Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

One of the biggest mistakes B2B marketers makes today is robbing them of sales tomorrow: neglecting to target junior professionals.  That’s right—we’re talking about the IT support techs, the junior copywriters, the HR support specialists, […]

If you’re a B2B CMO, you know how important it is to the rest of the C-suite that you be able to back up your marketing decisions with data.  This, in fact, is one of […]

Well, here’s one thing that brand marketers can take off their list of SEO-related worries: it turns out, according to Google, that the number of backlinks a site has truly doesn’t matter to the algorithm.  […]

Here’s a stat that every marketer needs to read (first, take a deep breath):  Only 3% of buyers say the advertising they see is relevant to them.  Ouch.  How is this possible? Aren’t we using […]

Quantum marketing is a new way of looking at the B2B buyer journey and the digital marketing that B2B brands deliver to move those buyers along.  Why the “quantum”?  Because it’s grounded in the quantum […]

By now, CEOs and COOs should know that CMOs have the shortest tenure of any position in the C-suite.  That’s been an established fact for years—however, in 2020 the average CMO tenure fell again, down […]

If “improving search engine marketing” is on your list of brand goals this year, then you’ve come to the right place.  This guide is designed to help you understand search engine marketing (SEM) and search […]