Blog

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

July 9, 2015

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

July 1, 2015

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Zen Media is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

6 Industries That Can Skyrocket Conversions Through Pinterest Advertising

June 25, 2015

It’s hard to believe that Pinterest is already 5 years young. Yes, young. The highly visual social media platform has made many exciting announcements for businesses over the past few months and has released some impressive numbers as a friendly reminder of how the platform continues to gain popularity year over year. Among these announcements are a few exciting advertising initiatives like promoted pins and buyable pins.

Using Contests and Sweepstakes to Increase Social Media Engagement: 8 Ways to Prepare an Awesome Campaign

June 19, 2015

Working in Digital PR and Marketing, we’re constantly looking for ways to engage our audience and connect with our customers. We do this by combining great content with the efforts of our social media and […]

5 Ways to Choose a Keynote Speaker that Delivers Value to Your Audience

June 16, 2015

Putting together a successful event involves a lot of prep work. You have to deal with finding an appropriate venue that will be comfortable for your audience, a time of year that is convenient for […]

How to Brainstorm Content: 6 Tips to Catalyze Ideas

June 8, 2015

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that, if you are writing for the same client consistently, you’re […]

Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

June 5, 2015

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can they start? A good point of focus to start at […]

4 Essential Last-Minute Online Marketing Tips For Father’s Day

June 4, 2015

Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery tea parties planned months in advance, the sentimental gifts for […]

Paid Design Internship

Description Is design your life? Do you take the time each day to appreciate or scrutinize how things look? Do you look at a website and the first thing you do is judge and say […]