PR in the B2B world can be an afterthought for marketers. Will it be exclusively owned media (content your brand creates)? Or will it be a mix of owned and earned media, illustrating that your brand has expertise to share AND the credibility to be recognized by industry publications and thought leaders?
Want to sharpen your knowledge on all things digital marketing? Read our list of the 62 most common digital marketing questions we receive, answered just for you!
Let’s take a look at the different types of AI marketing tools available and how B2Bs can dip their toe in with some interesting tools to boost marketing performance.
It might not seem like much, but data can provide maximum ROI and add to your bottom line when used to its full advantage. Many businesses use data to better understand their customers’ frustrations and unmet needs so they can reinvent products and services and personalize their advertising and marketing.
