A change in leadership can be either an opportunity or an obstacle, depending on how you and your B2B PR team approach it.  If it’s approached as an opportunity, the leadership change can offer a […]

B2B PR can be used to achieve a huge variety of goals, from increasing B2B sales, to expanding your audience, to making a new product launch successful.  But before companies can start setting goals like […]

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

Pitching media is more art than science.  But for many B2B tech brands that don’t have a dedicated PR team or work with a PR agency, spending precious time and resources learning the art of […]

Your personal brand has nothing to do with how many followers you have, how high your engagement is, or how many times you post on social per day.  To put it simply: your personal brand […]

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]