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Finding Your Perfect Influencer

June 23, 2018

On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]

Tragedy and Tact — Three Cardinal Rules for Brands Dealing with Disaster and Heartbreak in the Digital Age

June 14, 2018

It’s nearly impossible to remember, for most of us, how we presented ourselves and related to each other before social media became ubiquitous. In fact, it’s not at all unusual for people who are disgruntled […]

The Zen of Time Management

May 15, 2018

The Zen of: Time Management The one thing I always say about my work at Zen, whether I’m trading life stories with an Uber driver or schmoozing at a networking event, is that there’s never […]

How Do You Measure Experiential Marketing ROI?

May 9, 2018

Certain elements of experiential marketing almost always make a lot of sense to brands—even if they’re only just beginning to employ experiential strategies. Customers want to feel a real connection with a brand—live activations allow […]

Why Your Biggest Marketing Wins Will Come from Experiential Marketing

April 21, 2018

Marketing in the age of the connected consumer requires some serious rethinking of traditional digital marketing tactics. How do you get someone’s attention with a Facebook ad, when they’re seeing hundreds of similar ads in […]

Applying the Anti-Agency Mindset to Your Marketing Department

April 19, 2018

In the last few years, we at Zen have noticed a new phenomenon in the marketing world – the emergence of the anti-agency. We coined the term to encapsulate the evolving needs of businesses and […]

Zen and the Art of Hustling

March 30, 2018

The Zen of Hustling Our founder and CEO likes to remind us that success does not equal character. It’s easy to forget this in the marketplace, where those who achieve great things seem to gain […]

Why Digital Market Research Matters

March 24, 2018

Why Should I Be Starting Every Campaign With Digital Market Research? Getting To Know Who Your Brand Is (And Who You Should Be) Talking To Online Who are you talking to on the Internet, when […]

What Is UX Research (And How Can It Save You From Your Own Website)?

March 23, 2018

If you have a company that has employees, chances are you’ve given them some form of training. If they are customer-facing employees, then I’m sure you have tirelessly gone over what they can do to […]

Is Your Brand’s SEO Strategy Ready For ‘Voice Search?’

March 22, 2018

Search Engine Optimization (SEO) best practices are evolving again. Voice search is changing the game, owning half of all searches by 2020. Is your brand ready? “Hey Siri, how does voice search affect my SEO […]

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