50 Pro Tips for Boosting Your Reach and Converting More Customers

July 14, 2017

We, digital marketers, set all kinds of goals every day – get more Facebook likes, increase our Instagram followers, achieve a guest post on this or that influencer’s blog. But the big goal – the […]

10 Medium Accounts Every Marketer Should be Following

June 30, 2017

Whether or not your own brand posts on Medium, there’s a lot that this unique social media platform can offer marketers. If you’re not familiar with Medium, it’s a platform for individuals and businesses to […]

How to Take Your User-Generated Content from Good to Great

June 23, 2017

If you’re on the fence about purchasing a new product, whose word are you going to trust more: the brand that’s trying to sell you the product, or a regular person who’s already made that […]

Why You Should Up Your Paid Social Ad Spend This Year

June 15, 2017

Google’s been announcing some major developments in the past few months. In November, they announced that the search engine would be moving toward mobile-first indexing. Then this June, Google’s Senior VP of Ads and Commerce, […]

What Google’s Move toward Mobile-First Indexing Means for Your Digital Marketing Strategy

June 8, 2017

In November of 2016, Google announced that it was moving toward a “mobile-first” system of indexing, after using what could be called “desktop-first” indexing for its full history. It’s a huge shift – but it’s […]

Want Killer Marketing Videos? 5 Keys To Writing Scripts

June 2, 2017

There’s probably nothing as sleep-inducing as a boring video. Just think back on all those clunky, dry-as-dust videos you had to suffer through in school. And how about those painful orientation and training videos you […]

Social Media Must-Haves: Proactive and Reactive Social Strategies

May 31, 2017

If you’re just starting out with your social media marketing, you’re probably spending a lot of time planning out your social media calendar, posting images of your products, and finding other influencers in your industry […]

5 Reasons Huge Brands are Turning to Micro-Influencers – with Massive Results

May 25, 2017

Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]

9 Harsh Truths About Your Social Media Marketing – and What to Do About Them

May 19, 2017

Social media marketing has too often been portrayed as the silver bullet for the challenges brands regularly face. Need to improve your customer retention? Post more on social media! Need to expand your customer base? […]

5 Essential Components of a Top-Notch Digital Marketing Strategy

May 9, 2017

Crafting a digital marketing strategy is a complex, ever-evolving undertaking. There are so many different elements that you can include: paid social ads, giveaways, influencer posts, Twitter campaigns, Instagram takeovers…the list goes on. So with […]

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