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Is it Time to Update Your Digital Marketing Strategy?

February 28, 2013

It seems like just yesterday when the goal of a social media marketing campaign was simple: to find a new way to get a client’s message in front of potential customers.  Now, social media is […]

Lessons in Leadership from Columbia University’s Dr. Hitendra Wadhwa

February 27, 2013

Wadhwa, Hitendra. “Lessons in Leadership: How Lincoln Became America’s Greatest President.” Inc.com. Post written by Paula Gean. What’s the coolest part about working at the Zen Media Group? Aside from staying on the cutting edge […]

Facebook Graph Search: It’s About Who You Know

February 7, 2013

While Facebook Graph Search is in essence a search engine, it’s fundamentally different from the traditional search engines. Google and Bing searches return results based on what the search engine’s “spiders” find when they crawl […]

Drawing the Line Online: Business or Personal Social Media?

January 29, 2013

The new Facebook Graph Search (a search feature being rolled out slowly to Facebook users that lets you draw connections between people, their profile information and their interests on Facebook) has again raised the question […]

How SoLoMo Is Revolutionizing Digital Marketing

January 15, 2013

Have you heard the term “SoLoMo” yet?  If you’re a marketer who hasn’t, you soon will, because SoLoMo – Social, Local, Mobile – is fundamentally changing the way marketing, public relations, and social media work. […]

The Great Social Customer Service Race – 14 Top Brands Tested on Social Support Savvy

January 8, 2013

Guest post by Ashley Furness. Ashley is a market analyst with Software Advice, a lead generation and research advisory firm that offers software reviews and comparisons.  Today, consumers tend to base their purchase decisions on reviews, social media and […]

The Zen of Social Media Marketing – 3rd Edition – Be Part of the Zen Book Team

December 18, 2012

As an author, nothing means more to me than the feedback of readers. And, I’d like to enlist your help in getting the word out about the latest edition. An inside joke at our company […]

3 Steps to Gaining Valuable Brand Recognition with LinkedIn

When LinkedIn was launched on May 5, 2003, it was described as a place where business professionals could maintain a list of contact details of the people with whom they did business.  It was part […]

Press Releases and SEO: 5 Strategies that Work

December 11, 2012

If you’re wondering what press releases and search engine optimization (SEO) have in common, then your company may be missing out on one of the most important tools in the battle for page rank and […]

Timing Social Media for Best Results

December 4, 2012

To be successful in social media marketing, you have to do two things: Provide interesting content that gives people value for their time. Deliver your message at a time and place when your audience is […]

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