November 25, 2020
Labor-markets are restructuring. Even prior to the COVID outbreak, the global gig economy was predicted to reach $455 billion by 2023. A recent survey found that an unprecedented 41% of businesses plan to expand their […]
November 24, 2020
The global wellness economy is valued at $4.5 trillion dollars according to 2018 data from the Global Wellness Economy Monitor. From personal care to weight loss, wellness tourism to preventative medicine, the revenue growth is […]
November 20, 2020
As of 2020, 50% of the world is on social media. Needless to say, your brand should be, too. Social media marketing helps companies achieve a wide variety of business goals. From building a brand […]
November 18, 2020
Whether you’re opening your bank account on your phone, having a genetic evaluation with a doctor, or playing with silly apps like Genderswap, facial recognition is everywhere. The technology uses certain identifying facial characteristics to […]
November 16, 2020
Like any innovative industry, digital marketing is always in flux. New breakthroughs in technology and the way consumers consume content demands that marketers stay agile and always two steps ahead of the next big marketing […]
November 13, 2020
With brands expected to spend $15 billion on influencer marketing by 2022, it’s no surprise that the landscape for identifying, vetting, and building relationships with influencers is changing drastically. Instead of spending hours scrolling through […]
November 12, 2020
For many companies, be it political campaigns or clothing brands, Facebook ads have become an essential piece of their media plan. According to Statista, Facebook has 2.7 billion active monthly users who span the globe, […]
SaaS (Software as a Service) is quickly becoming the dominant model for software delivery to businesses and consumers alike. In fact, 86% of companies predict that they will be using primarily (80%) SaaS platforms by […]
November 10, 2020
Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a […]
November 9, 2020
Despite ongoing controversy about a potential ban of the China-based app, TikTok has exploded this year. With 100 million monthly active users in the United States, it’s safe to say the app’s popularity will continue […]
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