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Digital Market Research: Definition, Examples and Case Studies

November 12, 2018

The internet is a treasure-trove to be mined, albeit mindfully. Approximately nine out of ten American adults utilize the internet, and twenty-six percent claim to be online “almost constantly.”

Customer Retention IS a Growth Strategy

October 29, 2018

There’s nothing better than landing a new account or attracting a new customer. It’s why we hustle, and it’s the lifeblood of our businesses. Or is it? Sometimes we get so preoccupied with looking for […]

Metrics Aren’t Enough: Why You Need to Change Your Social Mindset

October 11, 2018

Using social media as a central (and sometimes exclusive) marketing strategy was once the leading edge of the advertising game. Social was the newest bright shiny object of advertising allure, and brands who placed their […]

Here’s Why Consumers Might Not Trust You, and What You Can Do About It

August 10, 2018

It’s nice to be liked. Being liked is important for your business. Apple comes to mind immediately as a company that presented itself as friendly and approachable, rising to the top of an industry that […]

Take Your Brand on the Road with Experiential Marketing this Summer


August 3, 2018

Traditional marketing approaches have tended to treat consumers as passive recipients of messages, but today’s connected consumer has come to expect two-way interaction. That being the case, many companies are turning to live, one-on-one experiences […]

Optimizing Optimally: Making SEO Work for You in the Age of the Connected Consumer

July 27, 2018

The majority of search engine users are inclined to click on one of the top five items appearing on the search engine results page. That’s a sobering thought. You can be the best at what […]

Show ‘Em You Care: Empathy as the Key to Avoiding Marketing Failures

July 20, 2018

Internet marketing, and especially social media marketing, understandably has given marketers a deep and abiding interest in finding and exploiting the right tools, tactics, and techniques for a technological and social environment that is constantly […]

Here’s Looking at You: Instagram TV Launch Means More Options for Influencer Marketing

July 14, 2018

We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]

The Same, But Different: Influencer Marketing in the B2B Environment

July 5, 2018

The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]

Paradigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm

June 27, 2018

Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]

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