November 12, 2018
The internet is a treasure-trove to be mined, albeit mindfully. Approximately nine out of ten American adults utilize the internet, and twenty-six percent claim to be online “almost constantly.”
October 29, 2018
There’s nothing better than landing a new account or attracting a new customer. It’s why we hustle, and it’s the lifeblood of our businesses. Or is it? Sometimes we get so preoccupied with looking for […]
October 11, 2018
Using social media as a central (and sometimes exclusive) marketing strategy was once the leading edge of the advertising game. Social was the newest bright shiny object of advertising allure, and brands who placed their […]
August 10, 2018
It’s nice to be liked. Being liked is important for your business. Apple comes to mind immediately as a company that presented itself as friendly and approachable, rising to the top of an industry that […]
August 3, 2018
Traditional marketing approaches have tended to treat consumers as passive recipients of messages, but today’s connected consumer has come to expect two-way interaction. That being the case, many companies are turning to live, one-on-one experiences […]
July 27, 2018
The majority of search engine users are inclined to click on one of the top five items appearing on the search engine results page. That’s a sobering thought. You can be the best at what […]
July 20, 2018
Internet marketing, and especially social media marketing, understandably has given marketers a deep and abiding interest in finding and exploiting the right tools, tactics, and techniques for a technological and social environment that is constantly […]
July 14, 2018
We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to search more efficiently for each […]
July 5, 2018
The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]
June 27, 2018
Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]
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