Public relations is a tried and true way to grow brand awareness and expand your business’s reach. Encompassing a company’s communication with partners, journalists, philanthropists, and anyone really.  Digital PR might seem like an add-on—something […]

In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and […]

Despite the massive changes and disruptions that marketing has seen over the past 50 years or so, some wisdom is just as relevant today as it was back then.  Here are 26 quotes that will […]

Email marketing remains one of the most effective ways to convert prospects into customers and customers into loyal brand enthusiasts. A recent study found that every dollar spent on email marketing yields an average return […]

Your mobile game is taking off. The graphics are remarkable and players are responding enthusiastically. But how can you methodically track just how well you’re really doing, and what are the most effective ways to […]

Today’s consumer, empowered with more information and choices than ever before, expects more from their brands than just clever ad copy and solid branding.  With an abundance of choices and information, consumers are fastidious when […]

Marketing is a bit of a paradox: it’s more effective when it’s invisible.  Consumers are resistant when it’s obvious they are being marketed to. Because of this, it’s vital your content marketing is free from […]

The press release is alive and well. A recent study found that 44% of journalists deem press releases “the most trustworthy source of brand-related information.”  But, here’s the caveat with press releases: you can’t just […]