July 19, 2021
It used to be popular among B2B companies to say they were “sales-led” or “product-driven.” But in today’s world, that’s no longer something that will push you above your competition. It’s the baseline. This post […]
July 16, 2021
Public relations is often one of those functions that gets pushed onto the marketing team. The thinking seems to go, “They’re already working on increasing brand awareness—why not add some PR into the mix? It’s […]
July 14, 2021
Making it into the Inc. 5000 is a major win. Congratulations! Now that your hard work and growth have been recognized, the most important thing to do is to tell the world. Forget the press […]
July 12, 2021
Content may be king, but email marketing isn’t going anywhere—in fact, it’s as important in 2021 as it ever has been. So how do you take advantage of this highly effective B2B marketing tactic? This […]
July 9, 2021
Let’s be honest: everyone wants to be at the very top of their industry—and the top of the search engine results page (SERP). This post will show you why B2B PR is vital in helping […]
July 7, 2021
There’s a reason CMOs have the highest turnover rates of any position in the C-suite. Make that many reasons. Their duties are rarely well-defined, they’re held to measurement standards that aren’t realistic, they’re often micromanaged, […]
July 2, 2021
Here, we’re going to look at how potential customers learn about new products online, and how you can drum up product awareness for your B2B products. There are four primary ways that customers typically encounter […]
June 30, 2021
B2B brands everywhere are investing more resources in social media. Why? Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]
June 28, 2021
In this guide, you’ll learn: The many different types of content that comprise B2B content marketing (in other words, owned media) How to develop an effective B2B content marketing strategy Best practices for implementing your […]
June 24, 2021
Forbes. Inc. Entrepreneur. NPR. WSJ. How do we keep landing clients in Tier 1 publications? In this post, we’ll show you the three-part approach we take to leverage B2B tech PR and earn our technology […]
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