Gen Zs or Millennials? How to Uncover Your Target Audience

December 14, 2020

Uncovering your target market is a concept all marketers should understand.  But it’s a complicated matter especially as it pertains to Generation Z versus Millennials. The two youngest generations (except for the little babies in […]

7 Tricks To Optimize Your Content Marketing

December 11, 2020

Content marketing is something we’re all familiar with even if we don’t recognize it as such. It’s a way of marketing that uses informative, relevant, and consistent content to attract and retain an audience and […]

Best PR Campaigns of the Century: ConAgra’s Feeding Children Better

December 9, 2020

A well-planned PR campaign can have a major impact on a brand and the public. Truly stand-out best PR campaigns, like ConAgra’s Feeding Children Better, can transform a brand long-term, creating lasting results.  In this […]

The ‘New Normal’ in E-Commerce and How We Shop

December 7, 2020

The global COVID-19 pandemic has completely reshaped retail. With 25,000 stores expected to close in the US by 2021, online shopping is continuing to surge. And while retail has undergone a vast model alteration in […]

7 Challenges in Getting a PR Campaign to go Viral

December 4, 2020

Some PR campaigns generate such strong reactions and momentum that they spread like wildfire.  While it’s hard to predict exactly what will go viral, one can gain a solid position for marketing success by being […]

How to Get the Most Out of Instagram Reels?

December 2, 2020

On August 5th, 2020, Instagram announced they released “a new way to create and discover short, entertaining videos”: Instagram Reels.  With a designated Feed on the Explore page, these 15-second videos “offer anyone the chance […]

Building Trust in the B2B Space: An Interview with Stephanie Chavez, Zen Media’s Global Chief Marketing Officer

November 30, 2020

Zen Media’s own Stephanie Chavez, CTSM, and our Global Chief Marketing Officer sat down with our team recently to answer some questions about the importance of building trust and credibility in the B2B market.  Stephanie […]

The New Playbook in the Gig Economy and Sharing Economy Ecosystem

November 25, 2020

Labor-markets are restructuring. Even prior to the COVID outbreak, the global gig economy was predicted to reach $455 billion by 2023.  A recent survey found that an unprecedented 41% of businesses plan to expand their […]

Tech’s New Disruption: Health and Wellness (Bio-Tech and Med-Tech)

November 24, 2020

The global wellness economy is valued at $4.5 trillion dollars according to 2018 data from the Global Wellness Economy Monitor.  From personal care to weight loss, wellness tourism to preventative medicine, the revenue growth is […]

13 Killer Tools to Effectively Manage Your Social Media Marketing

November 20, 2020

As of 2020, 50% of the world is on social media. Needless to say, your brand should be, too.  Social media marketing helps companies achieve a wide variety of business goals. From building a brand […]


Receive all of this for FREE! Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales.

Take 5 with Shama Every Week for the BEST Content in Marketing, Technology, and PR

You are in great company! Over 600,000 business leaders around the world get our content. You will automatically receive our most popular content and access to exclusive material before anyone else!

    PR And Marketing

    See what they say