The CMO is a chief factor in any startup’s success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing […]

Today’s buyer is highly discerning, and we all know that website visits don’t always end in purchases. 97% of people visiting a site for the first time will leave without buying anything. This is where retargeting comes in.

Technology and marketing are more intertwined than ever before. CRM software, social media, and device-level data usage have transformed the ways we engage with brands. As a result, the role of the CMO is rapidly […]

It’s not uncommon for today’s chief marketing officer to be involved in public relations, communication, content strategy, product design, sales, market research, tech development, and more.  While this level of involvement makes for an exciting […]

For decades, becoming a CMO was the pinnacle of any marketer’s career journey. The opportunity to be at the helm of a company’s messaging, content, and community management used to be the thing to strive […]

Startups can’t settle for anything less than massive growth. Without fast, revenue-generating results, startups risk their funding drying up as investors seek big returns on their money and are now much more cautious about mistakenly […]

The market research firm Nielsen found that 80% of retail product launches fail to reach a sustainable number of sales in their first year. Yet every enterprise believes its new product or service is so […]

Successfully marketing your brand or business online requires an understanding of the full impact of social media on the bottom line.  This is especially true when your brand is experiencing a moment: a crisis, like […]