After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021 and a looming recession in 2022, PR pros across all industries have had to adapt, evolve, and pivot to get their client brands in the spotlight. Here are the Zen Media team’s predictions for the PR trends we’ll see this coming year.
PR in the B2B world can be an afterthought for marketers. Will it be exclusively owned media (content your brand creates)? Or will it be a mix of owned and earned media, illustrating that your brand has expertise to share AND the credibility to be recognized by industry publications and thought leaders?