February 22, 2017
Everyone makes mistakes. You type “Helo” instead of “Hello” in one of your email newsletters. You forget to create a custom URL for one of your blog posts. You mistype an email subject line. These […]
February 17, 2017
[bctt tweet=”Literary genius is not a prerequisite for making your B2C blog posts shine.” username=”marketingzen”] [bctt tweet=”Calls to action can include “imagine,” “consider,” and “follow through,” in addition to “sign up here” or “Purchase X.”” […]
February 16, 2017
Any teacher can tell you that kids learn better when they get to participate in their learning. Whether it’s as simple as pouring vinegar onto baking soda to watch a chemical reaction, or as complicated […]
February 7, 2017
Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But […]
February 2, 2017
The social media world is huge, with networks boasting hundreds of millions (even billions!) of active monthly users. Each site has its own style and rules, which can make it difficult for brands to get […]
January 31, 2017
Whether it’s getting your audience to purchase your product or subscribe to your YouTube channel, creating content that converts can be a challenge. What seems like a clear and crisp blog post or newsletter might […]
January 25, 2017
To paraphrase Ferris Bueller, the world of social media moves pretty fast. If you don’t seize the opportunity as soon as it knocks – or in this case, tweets – you could miss it entirely. […]
The internet has touched nearly every part of our day-to-day lives – and that, as B2B marketers know all too well, includes the purchasing process. Gone are the days when a company had to learn […]
Medium, the popular blogging platform that made long-form content cool, poses something of a conundrum for many digital marketers. On the one hand, publishing on Medium is an excellent way to boost your reach and […]
In the world of social media, Snapchat marketing may not garner as much attention as Facebook and Twitter. But with over 10 million video views per day, the importance of this unique sharing app to […]
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