July 14, 2017
We, digital marketers, set all kinds of goals every day – get more Facebook likes, increase our Instagram followers, achieve a guest post on this or that influencer’s blog. But the big goal – the […]
June 30, 2017
Whether or not your own brand posts on Medium, there’s a lot that this unique social media platform can offer marketers. If you’re not familiar with Medium, it’s a platform for individuals and businesses to […]
June 23, 2017
If you’re on the fence about purchasing a new product, whose word are you going to trust more: the brand that’s trying to sell you the product, or a regular person who’s already made that […]
June 15, 2017
Google’s been announcing some major developments in the past few months. In November, they announced that the search engine would be moving toward mobile-first indexing. Then this June, Google’s Senior VP of Ads and Commerce, […]
June 8, 2017
In November of 2016, Google announced that it was moving toward a “mobile-first” system of indexing, after using what could be called “desktop-first” indexing for its full history. It’s a huge shift – but it’s […]
June 2, 2017
There’s probably nothing as sleep-inducing as a boring video. Just think back on all those clunky, dry-as-dust videos you had to suffer through in school. And how about those painful orientation and training videos you […]
May 31, 2017
If you’re just starting out with your social media marketing, you’re probably spending a lot of time planning out your social media calendar, posting images of your products, and finding other influencers in your industry […]
May 25, 2017
Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]
May 19, 2017
Social media marketing has too often been portrayed as the silver bullet for the challenges brands regularly face. Need to improve your customer retention? Post more on social media! Need to expand your customer base? […]
May 9, 2017
Crafting a digital marketing strategy is a complex, ever-evolving undertaking. There are so many different elements that you can include: paid social ads, giveaways, influencer posts, Twitter campaigns, Instagram takeovers…the list goes on. So with […]
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