14 KPIs Every Gaming CMO Should be Tracking

October 7, 2020

Your mobile game is taking off. The graphics are remarkable and players are responding enthusiastically. But how can you methodically track just how well you’re really doing, and what are the most effective ways to […]

How to Create a Content Marketing Strategy That Wins Market Share

October 6, 2020

Today’s consumer, empowered with more information and choices than ever before, expects more from their brands than just clever ad copy and solid branding.  With an abundance of choices and information, consumers are fastidious when […]

8 Steps to Transform Your Website Visitors Into Brand Ambassadors

October 5, 2020

Marketing is a bit of a paradox: it’s more effective when it’s invisible.  Consumers are resistant when it’s obvious they are being marketed to. Because of this, it’s vital your content marketing is free from […]

Maximizing Press Release Exposure

September 29, 2020

The press release is alive and well. A recent study found that 44% of journalists deem press releases “the most trustworthy source of brand-related information.”  But, here’s the caveat with press releases: you can’t just […]

12 Ways to Generate Massive Views With Your Video Marketing Platform

September 25, 2020

In 2019, video content made up 80% of web traffic across the globe. Forbes found that 90% of customers claim video content helps them make buying decisions, and 64% of customers say that seeing a […]

10 Marketing Tips for “Boring” Brands

September 23, 2020

Here’s the truth: there is no such thing as a boring brand. Really.  But, we’ll be honest, there are dull and ineffective marketing strategies that can drag down a brand in ways that make it […]

18 Strategies to Boost your Product Launch Marketing Strategy

September 21, 2020

Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why marketing often gets considered last.  But regardless of how innovative […]

10 Ways to Handle a PR Crisis

September 18, 2020

A PR crisis can happen to any business. It’s prudent to assume that eventually, your company will face a situation that requires special attention.  Being prepared is always the best defense. Here are the 10 […]

Micro-Influencer Marketing: 4 Tech Brands With Successful Partnerships

September 16, 2020

A micro influencer is as real as it gets. With a relatively small following, micro-influencers are able to engage with their fans in real time. There is no social media manager or middle man at play here. Let’s take a look at five tech brands that have successfully partnered with micro-influencers.

10 KPIs Every Startup CMO Should Be Tracking

September 14, 2020

The CMO is a chief factor in any startup’s success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing […]


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