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6 Proven Strategies for Increasing ROI on Your B2B Digital Marketing Strategy

January 25, 2017

The internet has touched nearly every part of our day-to-day lives – and that, as B2B marketers know all too well, includes the purchasing process. Gone are the days when a company had to learn […]

6 Ways to Decide Whether Medium is Right for Your Brand

Medium, the popular blogging platform that made long-form content cool, poses something of a conundrum for many digital marketers. On the one hand, publishing on Medium is an excellent way to boost your reach and […]

7 Snapchat Marketing Tips That Won’t Disappear After 10 Seconds

In the world of social media, Snapchat marketing may not garner as much attention as Facebook and Twitter. But with over 10 million video views per day, the importance of this unique sharing app to […]

5 Tips for Writing Enthralling Long-Form Content

When blogging first made the jump from a way to share your personal thoughts with an anonymous, internet audience to a bona fide digital marketing tool, the overriding strategy was: shorter is better. Since then, […]

Data-Driven Marketing Is Vital for 2017: How To Make It Your Strategy

The idea behind customer data-driven marketing isn’t complicated. You collect customer data and then use it to guide your marketing efforts in a more effective direction. While the idea is simple, the actual practice is […]

15 Foolproof Ideas for B2B Blog Posts

B2B blogs can be a challenge for even the most experienced content marketer. There’s the issue of tone, for example. You have to maintain one that’s professional, yet still readable and friendly. That can be […]

12 Must-Have Social Media Skills for Every Digital Marketer

December 21, 2016

Every digital marketer knows how to post a Facebook update, filter an Instagram photo, and tweet an image. Most digital marketers know how to use a platform’s analytics to gauge the success of their content. […]

11 Hot Headline Tricks You Can Steal from the Pros

December 7, 2016

The single most important part of your blog post, article, or white paper is the headline. It’s what sells the entire piece and entices the reader to click over and read it. Or download it. […]

16 Tips to Help You CRUSH It on Pinterest Before Your Competitor Does

December 1, 2016

Unless you’ve been living under a rock, you’ve doubtless heard about Pinterest. The image-rich social media site is booming, with over 54 million new pins each day. The sales impact is staggering – 93 percent […]

3 Reasons Why Video is Vital to Your Marketing Strategy

November 23, 2016

Humans are emotional, story-driven individuals that love to be emotionally stimulated. Laughter, excitement, and curiosity are all evoked from movies, commercials, short films, and even the tried-and-true cat video. It’s clear to see we all […]