May 8, 2020
While remote work has been trending for quite some time now, COVID-19 has accelerated its demand and people everywhere are having to adapt, if only temporarily, to a new working environment. Working from home can […]
May 5, 2020
Marketers are no strangers when it comes to crisis management. At Zen Media, for instance, we have a long track record of helping our clients to not just survive tough times but to thrive through, […]
April 22, 2020
Zoom, a popular video conferencing platform, is currently seeing about 200 million daily users — a skyrocket from the 10 million it was serving each day in December. Video meetings have quickly become an integral […]
We are living in unprecedented times, and as a business owner it’s never been more important to think outside the box. The COVID-19 epidemic is changing the very ecosystem your business operates in, so the […]
April 17, 2020
Today more than ever, an extensive portion of the B2B buyer journey takes place before prospects engage with sales teams. In fact, 60% of the entire process, on average, is self-education: identifying problems, exploring solutions, […]
April 9, 2020
Over the course of the last few months, the ongoing and progressive COVID-19 pandemic has profoundly altered and slowly shut down our world. And the events industry is one sector being significantly impacted by this […]
April 2, 2020
What if you could reach your exact target audience at the right place and time? With geotargeting, you just might be able to. Geotargeting is, essentially, converting location data to marketing strategy. More specifically, this […]
March 30, 2020
A bit of strategic creativity can result in B2B PR magic. Selling to other businesses is usually all about getting to the heart of it: practical value. But that doesn’t mean your PR campaign can’t […]
March 27, 2020
As B2B digital marketers, although we have our own set of data and analytics that we routinely track in order to reach specific goals, we always have that one main purpose that all those smaller […]
March 26, 2020
Today, the B2B sales cycle is longer than ever. The average B2B buyer researches, considers, and moves through the sales funnels of a number of companies during the purchasing process. So, as a lead wanders […]
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