Zen Media - B2B Marketing & PR Agency for B2B Brands

Tag: business marketing strategies

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the ultimate guide to b2b experiential marketing
  • Digital Marketing

B2B Experiential Marketing in 2023

Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. Here's what B2B experiential marketing should look like in 2023. 
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everything you need to know about niche marketing for your B2B brand
  • Digital Marketing

Niche Marketing: How Niche Is Too Niche?

A niche is defined as a “specialized segment of the market for a particular kind of product or service.” Whether you pronounce it “Neesh” or “Nich” (how the heck do you say this word?), it is an important concept for marketers to employ in their B2B marketing strategies. 
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