How B2B PR Can Help You Reach Potential Clients

May 17, 2021

The B2B sales cycle has changed dramatically over the past five years. Whether you’re a SaaS startup or a tire manufacturer selling your product to vehicle companies, your business must gain a strong foothold online […]

4 Ways the B2B Sales Cycle Has Changed

May 12, 2021

Not terribly long ago, acquiring new business called for expensed lunches, in-person meetings, and the artful challenge of “landing a new client.” But just as with product offerings and service logistics, 2020 pushed us to […]

Not Seeing ROI from PR? Here Are 5 Mistakes You Could Be Making

May 10, 2021

It doesn’t matter how small or large your company is; we all want to trim the fat where we can. And because public relations isn’t an industry that all leaders (or at least leaders in […]

5 Steps to Attract More Business and Engagement on LinkedIn

May 5, 2021

A B2B leader determined to bring in new leads has plenty of options when attracting new business. They can put their marketing dollars toward paid social ads, leverage speaking engagements to plug their company, or […]

Want to Sell Via Live Stream? Here’s How B2B Companies Can Take Advantage of the Trend

May 4, 2021

Live stream shopping is being touted as the next big development in the B2C retail space.  Here’s how it works: Product reps, salespeople, or influencers go live either in their homes or in boutiques, explaining […]

Losing Revenue to Amazon? Here’s How to Get Your ECommerce Back

April 30, 2021

Amazon. Love it or hate it, when it comes to ECommerce it’s truly impossible to overstate the influence that this behemoth holds in the space. If you’re an ECommerce seller, chances are you’re selling your […]

How to Keep the Momentum Going on a Successful B2B PR Campaign

April 28, 2021

There’s nothing like basking in the glow of an adoring public.  That’s how it feels when you’ve just wrapped up a successful PR campaign for your B2B brand. The podcast interviews are airing, the press […]

Why Do You Need Ongoing B2B PR To Close Sales?

April 23, 2021

Many B2B tech companies think of PR in terms of individual campaigns.  You’re about to launch a product—PR campaign!  You’re raising your Series A—PR campaign! You’ve just made a successful exit—PR campaign!  All of those […]

8 Ways Your B2B Tech Company Can Generate Leads and Buzz Using Social Audio

April 22, 2021

If you think social audio is only for influencers and B2C companies, think again.  Clubhouse, Twitter Spaces, Fireside, Discord—these and multiple other platforms are expanding and transforming the world of social media as we know […]

10 Ways to Repurpose Your Content for Maximum Output

April 20, 2021

The internet never sleeps, and as any B2B content marketer knows, that means it needs to be fed—constantly.  And what does it like to eat most? High-quality content. That’s the stuff that will increase your […]

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