overlooked, the benefits of PR significantly […]

June 15, 2022

Top 5 Takeaways from the 2022 Forrester B2B Summit

This past May, the Forrester B2B Summit North America was held in Austin, Texas. B2B marketing, sales, and product development professionals gathered for four days to immerse themselves in comprehensive sessions with esteemed keynote speakers. […]

June 14, 2022

How To Win at PR

Winning at PR takes a multi-pronged approach. You need a stellar PR strategy that’s supported by marketing efforts, you need time and resources, and you need to know when to reach out and who to […]

June 13, 2022

The Ultimate B2B Marketing and PR Glossary: 50 Jargony Terms Defined

With developments in the marketing and PR industries happening every day, there seems to be new jargon popping up everywhere we look—Metaverse, share of voice, and more acronyms than we know what to do with. […]

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