Recently, our CEO and founder Shama Hyder spoke at SXSW Interactive.  Her topic? Lies that marketers believe.  What lies are you falling for?  Let’s dig in!  Attention is everything. We’re taught early on that attention […]

We are consuming media 24/7.  Whether it’s on our television, our social media, in our email, or in a physical newspaper—we are all acutely aware of the top news stories.  While knowledge is power, staying […]

Bringing a product to market is a high-stakes, often high-stress, endeavor that requires its own specific marketing strategy.  While the campaign itself might not kick off until a week before you launch, especially if you’re […]

The Great Resignation has left countless companies scrambling to fill full-time marketing positions. From CMOs to junior marketers, vacancies abound—and this looks as though it will carry through 2022.  These developments have left many companies […]

It’s the cornerstone of your business—your “first impression” in a sense. It’s what will seal the deal for prospects that are in the learning and research phase, and if crafted correctly, it will keep existing […]

Over the last few months, LinkedIn’s been gradually rolling out their newsletter feature. At this point, pretty much any business or individual (provided your account is set to Creator Mode) can use it. The question […]

Last week, our CEO Shama Hyder traveled to Austin, Texas, to speak at South By Southwest.  Locals call it “South By” (according to our Editorial Director and Austin resident, Megan Noorman), and everyone else calls […]

As the seasons change, so do relationships. And while spring is often called the season of love—it’s in full bloom, isn’t it?—we’re about building relationships 24/7/365.   Okay, maybe not those types of relationships. Let’s talk […]