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9 Harsh Truths About Your Social Media Marketing – and What to Do About Them

May 19, 2017

Social media marketing has too often been portrayed as the silver bullet for the challenges brands regularly face. Need to improve your customer retention? Post more on social media! Need to expand your customer base? […]

4 Critical Tips for Getting the Most Out of Paid Social Ads

April 25, 2017

Turning out high-quality content, working with powerful influencers, and using video strategically are all huge elements of any digital marketing strategy. Although these concepts have been around for years – decades, even – the way […]

Social Media Management Hacks That Will Save You Hours Each Week

April 18, 2017

When you’re managing social media for a brand, you don’t just bang out tweets and Facebook posts with abandon – at least, we hope you don’t. Instead, you might be spending 30 minutes putting together […]

16 Invaluable Guidelines for Managing Your Social Media Comments

April 12, 2017

Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, […]

Social Media Marketing by the Numbers

February 2, 2017

The social media world is huge, with networks boasting hundreds of millions (even billions!) of active monthly users. Each site has its own style and rules, which can make it difficult for brands to get […]

7 Snapchat Marketing Tips That Won’t Disappear After 10 Seconds

January 25, 2017

In the world of social media, Snapchat marketing may not garner as much attention as Facebook and Twitter. But with over 10 million video views per day, the importance of this unique sharing app to […]

12 Must-Have Social Media Skills for Every Digital Marketer

December 21, 2016

Every digital marketer knows how to post a Facebook update, filter an Instagram photo, and tweet an image. Most digital marketers know how to use a platform’s analytics to gauge the success of their content. […]

Video and Social Media Marketing: Which Platform Will Boost Your Brand?

November 16, 2016

I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you choose? If you’re like 59% of the senior executives interviewed […]

Dark Social: What It Is and How To Deal With It

November 10, 2016

The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common? Ignorance, or the unknown. And that’s exactly what dark social […]

How To Use Hashtags in Your Social Media Marketing Strategy

October 31, 2016

Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages […]

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