Zen Media's VP of SEO and PPC, Idan Shnall

February 3, 2022

From A to Zen: Get to know Zen’s VP of SEO and PPC, Idan Shnall

From the I.T. help desk to a passion for paid ads and research It’s a tale as old as time: A young man starts his career trajectory in I.T., then decides he wants to go […]

why your pr campaign needs social media

February 2, 2022

Why Every PR Campaign Needs Social Media

Public relations in 2022 requires a multi-pronged approach—one that encompasses not just outreach but also ongoing amplification via (you guessed it) social media.  In this post, we’ll walk you through this critical (but often overlooked) […]

tips to grow your linkedin community

February 1, 2022

6 Tips to Grow Your LinkedIn Community

It’s common knowledge at this point: promoting your business online is an effective way to increase brand visibility and generate leads. Sharing thought leadership content; insightful commentary on news stories, industry issues, or current events; […]

Digital marketing for finance brands

January 31, 2022

A Guide to Digital Marketing for Finance Brands

As much as trust matters for all brands—more than almost any other factor across the board—for finance brands, trust is everything.  Consider one of the best-known stock trading apps, Robinhood. When the app launched, it […]

customer acquisition for b2b

January 28, 2022

Acquisition or Retention? The Results Are In: B2B Marketers Need to Focus On New

Conventional wisdom says that customer retention is the most important element for B2B growth. And that’s how many B2Bs organize their marketing efforts—lots of work goes into loyalty and retention, with acquisition campaigns often getting […]

editorial director of Zen Media, Megan Noorman

January 27, 2022

From A to Zen: Get to know Zen’s Editorial Director, Megan Noorman

From a love of literature to driving success Imagine this: You’re in the second grade. You enter a book report competition through the local newspaper, assuming one of the older students will achieve victory… and […]

revenue per lead for B2B brands

January 26, 2022

Revenue Per Lead Is Hard to Measure, But This Is Why Marketers Say It’s Impor...

Science has proven it time and time again: when given the option, people take the easiest route available.  This easy-route mindset is no different in the world of marketing. Now, don’t hate us for letting […]

what KPIs to focus on besides click-through rates

January 25, 2022

Why Click-Through Rate Doesn’t Matter, and the KPIs Brand Marketers Should Ac...

Here’s a hard truth: as convenient as click-through rate is for marketers to measure, it isn’t actually a reliable indicator of success or failure.  So why has it been held up as such a critical […]

February 3, 2022

From A to Zen: Get to know Zen’s VP of SEO and PPC, Idan Shnall

From the I.T. help desk to a passion for paid ads and research It’s a tale as old as time: A young man starts his career trajectory in I.T., then decides he wants to go […]

February 2, 2022

Why Every PR Campaign Needs Social Media

Public relations in 2022 requires a multi-pronged approach—one that encompasses not just outreach but also ongoing amplification via (you guessed it) social media.  In this post, we’ll walk you through this critical (but often overlooked) […]

February 1, 2022

6 Tips to Grow Your LinkedIn Community

It’s common knowledge at this point: promoting your business online is an effective way to increase brand visibility and generate leads. Sharing thought leadership content; insightful commentary on news stories, industry issues, or current events; […]

January 31, 2022

A Guide to Digital Marketing for Finance Brands

As much as trust matters for all brands—more than almost any other factor across the board—for finance brands, trust is everything.  Consider one of the best-known stock trading apps, Robinhood. When the app launched, it […]

January 28, 2022

Acquisition or Retention? The Results Are In: B2B Marketers Need to Focus On New

Conventional wisdom says that customer retention is the most important element for B2B growth. And that’s how many B2Bs organize their marketing efforts—lots of work goes into loyalty and retention, with acquisition campaigns often getting […]

January 27, 2022

From A to Zen: Get to know Zen’s Editorial Director, Megan Noorman

From a love of literature to driving success Imagine this: You’re in the second grade. You enter a book report competition through the local newspaper, assuming one of the older students will achieve victory… and […]

January 26, 2022

Revenue Per Lead Is Hard to Measure, But This Is Why Marketers Say It’s Impor...

Science has proven it time and time again: when given the option, people take the easiest route available.  This easy-route mindset is no different in the world of marketing. Now, don’t hate us for letting […]

January 25, 2022

Why Click-Through Rate Doesn’t Matter, and the KPIs Brand Marketers Should Ac...

Here’s a hard truth: as convenient as click-through rate is for marketers to measure, it isn’t actually a reliable indicator of success or failure.  So why has it been held up as such a critical […]

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