Category: Public Relations

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everthing to know about leveraging pr for b2b marketing
  • Public Relations

What Every B2B Marketer Needs to Know About PR

Companies holding back on PR initiatives miss a wealth of opportunities. Want to break the cycle of ineffective B2B marketing strategies? Here’s everything you need to know about PR for B2B companies.
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media training tips to nail your interview
  • Public Relations

11 Media Training Best Practices

You're ready to talk to that reporter and give the world your expert opinion. But wait! Have you taken any media training courses? Whether it's news, social media, or live streaming, a lot goes into making an appearance that makes you look good. 
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how pr shortens the sales cycle
  • Public Relations

How PR Shortens the Sales Cycle

The most effective strategy to shorten the sales cycle is public relations. PR is key to shortening that cycle because it helps brands build awareness, credibility, and share of voice.
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