How to Pull off a Gimmick

January 22, 2008

By: Shama Hyder This post has been inspired by Seth Godin’s recent take on gimmicks. So, what’s a gimmick really? It’s a stunt that gets (or is supposed to get) people talking. It’s red apple […]

Selling in Stormy Times – How to Market Your Services During a Recession

January 15, 2008

By: Shama Hyder The US economy is not booming at the moment, and according to many experts we are somewhat on the brink of a recession. This is definitely affecting some industries more than others. […]

Marketing from Within – How to Promote your Company’s Intranet

January 10, 2008

By: Shama Hyder Currently, we are working with two clients (both non-profits) who are struggling with the same issue-marketing their intranet. We often think about marketing as an external practice, but it is just as […]

Dear Shama…I Just Don’t Get Marketing!

December 20, 2007

Dear Shama, I am an event planner and love helping people create memorable events. I started my business with a lot of love for what I do, but now my passion is getting eroded. And […]

Marketing Blooper: Rigid Rules Lead to Lost Revenues

December 18, 2007

By: Shama Hyder   We are starting a new tradition here at After The Launch. We always tend to focus on marketing done well, but we have decided to occasionally throw the limelight on marketing […]

What a Massage Therapist Taught Me About Marketing

December 9, 2007

By: Shama Hyder A couple of weeks ago, I was looking for a massage therapist in Austin. My back had been killing me, and my physical therapist insisted I find a massage therapist immediately. I […]

Top 10 Hottest Gifts to Give Clients, Associates, and Colleagues

December 6, 2007

By: Shama Hyder It’s almost Christmas time, and the holiday spirit is high here at After The Launch. It is also time to shop for presents! If there is anything tougher than shopping for family, […]

Talk Like an Online Marketing Pro – 10 Terms You Have to Know

December 4, 2007

SE- Search Engine. For example, Google is an SE. SEM– Search Engine Marketing. A group of sales and marketing strategies used to increase website visibility online. Usually includes SEO and PPC. SEO– Search Engine Optimization. […]

Facebook Profile Makeover – Darin R. McClure

December 1, 2007

By: Shama Hyder Last week, I announced that I would be doing one Facebook profile makeover a week. And already, the responses are pouring in. Our first volunteer is Darin McClure. First and foremost, always […]

Extreme Facebook Profile Makeover

November 24, 2007

I have been using Facebook for over two years now, and I have realized that your profile is really the key to a successful social media strategy. It is at the heart of your entire […]


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