Heard the phrase “content is king”? It gets tossed around often and may come off as just another marketing soundbite. But the truth of the matter is content is a valuable resource for brands.  Content […]

Uncovering your target market is a concept all marketers should understand.  But it’s a complicated matter especially as it pertains to Generation Z versus Millennials. The two youngest generations (except for the little babies in […]

What new developments are on the horizon for digital marketing in 2022?  In this post, we’ll outline 8 digital marketing trends that B2B marketers need to be on the lookout for this coming year. From […]

Content marketing is something we’re all familiar with even if we don’t recognize it as such. It’s a way of marketing that uses informative, relevant, and consistent content to attract and retain an audience and […]

A well-planned PR campaign can have a major impact on a brand and the public. Truly stand-out best PR campaigns, like ConAgra’s Feeding Children Better, can transform a brand long-term, creating lasting results.  In this […]

The global COVID-19 pandemic has completely reshaped retail. With 25,000 stores expected to close in the US by 2021, online shopping is continuing to surge. And while retail has undergone a vast model alteration in […]

Some PR campaigns generate such strong reactions and momentum that they spread like wildfire.  While it’s hard to predict exactly what will go viral, one can gain a solid position for marketing success by being […]

On August 5th, 2020, Instagram announced they released “a new way to create and discover short, entertaining videos”: Instagram Reels.  With a designated Feed on the Explore page, these 15-second videos “offer anyone the chance […]