Blog

The Story Behind Our Rebrand: How Did Marketing Zen Become Zen Media?

February 10, 2018

Rebrands are tricky things. They require introspection. Soul-searching. A commitment to facing the best and the worst in ourselves – and then, taking action. That’s what we at Zen Media did this past year, as […]

The Renaissance of Retail

February 1, 2018

96% of Americans do at least part of their shopping online, and 2017 marked the first year that shoppers expected their online holiday spending to exceed their offline purchases. With many traditional shopping malls standing […]

The Zen of Reinvention ✨

January 29, 2018

    We’re proud to announce Marketing Zen’s transformation into Zen Media. Innovation requires soul-searching—We’re always telling our clients how important it is that they remain agile and responsive to the rapidly changing digital ecosystem. […]

Your Tech Checklist: What Brands Need to Succeed with the Connected Consumer

January 24, 2018

The connected consumer is nothing if not radically tech-savvy. They’re visiting review sites before they make a purchase – even if they’re in a brick-and-mortar store. They’re checking in to your restaurant on social media […]

Connected Consumer, Know Thyself

“Navel-gazing.” It’s the surest insult to hurl at a fledgling writer, caught up in the ecstasies of pouring their inner world onto paper. It’s the quickest way to dismiss a generation of college students first […]

The Coming Experience Age

January 20, 2018

The Digital Age is upon us. What was once futuristic and seemingly fantastic predictions of a “wired” society have come to pass. With the exponentially proliferating internet of things, we’ve gone from smartphones to smart […]

From Passive Consumer to Active Co-Creator

January 15, 2018

Unless we’re talking about the world’s best chocolate chip cookie, passively consuming a product just isn’t that satisfying. In a world where customers are treated as mere consumers of a product whose creation they personally […]

Hacking the Black Box of Creativity

January 10, 2018

While it’s become increasingly trendy in marketing, management literature, organizational development, and TED Talks of all stripes to evangelically sing the praises of “creativity” – to espouse the merits of fostering a “creative culture,” to […]

The Marketer’s Guide to Using LinkedIn’s Native Video

December 12, 2017

LinkedIn’s native video is the latest new feature to hit this relatively staid social network, which has a reputation for waiting till a trend has proven itself before jumping into the fray. The platform rolled […]

8 Ways to Make Your Social Media Images Rock

December 5, 2017

Social media without great images is like salad without dressing – in other words, bland. In fact, experts – including our own social team – regularly advise spending 3 to 5 times as much time […]