When you’re managing social media for a brand, you don’t just bang out tweets and Facebook posts with abandon – at least, we hope you don’t. Instead, you might be spending 30 minutes putting together […]

Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, […]

The social media world is huge, with networks boasting hundreds of millions (even billions!) of active monthly users. Each site has its own style and rules, which can make it difficult for brands to get […]

In the world of social media, Snapchat marketing may not garner as much attention as Facebook and Twitter. But with over 10 million video views per day, the importance of this unique sharing app to […]

Every digital marketer knows how to post a Facebook update, filter an Instagram photo, and tweet an image. Most digital marketers know how to use a platform’s analytics to gauge the success of their content. […]

I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you choose? If you’re like 59% of the senior executives interviewed […]

The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common? Ignorance, or the unknown. And that’s exactly what dark social […]

Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages […]