measuring pr success
PR in the B2B world can be an afterthought for marketers. Will it be exclusively owned media (content your brand creates)? Or will it be a mix of owned and earned media, illustrating that your brand has expertise to share AND the credibility to be recognized by industry publications and thought leaders? 
business transformation with data
It might not seem like much, but data can provide maximum ROI and add to your bottom line when used to its full advantage. Many businesses use data to better understand their customers’ frustrations and unmet needs so they can reinvent products and services and personalize their advertising and marketing.

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