Blog

10 Ways to Repurpose Your Content for Maximum Output

April 20, 2021

The internet never sleeps, and as any B2B content marketer knows, that means it needs to be fed—constantly.  And what does it like to eat most? High-quality content. That’s the stuff that will increase your […]

Why Use a B2B Tech Public Relations Agency With Roots in Social Media?

April 16, 2021

For most B2B PR agencies, the ultimate goal is to get brand coverage, whether that’s in the press, on social platforms, on a popular industry blog, or (hopefully!) a combination. That’s an important goal and […]

A 24-Point PR Checklist Proven to Maximize Your B2B Public Relations Strategy

Whether you’re planning your first or your 100th B2B tech public relations campaign, checklists always come in handy.  We worked with our media relations specialists to come up with a PR campaign checklist for B2B […]

5 Ways PR Can Attract Investors and Series A Funding

April 12, 2021

If you’re raising money for your B2B tech startup, digital PR should be your best friend.  Why?   Because PR, done well, will:  Boost your professional standing Increase your brand recognition Boost your brand reputation Get […]

Is Thought Leadership PR? A Look at 7 B2B Thought Leaders Worth Following

April 9, 2021

Becoming a thought leader in your industry isn’t something that happens overnight.  It’s a long-term investment requiring time, effort, and plenty of PR savvy, which can make it feel daunting for many. However, it can […]

6 Tips to Budget like a CFO and Maximize your Digital Marketing Spend

April 6, 2021

Marketing budgets: they’re a challenge to create, and almost impossible to sell.  At least, that’s what the general wisdom tells you. Much of it is based on truth—in the experience of CMOs, VPs of marketing, […]

Key Differences Between PR, Marketing, and Advertising —and When You Should Use Each for Your Brand

April 2, 2021

When sponsored content appears alongside news items, and ads masquerade as social posts, it can be challenging to figure out where the lines are between marketing, PR, and advertising.  When does PR become marketing? Ads […]

Public Relations for B2B Tech Companies: In-house or Outsource?

March 30, 2021

So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR. Phew! That’s […]

3 Critical Content Marketing Tactics that Actually Drive Leads for B2B Tech Companies

March 26, 2021

Your B2B tech company can go all-in on content marketing, but if you don’t know the content marketing strategies that actually drive qualified leads to your sales team, you’ll be out a whole lot of […]

Is B2B Influencer Marketing Worth the Money? Everything You Need to Know About IM Strategies

March 23, 2021

The influencer marketing industry has been a savior of sorts to many businesses since the world was exposed to COVID-19 in early 2020. As the pandemic spurred a massive shift to online-only business, companies that […]