Zen Media's director of media relations, Oliver Hays

February 17, 2022

From A to Zen: Get to Know Our Director of Media Relations, Oliver Hays

From Sports Fan to PR Enthusiast, His Passion Translates If there were an award for biggest sports fan at Zen Media, it would definitely go to Oliver Hays, our Director of Media Relations. He’s been […]

why Digital Marketing and Digital Selling need to work together

February 16, 2022

Digital Selling Vs. Digital Marketing: Why Most Companies Have it Wrong

When people hear digital marketing, what comes to mind first?  Is it increasing brand visibility across an industry or market?  Probably not.  That’s what people should be thinking about, but many conflate marketing with sales—and, […]

everything you need to know about digital marketing for health brands

February 15, 2022

The Ultimate Guide to Digital Marketing for Health Brands

The healthcare industry has undergone immense changes—and not just because of the COVID-19 pandemic. Think the explosion of interest in mental health, the digitization of medical records, and the launch of countless telehealth companies, just […]

brainstorming content marketing ideas

February 14, 2022

The Ultimate Guide to Content Marketing for B2B

Love it or hate it, content marketing is an absolute must-have for companies in the B2B space.  There are plenty of reasons this is true—content boosts your B2B SEO efforts and helps establish you as […]

B2B Paid Ad

February 11, 2022

The Ultimate Guide to B2B Paid Advertising

It’s easy to fall into the trap of using B2C strategies for your B2B goals. But the truth is, the two are vastly different in a number of ways.  What works for the goose will […]

February 9, 2022

Is Real-Time Marketing Worth the Trouble?

Real-time marketing may get your brand attention in industry publications.  It may even help you win awards—but does it actually win you customers?  That’s the question we’re going to answer in this blog post. Let’s […]

February 8, 2022

Reduce, Reuse, Repurpose, and Recycle Your Content

If you want to extend the reach of your brand or business, you need to create a constant stream of content.  And it can’t just be any old content. You need to produce content that […]

why dark social matters for B2B marketers

February 4, 2022

Dark Social: What It Is, How to Track It, and Why It Matters for B2B

There’s an intense push-and-pull going on in B2B marketing right now.  On the one hand, marketers are being pushed toward measurement and metrics. Analytics have become a part of nearly every marketing conversation—sometimes for better, […]

February 17, 2022

From A to Zen: Get to Know Our Director of Media Relations, Oliver Hays

From Sports Fan to PR Enthusiast, His Passion Translates If there were an award for biggest sports fan at Zen Media, it would definitely go to Oliver Hays, our Director of Media Relations. He’s been […]

February 16, 2022

Digital Selling Vs. Digital Marketing: Why Most Companies Have it Wrong

When people hear digital marketing, what comes to mind first?  Is it increasing brand visibility across an industry or market?  Probably not.  That’s what people should be thinking about, but many conflate marketing with sales—and, […]

February 15, 2022

The Ultimate Guide to Digital Marketing for Health Brands

The healthcare industry has undergone immense changes—and not just because of the COVID-19 pandemic. Think the explosion of interest in mental health, the digitization of medical records, and the launch of countless telehealth companies, just […]

February 14, 2022

The Ultimate Guide to Content Marketing for B2B

Love it or hate it, content marketing is an absolute must-have for companies in the B2B space.  There are plenty of reasons this is true—content boosts your B2B SEO efforts and helps establish you as […]

February 11, 2022

The Ultimate Guide to B2B Paid Advertising

It’s easy to fall into the trap of using B2C strategies for your B2B goals. But the truth is, the two are vastly different in a number of ways.  What works for the goose will […]

February 9, 2022

Is Real-Time Marketing Worth the Trouble?

Real-time marketing may get your brand attention in industry publications.  It may even help you win awards—but does it actually win you customers?  That’s the question we’re going to answer in this blog post. Let’s […]

February 8, 2022

Reduce, Reuse, Repurpose, and Recycle Your Content

If you want to extend the reach of your brand or business, you need to create a constant stream of content.  And it can’t just be any old content. You need to produce content that […]

February 4, 2022

Dark Social: What It Is, How to Track It, and Why It Matters for B2B

There’s an intense push-and-pull going on in B2B marketing right now.  On the one hand, marketers are being pushed toward measurement and metrics. Analytics have become a part of nearly every marketing conversation—sometimes for better, […]

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