B2B demand generation is an integrated marketing communications strategy that aims to drive awareness of and interest in a brand’s products and services.
Good marketers stay informed about industry trends, know how to adapt to industry changes, and can develop innovative strategies. Here’s Zen Media’s list of 17 tips for marketing leaders who want to level up.
How do you know which social media marketing tools are the best? We’re glad you asked! Here’s our roundup of the 14 most valuable tools for B2B companies.
There has been a lot of news in the social media marketing space this year. Let's jump into the top social media marketing trends and topics for B2B marketers in 2023.
Most B2Bs chase tier-one press hits. But the truth is that this strategy is flawed. Long-tail marketing and PR will yield consistent wins across channels. Here’s what we mean.
