In 2022, at least 59.3% of the global population are social media users.
The number of people on social media continues to grow yearly, with 190 million new users since last year—that’s an average of 6 new users every second!
And as social platforms continue to grow, B2B brands must also grow and evolve their B2B social media marketing. From influencer marketing to daily or weekly social posts to specific campaigns, B2B social media marketing is a time- and resource-intensive undertaking.
That’s why the right social media tools are absolutely invaluable. But how do you know which are the best for your B2B needs?
We’re glad you asked! Here’s our roundup of the 14 most valuable social media tools for B2B companies.
What should you look for in a social media tool?
Before deciding which social media marketing tools your business will benefit from the most, here are some basic criteria to keep in mind when evaluating:
- The tool is a time-saver. Ultimately, you want your social media marketing tool to save you time. Time-saving often equals automation. If the tool automates, make sure you confirm it’s achieving your desired results.
- The tool is intuitive. Along with saving time, you want a tool that’s easy to use. Overly complicated tools defeat the purpose.
- The tool is within budget. Your tool should be affordable or free. There’s no reason to have to go outside your budget.
The top 14 social media marketing tools we recommend are:
- Sprout Social
- Hubspot’s Social Inbox Tool
- Zoho Special
- Marketing Video Builder
- Social Champ
Let’s dive in and explore what each tool can do for your business:
Top Social Media Marketing Tools to Leverage
Pricing: $550, $850, $1250 per month, and agency and enterprise pricing
If you’re looking for a complete sales and marketing platform with robust social media tools, look no further than SharpSpring.
You’ll get everything you expect from a social media management solution.
- Easily import and organize images, copy, and hashtags into a content calendar for your company (and your clients)
- Post immediately or schedule ahead to automatically post to an unlimited number of unique social media accounts on Facebook, Twitter, and LinkedIn
- Monitor engagement and growth
But SharpSpring Social goes beyond scheduling, publishing, and monitoring. You also gain access to powerful social listening and conversion tools you can only get from a fully-integrated CRM marketing automation platform.
To make the most of this social media tool, you’ll want to identify hot leads and immediately start marketing directly to them. SharpSpring makes this easy by giving you access to trigger automation based on activity on social media—add those hot leads to a series of relevant emails or simply notify your sales team when it’s time to engage.
If you’re looking for a platform with top-tier analytics and the ability to generate reports that clearly demonstrate the true value of social media marketing, look no further than SharpSpring Social. You’ll wow your CFO.
Image source: Hootsuite
Pricing: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
In the words of their chief marketing officer, Penny Wilson, “What was once the focus of a small number of enthusiasts inside an organization, today social media is at the heart of the digital strategy of the largest and most successful businesses. Hootsuite makes social media approachable for all businesses, including those in regulated industries, government, or higher education. Every day, we see companies use our platform in unique, innovative ways to engage with their customers.”
If that doesn’t make you want to try this B2B social media tool, we still have 12 more to go.
Image source: Buffer
Pricing: $99, $149, and $249 per user per month (with a 30-day free trial)
Comparable to Hootsuite, Sprout Social offers multiple resources within a single platform, including post-scheduling, monitoring, and reporting.
As Alfred Lua notes, Sprout Social “is one of the few social media management tools that provides customer relationship management features.” This benefit allows Sprout Social users to look at their customer base holistically.
Their reports are excellent for teams that don’t want to spend much time formatting and reconfiguring data, as they come in a format suitable to present to both department heads and clients.
Image source: Buffer
Pricing: Forever free plan, $15, $99, $199, and $399 per month (with a 14-day free trial)
Buffer is often commended for its intuitive design and responsive customer service. It offers products for publishing, engagement, analytics, and team collaboration.
One blogger remarks, “Buffer as a company is all about a set of principles that value diverse workforces, flexible structures, well-balanced employees and radical transparency…Considering the Buffer product is about interacting with people—we’d say things like diversity, flexibility, and honesty certainly do make for more productive social relations.”
Hubspot Social Inbox Tool
Image source: Hubspot
Pricing: Component of Hubspot’s all-in-one marketing software, starting at $1,120 per month.
Hubspot’s Social Inbox Tool is primarily used to manage one’s social media engagements.
