December 18, 2019
B2B customers are the same people who order their groceries online, check in to flights on their phones, and Google reviews of products they’re considering while standing in-store. And yet, when it comes to the […]
December 9, 2019
We’re honored to announce that our holiday video We Believe: It’s More Than Just a Toy was awarded a MarCom Gold Award in the Government and Corporate Image categories. MarCom is one of the oldest, […]
December 6, 2019
Google already holds your online identity, your passwords, your email, and your shopping preferences. So how would you feel about them handling your money? Google’s banking (no pun intended) on the fact that you’ll be […]
December 4, 2019
Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B […]
November 20, 2019
It’s been ten years since I started Zen Media. I was only 22. Can you imagine the lessons I’ve had to learn to successfully scale? I’m grateful for the chance I recently had to share […]
November 13, 2019
The customer buying journey, or the path a customer takes from becoming aware of your brand to making a purchase, isn’t what it was 10 years ago. While it’s never been a straight line, today […]
November 5, 2019
So you’re hosting a conference. You’ve lined up the speakers, scheduled the food trucks, and reserved the hotel block. The agenda is set, with the time and place laid out for your keynote sessions, panels, […]
October 23, 2019
E-commerce and traditional retail are merging and overlapping in all kinds of innovative ways these days. From in-store coupons delivered digitally, to location-based ad targeting, to tracking people who browse in-store but buy online, new […]
October 22, 2019
B2C content marketing: the term encompasses so many different formats, strategies, tools, and delivery methods that it’s easy to just bury your head in the sand and stick to nothing but churning out blog posts. […]
October 4, 2019
When we were approached by the forward-thinking brand Nouveau Eyewear to market a new line of designer frames, we knew we’d need to create a campaign that embodied those words—a campaign that suited the rebel spirit of True Religion, Nouveau’s brand partner.
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