12 pr trends shaping 2022

November 16, 2021

The Future of Public Relations: 12 PR Trends for 2022

What PR trends are in store for the industry in 2022?  After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021, PR pros across all industries have had to adapt, evolve, and pivot to […]

how to make B2B thought leadership content valuable

October 21, 2021

Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

public affairs team launching their B2B PR campaign

October 18, 2021

The Ultimate Guide to B2B PR

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

how you can avoid these common B2B PR mistakes

September 17, 2021

10 PR Mistakes to Avoid at All Costs: B2B Edition

Every brand makes mistakes. But it’s always nice to avoid as many as possible, right?  With that in mind, we’re sharing 10 PR mistakes that your B2B brand can and should avoid.  Here’s what you’ll […]

how you can determine the best PR firm for your tech company

August 27, 2021

How to Choose the Right Tech PR Company

There are lots of PR agencies that work with tech companies. So how do you know if the PR firm you’re considering working with is right for your brand?  In this post, we’re going to […]

Strategic B2B PR can help move customers past the evaluation phase

August 23, 2021

Customers Stuck in the Evaluation/Consideration Phase? How B2B PR Moves the N...

Plenty of brands know how B2B PR can help customers get started on their sales journey. But how about once they’ve reached the all-important evaluation/consideration phase?  Often, this is where marketers get stuck. Which PR […]

smiling woman celebrating pr success

July 29, 2021

9 Successful PR Campaigns from Innovative Companies

Successful PR campaigns come in as many different forms as there are brands. What could be innovative and on-point for one company may be totally off-key for another. Despite that, it can still be helpful […]

PR team crafting pitches

July 27, 2021

The Critical Point Where Most PR Agencies Fail

Plenty of PR agencies can get their clients press, and good press too.  But without even realizing it, your brand may be getting a lot less from your PR agency than it should be.  In […]

November 16, 2021

The Future of Public Relations: 12 PR Trends for 2022

What PR trends are in store for the industry in 2022?  After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021, PR pros across all industries have had to adapt, evolve, and pivot to […]

October 21, 2021

Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

October 18, 2021

The Ultimate Guide to B2B PR

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

September 17, 2021

10 PR Mistakes to Avoid at All Costs: B2B Edition

Every brand makes mistakes. But it’s always nice to avoid as many as possible, right?  With that in mind, we’re sharing 10 PR mistakes that your B2B brand can and should avoid.  Here’s what you’ll […]

August 27, 2021

How to Choose the Right Tech PR Company

There are lots of PR agencies that work with tech companies. So how do you know if the PR firm you’re considering working with is right for your brand?  In this post, we’re going to […]

August 23, 2021

Customers Stuck in the Evaluation/Consideration Phase? How B2B PR Moves the N...

Plenty of brands know how B2B PR can help customers get started on their sales journey. But how about once they’ve reached the all-important evaluation/consideration phase?  Often, this is where marketers get stuck. Which PR […]

July 29, 2021

9 Successful PR Campaigns from Innovative Companies

Successful PR campaigns come in as many different forms as there are brands. What could be innovative and on-point for one company may be totally off-key for another. Despite that, it can still be helpful […]

July 27, 2021

The Critical Point Where Most PR Agencies Fail

Plenty of PR agencies can get their clients press, and good press too.  But without even realizing it, your brand may be getting a lot less from your PR agency than it should be.  In […]

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