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Dec 20, 2022
Paid Ads

How Brands Are Using Self-Serve Ad Platforms to Adapt to Data Developments

Brands have relied on third-party data to inform marketing strategies and marketing tactics, including targeting in self-serve advertising. But with the developments in data and privacy standards, some brands are turning this tricky challenge into a business opportunity.

Dec 20, 2022
Misc

9 B2B LinkedIn Lead Generation Strategies and Tips for 2023

As for the best B2B platform, LinkedIn continues to be a top contender for B2B marketers to communicate with their audiences. So how can B2B marketers plan a successful lead generation campaign on LinkedIn in 2023? Read on.

Dec 16, 2022
Social Media Marketing

6 Reasons Why Social Media Marketing Matters for B2B

Dec 15, 2022
Public Relations

How to Monetize Your Media Coverage

You’ve got the press hit, but the journey is just beginning; now is the time to share your success and spread the news. Try these PR tactics to promote your media coverage and amplify your brand’s reach after every PR hit.

Dec 15, 2022
Digital Marketing

B2B Marketing Trends 2023: What to Try in Q1 and Beyond

We’ve covered many B2B marketing trends over the last few months—from TikTok strategies to B2B marketing events in a post-cover world—but we’ve compiled the trends that we think will stick in 2023 to help you kick off Q1 on the right foot.

Dec 15, 2022
Paid Ads

Leaving Twitter? Here’s How to Use Your Twitter Ad Dollars

What does Musk buying Twitter actually mean for your business? While you’re deliberating on whether to pull your ad spend or stop organic activity on the platform altogether, consider these tips and options for where you may shift your efforts off of Twitter.

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