In 2019, video content made up 80% of web traffic across the globe. Forbes found that 90% of customers claim video content helps them make buying decisions, and 64% of customers say that seeing a […]

Here’s the truth: there is no such thing as a boring brand. Really.  But, we’ll be honest, there are dull and ineffective marketing strategies that can drag down a brand in ways that make it […]

Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why marketing often gets considered last.  But regardless of how innovative […]

A PR crisis can happen to any business. It’s prudent to assume that eventually, your company will face a situation that requires special attention.  Being prepared is always the best defense. Here are the 10 […]

A micro influencer is as real as it gets. With a relatively small following, micro-influencers are able to engage with their fans in real time. There is no social media manager or middle man at play here. Let’s take a look at five tech brands that have successfully partnered with micro-influencers.

The CMO is a chief factor in any startup’s success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing […]

Today’s buyer is highly discerning, and we all know that website visits don’t always end in purchases. 97% of people visiting a site for the first time will leave without buying anything. This is where retargeting comes in.

Technology and marketing are more intertwined than ever before. CRM software, social media, and device-level data usage have transformed the ways we engage with brands. As a result, the role of the CMO is rapidly […]