B2C content marketing: the term encompasses so many different formats, strategies, tools, and delivery methods that it’s easy to just bury your head in the sand and stick to nothing but churning out blog posts. […]

When we were approached by the forward-thinking brand Nouveau Eyewear to market a new line of designer frames, we knew we’d need to create a campaign that embodied those words—a campaign that suited the rebel spirit of True Religion, Nouveau’s brand partner.

When you think of PR, maybe you think of: Press releases sent out on PR Newswire…

At the recent Chase for Business National Conference in Columbus, Ohio, Zen Media’s own Francisco Martinez, VP of Social Media and Influencer Marketing, was honored to be included on the speaking roster with digital marketing […]

Whether you’re just beginning to explore experiential marketing, or you’ve already done a few experiential campaigns, there are certain truths—and myths—that nobody explains to you. Until now, at least! Experiential marketing can be a challenging […]

If there’s one question that Zen’s founder and CEO, Shama Hyder, gets asked over and over, it’s this one: “How do I get my first job in marketing?” (In fact, she gets asked so often […]

Savvy brands know that consumers can no longer be “sold to.” The seller-buyer relationship has evolved from what once a simple transactional exchange to a complex purchase journey beset with twists and turns, hidden gaps, […]

With the average consumer coming into contact with more than 1,500 marketing messages every day, it’s not enough to run a Facebook ad and hope potential customers see it. If you want to become a […]