Peanut butter and jelly, peas and carrots, PR and social media—some things just go together.  Now, you probably don’t need an explanation as to why those first two things are a perfect match. The third […]

A Brief Background of Public Relations The idea of using communications to maintain a positive reputation and influence has been around for a long time, but public relations itself is considered a relatively new profession.  […]

So your B2B tech company has hit its stride. You’re signing new clients, honing your product offerings, and even attracting some industry attention.  The time has come: you’re ready to invest in PR and marketing.   […]

Public relations in 2022 requires a multi-pronged approach—one that encompasses not just outreach but also ongoing amplification via (you guessed it) social media.  In this post, we’ll walk you through this critical (but often overlooked) […]

The SEO and PR teams at B2B brands don’t always—or even often—work closely together.  While PR deals with deep external research and public perception, SEO works more behind the scenes, primarily concerned with internal work, […]

Public relations is evolving all the time, and those of us in the industry have to evolve right along with it. Here are some of the changes we’ve seen that are shaping our approach to […]

Talent is a hot commodity in the corporate world. Here are our tips for finding the right people and increasing employee retention in 2021.

Building a successful B2B PR strategy in 2022 requires much more than blindly pitching reporters in hopes of garnering news attention. For companies to succeed and claim their marketing goals, they need an all encompassing […]