New VP hire? Let’s put a press release out.
New funding round? Let’s put a press release out!
New product feature that’s really an old feature with a new name? Let’s put a press release out!!!
But here’s the problem: None of these press releases result in any meaningful coverage.
It’s a Snooze. Not News.
So, what makes it newsworthy?
Glad you asked.
We’ve been working in stealth mode to create a new AI platform that helps you objectively and confidently tell your boss, “Sorry, that’s a snooze.” or “Woo-hoo! We have REAL news.”
Introducing Snooze or News, a tool that evaluates the newsworthiness of your release, suggests the best channels for distribution (Tier 1? Trade journals? Podcasts?), and even offers press-release-specific editing services.
How does it work?
Copy/paste your press release into the AI tool and click Rate My Release. In minutes, you’ll find out if your release is newsworthy, where to pitch it, and considerations for improvement.
Why did you create it?
The simple answer: We thought it would be fun and cool.
The long answer: We’re committed to innovation. It’s part of our bread and butter.
When Zen Media was started in 2009, it was one of the only social media marketing agencies in the world. When other agencies were telling B2Bs that social was only relevant to consumers, we proved them wrong.
Today, while many fear-monger about how AI is stealing human jobs—especially marketing jobs—we want to push against that fear and debunk that myth.
We believe that human expertise is irreplaceable—especially in marketing and strategic communications where building relationships and cultivating creativity is the foundation for success.
We also believe that advancements in technology should be celebrated and leveraged.
And we created our first-of-its-kind AI tool to show how human expertise and technological advancement can come together to create something truly groundbreaking.
Who should use it?
If you’re a marketing or PR professional, run your press release through Snooze or News to get pitching ideas and constructive feedback.
If you’re a CEO or company leader, take a look at the release your company just put out—it may help you understand why you’re not getting the results you expected.
If you’re a random bystander unrelated to PR in any way, we’re not sure how you found us, but we’re glad you’re here!