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Categories
  • Content Strategy

If Everything is a Story, Can AI Be a Co-Author?

Humans, as a species, are naturally drawn to stories. This isn't just an observation; it's backed by solid research. Cognitive psychologist Jerome Bruner suggests we are 22 times more likely to remember a fact when it has been wrapped in a story.
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  • Content Strategy

Did AI Kill Content Marketing?

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Why Information Overload Makes Marketing More Important Than Ever for B2Bs
  • Digital Marketing

Why Information Overload Makes Marketing More Important Than Ever for B2Bs

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influencer marketing
  • Influencer Marketing

The Creator Economy Myth and What It Means for Marketing

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An Approachable Guide to Adding AI to Your Marketing Stack
  • Digital Marketing

An Approachable Guide to Adding AI to Your Marketing Stack

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b2b sales and marketing strategies
  • Digital Marketing

8 Actionable strategies to make the most of B2B sales and marketing in 2024

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Post-purchase Marketing Strategies
  • Digital Marketing

Why Your Marketing Shouldn’t Stop After the Sale: Post-purchase Marketing Strategies

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