Building a successful B2B PR strategy in 2023 requires much more than blindly pitching reporters in hopes of garnering news attention. If you want to build an effective B2B PR campaign that works for your brand in 2023, look no further and win big this year with these tips.
You’ve got the press hit, but the journey is just beginning; now is the time to share your success and spread the news. Try these PR tactics to promote your media coverage and amplify your brand’s reach after every PR hit.
After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021 and a looming recession in 2022, PR pros across all industries have had to adapt, evolve, and pivot to get their client brands in the spotlight. Here are the Zen Media team’s predictions for the PR trends we’ll see this coming year.
