editorial director of Zen Media, Megan Noorman

January 27, 2022

From A to Zen: Get to know Zen’s Editorial Director, Megan Noorman

From a love of literature to driving success Imagine this: You’re in the second grade. You enter a book report competition through the local newspaper, assuming one of the older students will achieve victory… and […]

revenue per lead for B2B brands

January 26, 2022

Revenue Per Lead Is Hard to Measure, But This Is Why Marketers Say It’s Impor...

Science has proven it time and time again: when given the option, people take the easiest route available.  This easy-route mindset is no different in the world of marketing. Now, don’t hate us for letting […]

what KPIs to focus on besides click-through rates

January 25, 2022

Why Click-Through Rate Doesn’t Matter, and the KPIs Brand Marketers Should Ac...

Here’s a hard truth: as convenient as click-through rate is for marketers to measure, it isn’t actually a reliable indicator of success or failure.  So why has it been held up as such a critical […]

why you should consider ghostwriting for your b2b thought leadership efforts

January 24, 2022

Ghostwriting: Be the Expert, Outsource the Rest

Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

A Guide to Digital Marketing for SaaS Brands

January 21, 2022

A Guide to Digital Marketing for SaaS Brands

In growing industries that are quickly becoming saturated, like the Software as a Service—or SaaS—industry, creating digital marketing campaigns that stand out is imperative.  After all, the SaaS industry is made up of at least […]

how to build trust for your b2b brand

January 19, 2022

4 Practical Steps To Building Trust For B2Bs

Trust is everything in the B2B space.  Yet as recent research from Forrester has shown, there’s a significant gap between how much brands believe customers trust them and how much customers actually do trust them.  […]

why your c suite should be branded as thought leaders for your B2B brand

January 17, 2022

Why Your C-Suite Should be Thought Leaders

The members of your company’s c-suite are making strategic moves, driving initiatives, and leading their teams, but no one outside of the company in question really knows who they are—and that’s a problem.  The main […]

fundamental marketing strategies for tech companies to generate leads

January 14, 2022

A Guide to Marketing for AI and Tech Brands

Here’s an obvious statement: Marketing for complicated products is, well, complicated.  It has all the challenges of traditional B2B marketing, and then some. It requires the marketing team to ask themselves:  How do we market […]

January 27, 2022

From A to Zen: Get to know Zen’s Editorial Director, Megan Noorman

From a love of literature to driving success Imagine this: You’re in the second grade. You enter a book report competition through the local newspaper, assuming one of the older students will achieve victory… and […]

January 26, 2022

Revenue Per Lead Is Hard to Measure, But This Is Why Marketers Say It’s Impor...

Science has proven it time and time again: when given the option, people take the easiest route available.  This easy-route mindset is no different in the world of marketing. Now, don’t hate us for letting […]

January 25, 2022

Why Click-Through Rate Doesn’t Matter, and the KPIs Brand Marketers Should Ac...

Here’s a hard truth: as convenient as click-through rate is for marketers to measure, it isn’t actually a reliable indicator of success or failure.  So why has it been held up as such a critical […]

January 24, 2022

Ghostwriting: Be the Expert, Outsource the Rest

Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

January 21, 2022

A Guide to Digital Marketing for SaaS Brands

In growing industries that are quickly becoming saturated, like the Software as a Service—or SaaS—industry, creating digital marketing campaigns that stand out is imperative.  After all, the SaaS industry is made up of at least […]

January 19, 2022

4 Practical Steps To Building Trust For B2Bs

Trust is everything in the B2B space.  Yet as recent research from Forrester has shown, there’s a significant gap between how much brands believe customers trust them and how much customers actually do trust them.  […]

January 17, 2022

Why Your C-Suite Should be Thought Leaders

The members of your company’s c-suite are making strategic moves, driving initiatives, and leading their teams, but no one outside of the company in question really knows who they are—and that’s a problem.  The main […]

January 14, 2022

A Guide to Marketing for AI and Tech Brands

Here’s an obvious statement: Marketing for complicated products is, well, complicated.  It has all the challenges of traditional B2B marketing, and then some. It requires the marketing team to ask themselves:  How do we market […]

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