Blog

MZ Weekly News Round-Up: News from Google, Twitter and Apple

September 12, 2014

SEO: This week, Bing announced that they’ve implemented certain filters to target a spam technique called URL keyword stuffing. Used to manipulate search engines, URL keywords give pages that employ this tactic higher page rankings […]

Post-ROI Marketing: What Every CEO Should Know

CEOs Turn To Marketers To Lead the Way in Digital Business In a period of growth, it’s time to reexamine your marketing strategy. We’re finally shedding the lingering vestiges of one of the worst economic […]

Shaping Social Media for Large Enterprises: The Pros and Cons

September 10, 2014

Social media marketing is frequently the topic of misunderstanding. At times speaking different languages and having divergent goal alignment, social media marketers and corporate management can fail to reach consensus. Add to the mix the […]

Apple Introduces New iPhone 6 and Apple Watch – Catching up with Android?

September 9, 2014

I’m a huge fan of gadgets and cell phones, so a day of announcements from Apple is bigger than my birthday (now that I’m post-30, that’s easy to say). To be honest, I’m more of […]

Social Media Statistics: Marketing Is Still A Numbers Game

September 4, 2014

There’s controversy storming across the face of the digital landscape. No, it’s not another algorithm change. It’s about social media marketing and ROI – and a growing lack of confidence among CEOs. What Is Missing […]

How to Use Instagram’s New App, Hyperlapse, to Wow Your Fans

August 28, 2014

Savvy businesses are already taking advantage of all that Instagram has to offer in terms of connecting with their online audiences. By posting glimpses of behind-the-scenes fun, tantalizing new product teases and demos, photos from […]

Social Media Marketing Tips for the Changing Digital Landscape

August 20, 2014

Do you have a dark social media secret? Apparently, many people these days do. According to a recent study by the folks at MIT, social media users are leaning more and more towards what’s called […]

Zen Media Group Now Accepting Intern Applications

When it comes to applying for your very first job, there is nothing that looks better on a resume than an impressive, hands-on internship at a company in your field of interest. Whether you are […]

MZ Weekly News Round-Up: Bing’s Conversational Search and Google’s FASTER

August 15, 2014

SEO: Google’s latest update to their webmaster guidelines shows, once again, that the company is cracking down on guest blogging for SEO purposes. In the “little or no original content”guideline, the search engine has added […]

A Blog’s Not Just a Blog: The Evolution of Content Marketing

August 13, 2014

It’s a question just about everyone gets on a regular basis: What do you do? And as someone who ghostwrites client blogs for a living, the right answer has often eluded me. If I say […]