What PR trends are in store for the industry in 2022?  After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021, PR pros across all industries have had to adapt, evolve, and pivot to […]

The most successful B2B brands don’t “innovate”—they are innovative. In this post, we’re going to explore what it means to be an innovative B2B brand and how your brand can become a market leader through […]

“Signaling” is everywhere: in our online behavior, the cars we drive, the groups we align ourselves with, the brands we wear and use.  So what is signaling?  Signaling is a type of behavior used primarily […]

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

You may be automating your B2B email marketing and ad targeting, but when it comes to creative, most B2Bs are still doing it the traditional way: with human creators.  And don’t get us wrong: human […]

How often do you think potential clients mistake your brand’s marketing for one of your competitors?  5% of the time? 10%?  Well, according to LinkedIn, that number is closer to 50%. So a full half […]

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]