12 pr trends shaping 2022

November 16, 2021

The Future of Public Relations: 12 PR Trends for 2022

What PR trends are in store for the industry in 2022?  After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021, PR pros across all industries have had to adapt, evolve, and pivot to […]

How B2B brands can establish a culture of innovation with a PR and marketing strategy

November 10, 2021

4 Ways Your B2B Brand Can Establish a Culture of Permanent Innovation

The most successful B2B brands don’t “innovate”—they are innovative. In this post, we’re going to explore what it means to be an innovative B2B brand and how your brand can become a market leader through […]

signaling theory for B2B marketers

November 1, 2021

What Every B2B Marketer Needs to Know About Signaling Theory

“Signaling” is everywhere: in our online behavior, the cars we drive, the groups we align ourselves with, the brands we wear and use.  So what is signaling?  Signaling is a type of behavior used primarily […]

how to make B2B thought leadership content valuable

October 21, 2021

Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

public affairs team launching their B2B PR campaign

October 18, 2021

The Ultimate Guide to B2B PR

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

how B2Bs can automate ad creative with artificial intelligence

October 15, 2021

Should B2Bs be Automating Ad Creative?

You may be automating your B2B email marketing and ad targeting, but when it comes to creative, most B2Bs are still doing it the traditional way: with human creators.  And don’t get us wrong: human […]

why you should prioritize b2b branding over brand awareness

October 12, 2021

The Critical Brand Statistic No One’s Paying Attention To

How often do you think potential clients mistake your brand’s marketing for one of your competitors?  5% of the time? 10%?  Well, according to LinkedIn, that number is closer to 50%. So a full half […]

B2B content should prioritize relevance over originality

October 11, 2021

Relevance > Originality. Why You Should Stop Trying to be “New”

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

November 16, 2021

The Future of Public Relations: 12 PR Trends for 2022

What PR trends are in store for the industry in 2022?  After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021, PR pros across all industries have had to adapt, evolve, and pivot to […]

November 10, 2021

4 Ways Your B2B Brand Can Establish a Culture of Permanent Innovation

The most successful B2B brands don’t “innovate”—they are innovative. In this post, we’re going to explore what it means to be an innovative B2B brand and how your brand can become a market leader through […]

November 1, 2021

What Every B2B Marketer Needs to Know About Signaling Theory

“Signaling” is everywhere: in our online behavior, the cars we drive, the groups we align ourselves with, the brands we wear and use.  So what is signaling?  Signaling is a type of behavior used primarily […]

October 21, 2021

Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

October 18, 2021

The Ultimate Guide to B2B PR

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

October 15, 2021

Should B2Bs be Automating Ad Creative?

You may be automating your B2B email marketing and ad targeting, but when it comes to creative, most B2Bs are still doing it the traditional way: with human creators.  And don’t get us wrong: human […]

October 12, 2021

The Critical Brand Statistic No One’s Paying Attention To

How often do you think potential clients mistake your brand’s marketing for one of your competitors?  5% of the time? 10%?  Well, according to LinkedIn, that number is closer to 50%. So a full half […]

October 11, 2021

Relevance > Originality. Why You Should Stop Trying to be “New”

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

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