August 12, 2020
Too often, B2B tech companies focus on marketing their product, to the detriment of their marketing their brand. And yet, that’s one of the most important aspects of B2B tech marketing. Customers want to know […]
August 11, 2020
Successfully marketing your brand or business online requires an understanding of the full impact of social media on the bottom line. This is especially true when your brand is experiencing a moment: a crisis, like […]
August 7, 2020
Of all the industries that have been impacted by the COVID-19 pandemic, perhaps no one is feeling the pinch more than the travel and tourism industry. Events are cancelled, flights are grounded, and international borders […]
August 6, 2020
The work that goes into the successful launch of a new product can be daunting, to say the least. It’s a seemingly never-ending process of research, development, testing, manufacturing, distribution preparation, and much more. And […]
August 3, 2020
The concept of virtual reality is nothing new. From the panoramic 360-degree paintings of the nineteenth century to early stereoscopes and viewmasters, the concept of making viewers feel like they’re a part of a manufactured […]
July 29, 2020
CMOs already face multiple challenges that are unique to their position, and with the incredible twists and turns we’ve all been experiencing this year,CMOs have been thrust into a totally new world—one where the old […]
July 28, 2020
AI has disrupted nearly every aspect of business, and marketing is no stranger to it. According to a report from Blueshift that analyzed 3.8 billion marketing interactions, AI-powered marketing campaigns achieve 3x the revenue, relative […]
July 27, 2020
Even before the world locked down as a result of the Covid-19 pandemic, banks and other investors had their eyes on the intriguing FinTech sector. Since the origin of the ATM, technology has been transforming […]
July 24, 2020
The events of 2020 (so far) have left an indelible mark on all aspects of society. No matter your industry or vocation, the effects of COVID-19 on the international economy have made this a challenging […]
July 22, 2020
Digital equity is the assurance that everyone not only has access to the information and technology they need to fully participate in society, but it also entails ensuring that everyone has access to sufficient connection […]
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