Blog

To Rebrand or Not to Rebrand: A Guide for Businesses at a Turning Point

February 28, 2017

[bctt tweet=”Rebranding shouldn’t be gimmicky, but you don’t have to reinvent the wheel.” username=”marketingzen”] [bctt tweet=”Rebranding can’t be all about the bottom line.” username=”marketingzen”] Even rock stars have a difficult time rebranding. When – in […]

7 Digital Marketing Mistakes That Can Kill Your Brand

February 22, 2017

Everyone makes mistakes. You type “Helo” instead of “Hello” in one of your email newsletters. You forget to create a custom URL for one of your blog posts. You mistype an email subject line. These […]

15 Writing Tips to Make Your B2C Blog Posts Shine

February 17, 2017

[bctt tweet=”Literary genius is not a prerequisite for making your B2C blog posts shine.” username=”marketingzen”] [bctt tweet=”Calls to action can include “imagine,” “consider,” and “follow through,” in addition to “sign up here” or “Purchase X.”” […]

6 Ways to Make Experiential Marketing Work for Your Brand

February 16, 2017

Any teacher can tell you that kids learn better when they get to participate in their learning. Whether it’s as simple as pouring vinegar onto baking soda to watch a chemical reaction, or as complicated […]

7 Ways to Update Your Digital Marketing Strategy Right Now

February 7, 2017

Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But […]

Social Media Marketing by the Numbers

February 2, 2017

The social media world is huge, with networks boasting hundreds of millions (even billions!) of active monthly users. Each site has its own style and rules, which can make it difficult for brands to get […]

6 Tips for Creating Content That Converts

January 31, 2017

Whether it’s getting your audience to purchase your product or subscribe to your YouTube channel, creating content that converts can be a challenge. What seems like a clear and crisp blog post or newsletter might […]

How We Earned Dippin’ Dots More Coverage Than a Super Bowl Ad…Without Spending a Dime on Paid Advertising

January 25, 2017

To paraphrase Ferris Bueller, the world of social media moves pretty fast. If you don’t seize the opportunity as soon as it knocks – or in this case, tweets – you could miss it entirely. […]

6 Proven Strategies for Increasing ROI on Your B2B Digital Marketing Strategy

The internet has touched nearly every part of our day-to-day lives – and that, as B2B marketers know all too well, includes the purchasing process. Gone are the days when a company had to learn […]

6 Ways to Decide Whether Medium is Right for Your Brand

Medium, the popular blogging platform that made long-form content cool, poses something of a conundrum for many digital marketers. On the one hand, publishing on Medium is an excellent way to boost your reach and […]