So you’re hosting a conference. You’ve lined up the speakers, scheduled the food trucks, and reserved the hotel block. The agenda is set, with the time and place laid out for your keynote sessions, panels, […]

Event marketing and experiential marketing are sometimes seen as the same thing.  However, while experiential marketing is designed to create a two-way engagement with the customer, in which the brand and customer engage in a dialogue, event marketing refers to opportunities […]