From Sports Fan to PR Enthusiast, His Passion Translates If there were an award for biggest sports fan at Zen Media, it would definitely go to Oliver Hays, our Director of Media Relations. He’s been […]

When people hear digital marketing, what comes to mind first?  Is it increasing brand visibility across an industry or market?  Probably not.  That’s what people should be thinking about, but many conflate marketing with sales—and, […]

The healthcare industry has undergone immense changes—and not just because of the COVID-19 pandemic. Think the explosion of interest in mental health, the digitization of medical records, and the launch of countless telehealth companies, just […]

Love it or hate it, content marketing is an absolute must-have for companies in the B2B space.  There are plenty of reasons this is true—content boosts your B2B SEO efforts and helps establish you as […]

It’s easy to fall into the trap of using B2C strategies for your B2B goals. But the truth is, the two are vastly different in a number of ways.  What works for the goose will […]

Real-time marketing may get your brand attention in industry publications.  It may even help you win awards—but does it actually win you customers?  That’s the question we’re going to answer in this blog post. Let’s […]

If you want to extend the reach of your brand or business, you need to create a constant stream of content.  And it can’t just be any old content. You need to produce content that […]

There’s an intense push-and-pull going on in B2B marketing right now.  On the one hand, marketers are being pushed toward measurement and metrics. Analytics have become a part of nearly every marketing conversation—sometimes for better, […]