December 14, 2020
Uncovering your target market is a concept all marketers should understand. But it’s a complicated matter especially as it pertains to Generation Z versus Millennials. The two youngest generations (except for the little babies in […]
December 11, 2020
Content marketing is something we’re all familiar with even if we don’t recognize it as such. It’s a way of marketing that uses informative, relevant, and consistent content to attract and retain an audience and […]
December 9, 2020
A well-planned PR campaign can have a major impact on a brand and the public. Truly stand-out best PR campaigns, like ConAgra’s Feeding Children Better, can transform a brand long-term, creating lasting results. In this […]
December 7, 2020
The global COVID-19 pandemic has completely reshaped retail. With 25,000 stores expected to close in the US by 2021, online shopping is continuing to surge. And while retail has undergone a vast model alteration in […]
December 4, 2020
Some PR campaigns generate such strong reactions and momentum that they spread like wildfire. While it’s hard to predict exactly what will go viral, one can gain a solid position for marketing success by being […]
December 2, 2020
On August 5th, 2020, Instagram announced they released “a new way to create and discover short, entertaining videos”: Instagram Reels. With a designated Feed on the Explore page, these 15-second videos “offer anyone the chance […]
November 30, 2020
Zen Media’s own Stephanie Chavez, CTSM, and our Global Chief Marketing Officer sat down with our team recently to answer some questions about the importance of building trust and credibility in the B2B market. Stephanie […]
November 25, 2020
Labor-markets are restructuring. Even prior to the COVID outbreak, the global gig economy was predicted to reach $455 billion by 2023. A recent survey found that an unprecedented 41% of businesses plan to expand their […]
November 24, 2020
The global wellness economy is valued at $4.5 trillion dollars according to 2018 data from the Global Wellness Economy Monitor. From personal care to weight loss, wellness tourism to preventative medicine, the revenue growth is […]
November 20, 2020
As of 2020, 50% of the world is on social media. Needless to say, your brand should be, too. Social media marketing helps companies achieve a wide variety of business goals. From building a brand […]
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