Science has proven it time and time again: when given the option, people take the easiest route available.  This easy-route mindset is no different in the world of marketing. Now, don’t hate us for letting […]

Here’s a hard truth: as convenient as click-through rate is for marketers to measure, it isn’t actually a reliable indicator of success or failure.  So why has it been held up as such a critical […]

Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

In growing industries that are quickly becoming saturated, like the Software as a Service—or SaaS—industry, creating digital marketing campaigns that stand out is imperative.  After all, the SaaS industry is made up of has at […]

An unconventional start leads to an exceptional sales leader Mallory Factor has street cred. The Director of Business Development for Zen Media has worked with big brands. He’s worked with bands. He’s fundraised for schools. […]

Trust is everything in the B2B space.  Yet as recent research from Forrester has shown, there’s a significant gap between how much brands believe customers trust them and how much customers actually do trust them.  […]

Share of voice—the percentage of the market that your brand owns compared to your competitors—is one of the determining factors in whether your company will grow or stagnate.  It’s been proven over and over in […]

The members of your company’s c-suite are making strategic moves, driving initiatives, and leading their teams, but no one outside of the company in question really knows who they are—and that’s a problem.  The main […]