Zen Holiday Video Campaign for the Navy Exchange Honored with MarCom Gold Award

December 9, 2019

We’re honored to announce that our holiday video We Believe: It’s More Than Just a Toy was awarded a MarCom Gold Award in the Government and Corporate Image categories. MarCom is one of the oldest, […]

Gen Z and Money: Here’s How Banks are Adapting to the Next Generation of Connected Consumers

December 6, 2019

Google already holds your online identity, your passwords, your email, and your shopping preferences. So how would you feel about them handling your money?  Google’s banking (no pun intended) on the fact that you’ll be […]

B2B Experiential Marketing in 2020

December 4, 2019

Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B […]

Here’s What I Wish I’d Known When Growing Zen Media

November 20, 2019

It’s been ten years since I started Zen Media. I was only 22. Can you imagine the lessons I’ve had to learn to successfully scale? I’m grateful for the chance I recently had to share […]

What is the Customer Buying Journey?

November 13, 2019

The customer buying journey, or the path a customer takes from becoming aware of your brand to making a purchase, isn’t what it was 10 years ago. While it’s never been a straight line, today […]

How to Market a Conference: The Ultimate Guide to Making Your Event a Success

November 5, 2019

So you’re hosting a conference. You’ve lined up the speakers, scheduled the food trucks, and reserved the hotel block. The agenda is set, with the time and place laid out for your keynote sessions, panels, […]

How to Use In-Store Behavior to Boost Digital Marketing: Count Customers, Not Clicks

October 23, 2019

E-commerce and traditional retail are merging and overlapping in all kinds of innovative ways these days. From in-store coupons delivered digitally, to location-based ad targeting, to tracking people who browse in-store but buy online, new […]

B2C Content Marketing: A Definitive Guide and Case Studies

October 22, 2019

B2C content marketing: the term encompasses so many different formats, strategies, tools, and delivery methods that it’s easy to just bury your head in the sand and stick to nothing but churning out blog posts. […]

#BeingSeen: How We Successfully Drove Sales of Luxury Brand Eyewear at a Price-Conscious Retail Outlet With a Campaign Celebrating Individuality, Diversity, and Authenticity

October 4, 2019

When we were approached by the forward-thinking brand Nouveau Eyewear to market a new line of designer frames, we knew we’d need to create a campaign that embodied those words—a campaign that suited the rebel spirit of True Religion, Nouveau’s brand partner.

What is Digital PR: A Definitive Guide

September 26, 2019

When you think of PR, maybe you think of: Press releases sent out on PR Newswire…

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