Category: Public Relations

the ultimate guide to strategic public relations
Public relations is a tried and true way to grow brand awareness and expand your business’s reach. It is all about encompassing a company’s communication with partners, journalists, philanthropists, and anyone really. Learn more about strategic public relations here.
the do's and don'ts of company layoffs
Layoffs are expected to continue into 2023, and job cuts may exceed that of the Great Recession. Here’s our list of dos and don’ts to help guide companies that find themselves in the unfortunate place of enacting layoffs. 
the ultimate guide to amplifying media coverage
You’ve got the press hit, but the journey is just beginning; now is the time to share your success and spread the news. Try these PR tactics to promote your media coverage and amplify your brand’s reach after every PR hit. 

Learn from the best

Get actionable insights and ideas from the world's top b2b brands every Friday.

Learn how to reach new audiences, showcase your brand’s
expertise, retain clients, and boost overall sales.