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Dec 9, 2022
Public Relations

What Does It Mean to be Data-Driven in PR?

We hear a lot about the importance of being “data-driven” in business. But what exactly does that mean in the world of PR? Let's dive in.

Dec 8, 2022
Social Media Marketing

Top 11 Free Social Media Tactics for Promoting Your Brand

Dec 7, 2022
Social Media Marketing

21 Common Questions About Social Media Marketing Answered

Dec 7, 2022
Public Relations

The Future of Public Relations: 14 PR Trends for 2023

After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021 and a looming recession in 2022, PR pros across all industries have had to adapt, evolve, and pivot to get their client brands in the spotlight. Here are the Zen Media team’s predictions for the PR trends we’ll see this coming year.

Dec 7, 2022
Public Relations

Why You Need Digital PR

Dec 7, 2022
Event Marketing

How to Execute a Successful B2B Event Marketing Campaign

How can you ensure that your B2B event marketing campaign is effective? Not only that, but how can you then measure your event success? Let's jump in.

Dec 7, 2022
SEO/SEM

Everything You Need to Know About SEO Metrics: The Complete Guide

There are many potential KPIs for SEO. Which ones matter for your campaign will depend on what your goals are. Let's dive into the top seo metrics to measure.

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