b2b pr

June 4, 2021

5 Ways to Effectively Communicate Change in Leadership Through B2B PR

A change in leadership can be either an opportunity or an obstacle, depending on how you and your B2B PR team approach it.  If it’s approached as an opportunity, the leadership change can offer a […]

B2B PR

June 2, 2021

The Best Ways to Use B2B PR to Support Your Branding

B2B PR can be used to achieve a huge variety of goals, from increasing B2B sales, to expanding your audience, to making a new product launch successful.  But before companies can start setting goals like […]

b2b pr professional thinking how to get press

May 29, 2021

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

b2b influencer in airport

May 27, 2021

Influencer (Creator) Marketing for B2B: A Guide for Those Just Getting Started

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

woman pitching B2B media on phone

May 24, 2021

6 Common Mistakes B2B Brands Make When Pitching Media

Pitching media is more art than science.  But for many B2B tech brands that don’t have a dedicated PR team or work with a PR agency, spending precious time and resources learning the art of […]

illustration of influencers and content marketers

May 22, 2021

QUIZ! Are You a Creator, Curator, or Connector?

Your personal brand has nothing to do with how many followers you have, how high your engagement is, or how many times you post on social per day.  To put it simply: your personal brand […]

B2B digital marketing

May 19, 2021

Top 20 B2B Digital Marketing Tips for a Successful Product Launch

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]

people working in office to discuss product launch

May 19, 2021

Top 20 B2B Digital Marketing Tips for a Successful Product Launch

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]

June 4, 2021

5 Ways to Effectively Communicate Change in Leadership Through B2B PR

A change in leadership can be either an opportunity or an obstacle, depending on how you and your B2B PR team approach it.  If it’s approached as an opportunity, the leadership change can offer a […]

June 2, 2021

The Best Ways to Use B2B PR to Support Your Branding

B2B PR can be used to achieve a huge variety of goals, from increasing B2B sales, to expanding your audience, to making a new product launch successful.  But before companies can start setting goals like […]

May 29, 2021

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

May 27, 2021

Influencer (Creator) Marketing for B2B: A Guide for Those Just Getting Started

B2B influencer marketing, as well as the similar but different phenomenon, B2B creator marketing, is in a much earlier stage of development than B2C influencer marketing.  There are many reasons for this, from B2B’s longer, […]

May 24, 2021

6 Common Mistakes B2B Brands Make When Pitching Media

Pitching media is more art than science.  But for many B2B tech brands that don’t have a dedicated PR team or work with a PR agency, spending precious time and resources learning the art of […]

May 22, 2021

QUIZ! Are You a Creator, Curator, or Connector?

Your personal brand has nothing to do with how many followers you have, how high your engagement is, or how many times you post on social per day.  To put it simply: your personal brand […]

May 19, 2021

Top 20 B2B Digital Marketing Tips for a Successful Product Launch

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]

May 19, 2021

Top 20 B2B Digital Marketing Tips for a Successful Product Launch

New product launches are critical drivers of sales and lead generation for B2B companies, not to mention huge opportunities to increase awareness and brand recognition. So when you’ve got a B2B product launch coming up, […]

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