Plenty of PR agencies can get their clients press, and good press too.  But without even realizing it, your brand may be getting a lot less from your PR agency than it should be.  In […]

It used to be popular among B2B companies to say they were “sales-led” or “product-driven.”  But in today’s world, that’s no longer something that will push you above your competition. It’s the baseline.  This post […]

Public relations is often one of those functions that gets pushed onto the marketing team. The thinking seems to go, “They’re already working on increasing brand awareness—why not add some PR into the mix? It’s […]

Making it into the Inc. 5000 is a major win. Congratulations!  Now that your hard work and growth have been recognized, the most important thing to do is to tell the world. Forget the press […]

Content may be king, but email marketing isn’t going anywhere—in fact, it’s as important in 2021 as it ever has been.  So how do you take advantage of this highly effective B2B marketing tactic? This […]

Let’s be honest: everyone wants to be at the very top of their industry—and the top of the search engine results page (SERP).  This post will show you why B2B PR is vital in helping […]

There’s a reason CMOs have the highest turnover rates of any position in the C-suite.  Make that many reasons.  Their duties are rarely well-defined, they’re held to measurement standards that aren’t realistic, they’re often micromanaged, […]

Here, we’re going to look at how potential customers learn about new products online, and how you can drum up product awareness for your B2B products.  There are four primary ways that customers typically encounter […]