October 22, 2019
B2C content marketing: the term encompasses so many different formats, strategies, tools, and delivery methods that it’s easy to just bury your head in the sand and stick to nothing but churning out blog posts. […]
October 4, 2019
When we were approached by the forward-thinking brand Nouveau Eyewear to market a new line of designer frames, we knew we’d need to create a campaign that embodied those words—a campaign that suited the rebel spirit of True Religion, Nouveau’s brand partner.
September 26, 2019
When you think of PR, maybe you think of: Press releases sent out on PR Newswire…
September 6, 2019
At the recent Chase for Business National Conference in Columbus, Ohio, Zen Media’s own Francisco Martinez, VP of Social Media and Influencer Marketing, was honored to be included on the speaking roster with digital marketing […]
September 4, 2019
Whether you’re just beginning to explore experiential marketing, or you’ve already done a few experiential campaigns, there are certain truths—and myths—that nobody explains to you. Until now, at least! Experiential marketing can be a challenging […]
August 12, 2019
If there’s one question that Zen’s founder and CEO, Shama Hyder, gets asked over and over, it’s this one: “How do I get my first job in marketing?” (In fact, she gets asked so often […]
August 5, 2019
Savvy brands know that consumers can no longer be “sold to.” The seller-buyer relationship has evolved from what once a simple transactional exchange to a complex purchase journey beset with twists and turns, hidden gaps, […]
July 26, 2019
With the average consumer coming into contact with more than 1,500 marketing messages every day, it’s not enough to run a Facebook ad and hope potential customers see it. If you want to become a […]
July 10, 2019
Since being redesigned and relaunched in 2018, LinkedIn Pages have become one of the most effective elements of the social media platform. As of 2019, there are 34 million Pages, which are like profile pages […]
May 23, 2019
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