searching on google

July 9, 2021

Why B2B Public Relations is Key in Getting Your Brand to the Top of Google’s ...

Let’s be honest: everyone wants to be at the very top of their industry—and the top of the search engine results page (SERP).  This post will show you why B2B PR is vital in helping […]

b2b pr professional thinking how to get press

May 29, 2021

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

PR checklist

April 16, 2021

A 24-Point PR Checklist Proven to Maximize Your B2B Public Relations Strategy

Whether you’re planning your first or your 100th B2B tech public relations campaign, checklists always come in handy.  We worked with our media relations specialists to come up with a PR campaign checklist for B2B […]

thought leader speaking on zoom call

April 9, 2021

Is Thought Leadership PR? A Look at 7 B2B Thought Leaders Worth Following

Becoming a thought leader in your industry isn’t something that happens overnight.  It’s a long-term investment requiring time, effort, and plenty of PR savvy, which can make it feel daunting for many. However, it can […]

PR

April 2, 2021

Key Differences Between PR, Marketing, and Advertising —and When You Should U...

When sponsored content appears alongside news items, and ads masquerade as social posts, it can be challenging to figure out where the lines are between digital marketing, PR, and advertising.  When does PR become marketing? […]

Digital PR

March 17, 2021

Digital PR vs. Traditional PR: Which is Better for Your B2B Company?

Digital PR and traditional PR are like two sides of the same coin. They have the same goal — to increase brand visibility and reach — but they have different expressions. We believe PR firms […]

PR Strategy

March 16, 2021

WTF is the Mixed Marketing Model? A look at our digital marketing and PR stra...

As a digital marketing and PR firm, we want our clients to be seen. In order to do so, we showcase their brand in every way possible. This means that every platform, medium, and network […]

digital PR

March 8, 2021

Everything You Need to Know About Digital PR

Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and expand their clients’ brand reach. They hosted events and press […]

July 9, 2021

Why B2B Public Relations is Key in Getting Your Brand to the Top of Google’s ...

Let’s be honest: everyone wants to be at the very top of their industry—and the top of the search engine results page (SERP).  This post will show you why B2B PR is vital in helping […]

May 29, 2021

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

April 16, 2021

A 24-Point PR Checklist Proven to Maximize Your B2B Public Relations Strategy

Whether you’re planning your first or your 100th B2B tech public relations campaign, checklists always come in handy.  We worked with our media relations specialists to come up with a PR campaign checklist for B2B […]

April 9, 2021

Is Thought Leadership PR? A Look at 7 B2B Thought Leaders Worth Following

Becoming a thought leader in your industry isn’t something that happens overnight.  It’s a long-term investment requiring time, effort, and plenty of PR savvy, which can make it feel daunting for many. However, it can […]

April 2, 2021

Key Differences Between PR, Marketing, and Advertising —and When You Should U...

When sponsored content appears alongside news items, and ads masquerade as social posts, it can be challenging to figure out where the lines are between digital marketing, PR, and advertising.  When does PR become marketing? […]

March 17, 2021

Digital PR vs. Traditional PR: Which is Better for Your B2B Company?

Digital PR and traditional PR are like two sides of the same coin. They have the same goal — to increase brand visibility and reach — but they have different expressions. We believe PR firms […]

March 16, 2021

WTF is the Mixed Marketing Model? A look at our digital marketing and PR stra...

As a digital marketing and PR firm, we want our clients to be seen. In order to do so, we showcase their brand in every way possible. This means that every platform, medium, and network […]

March 8, 2021

Everything You Need to Know About Digital PR

Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and expand their clients’ brand reach. They hosted events and press […]

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