First Day as a CMO? Here’s What You Need to Know

September 11, 2020

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice and make their unique story known to the world. So…where, […]

21 Proven Ways to Retarget Your Ideal Customers

September 9, 2020

Today’s buyer is highly discerning, and we all know that website visits don’t always end in purchases. 97% of people visiting a site for the first time will leave without buying anything. This is where retargeting comes in.

8 Ways CMOs Can Improve Their Tech Skills

September 4, 2020

Technology and marketing are more intertwined than ever before. CRM software, social media, and device-level data usage have transformed the ways we engage with brands. As a result, the role of the CMO is rapidly […]

CMO Stress: 6 CMO Problems No One Wants to Talk About

September 2, 2020

It’s not uncommon for today’s chief marketing officer to be involved in public relations, communication, content strategy, product design, sales, market research, tech development, and more.  While this level of involvement makes for an exciting […]

The Fading Role of the CMO: What Marketing Leaders Should Do Now

August 31, 2020

For decades, becoming a CMO was the pinnacle of any marketer’s career journey. The opportunity to be at the helm of a company’s messaging, content, and community management used to be the thing to strive […]

How Tech Startups Can Use Video Marketing to Catapult Their Brand

August 19, 2020

Startups can’t settle for anything less than massive growth. Without fast, revenue-generating results, startups risk their funding drying up as investors seek big returns on their money and are now much more cautious about mistakenly […]

7 Reasons Your Product Launch Was a Bust – And How to Fix It

August 14, 2020

The market research firm Nielsen found that 80% of retail product launches fail to reach a sustainable number of sales in their first year. Yet every enterprise believes its new product or service is so […]

51 Ways to Measure and Analyze Social Media ROI

August 11, 2020

Successfully marketing your brand or business online requires an understanding of the full impact of social media on the bottom line.  This is especially true when your brand is experiencing a moment: a crisis, like […]

7 Ways that Boutique Hotels Can Market Themselves in the Age of Coronavirus

August 7, 2020

Of all the industries that have been impacted by the COVID-19 pandemic, perhaps no one is feeling the pinch more than the travel and tourism industry.  Events are cancelled, flights are grounded, and international borders […]

The Tech Startup’s Guide to Product Launch Marketing

August 6, 2020

The work that goes into the successful launch of a new product can be daunting, to say the least. It’s a seemingly never-ending process of research, development, testing, manufacturing, distribution preparation, and much more. And […]


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