According to the HubSpot Knowledge Base, Inbox allows users to “identify interaction-generating content, respond to social conversations, gather intelligence about new followers, and see social stream matches.”
This social media tool can be integrated into a company’s existing CRM, making it easy to determine the number of leads and customers you’re bringing in from your social media marketing efforts.
Image source: Zoho
Pricing: Standard at $10 per month or billed annually, Professional at $25 per month or billed annually, Agency at $200 per month or billed annually, Agency Plus at $300 per month or billed annually
In addition to offering an all-in-one platform setup, Zoho Social includes a social calendar feature. Zoho also has the ability to track target keywords across one’s accounts.
TechRadar notes Zoho’s Agency and Agency Plus package includes benefits “specifically for the needs of marketing agencies, which allows for brand and communications management for client lists, while also allowing for white labeling.”
Image source: SEMrush
Pricing: $99.95, $199.95, $399.95
SEMRush is an SEO marketing tool used for keyword research, optimizing Google Ad campaigns, performing competitor analysis, and social media account management.
Specifically, SEMrush can perform scheduling and image editing. It also includes a UTM-builder and can be used to manage ads on various social media platforms.
Ultimately, SEMrush’s strengths lie in its ability to combine B2B social media marketing strategy with a company’s overall B2B SEO strategy.
Image source: Agorapulse
Pricing: $49, $99, $199, and $299 per month (with a 14-day free trial)
Agorapulse is a great resource for agencies, as well as any business with multiple clients.
Scheduling posts on Agorapulse is easy and flexible, allowing users to effortlessly queue and reschedule when necessary.
One can also build a CRM database in Agorapulse for customer tracking purposes.
Image source: Buffer
Pricing: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Similar to Agorapulse, Sendible is ideal for agencies or organizations with several clients.
Unique features include personalizing one’s dashboard, integrating with the graphics-focused app Canva, and downloading royalty-free images.
Pricing: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
In addition to providing users an easy way to manage their social media accounts, Social Pilot also has a unique feature that curates relevant content for your brand (or client’s brand) from a variety of industries. This component can be a helpful tool when your social team creates content for your B2B social media marketing strategy.
For more information, you can check out their blog.
Image source: Kicksta
Kicksta is primarily used to grow one’s Instagram following.
After allowing Kicksta to access your company’s social media account, the tool will “like” approximately 30,000 photos per month on targeted accounts. After receiving the likes, these accounts reciprocate by following your brand.
Ryan Beltran, CEO of Original Grain, remarks, “Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth.”
This social media tool is ideal for boosting your brand’s awareness and gaining more recognition.
Marketing Video Builder
Image source: Hubspot
Pricing: Free or $33/month.
Created by Animoto, Marketing Video Builder helps users create their own “professional-tier” videos.
Videos on social media receive 1200% more shares than text and images combined, so this tool is well worth considering.
Marketing Video Builder offers pre-built storyboards to help inspire you. This tool also integrates with LinkedIn, Twitter, YouTube, Facebook, and Getty Images.
Image source: Hubspot
Pricing: $129 per month
Falcon is a social media management platform where users can create posts using a “collaborative content calendar.” Falcon provides analytics, customer experience management, and even a landing page builder.
Falcon can integrate with Microsoft and Salesforce, and when used with Hubspot, it can also help segment your audiences.
Image source: Social Champ
Pricing: Free Plan, Champion Plan $29/month, Business Plan $99/month, and Agency Plan.
Social Champ is an exceptional all-in-one social media management and social media scheduler tool that rules your digital space. It is the most efficient tool with a vibrant UI that allows you to manage your Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google Business Profile, and Instagram. The best B2B social media tool breaks every marketer’s daily struggle—and it’s free.
You can schedule plenty of posts on your social media profiles without hassle. With Social Champ, you can get UNLIMITED scheduling options. Create, edit, share, and schedule your content right within the dashboard, or you can even schedule your content using preferred time slots with the Queue categories. Keep track of all the actions of your social media posts with our powerful analytics and get presentation-ready PDF reports within one dashboard. Moreover, Social Champ offers all your favorite visual integrations to keep you updated while catering to 6000+ users.
There are many social media marketing tools out there, so before you begin your search and compare products, be sure to think about the most pressing goals for your brand.