b2b paid ads Archives

Feb 8, 2023
Paid Ads

How to Leverage First-Party Data in a Paid Ads Campaign

What is first-party data? How can it be used in place of third-party data? Can we really get enough insights to run successful ad campaigns without those sweet, sweet (and moderately unethical) cookies? Read on.

Feb 5, 2023
Paid Ads

What Does the Google Analytics 4 Update Mean for B2Bs?

Dec 22, 2022
Paid Ads

How Paid Advertising Can Help Your B2B Brand

You can’t rely on attracting your customers’ attention when you’re competing with millions of other pieces of content and thousands of other brands at any given moment. Let’s take a closer look at how paid ads can benefit your B2B company.

Dec 21, 2022
Paid Ads

Paid Media: Your Guide to Making it Work in 2023

Media is the new era of marketing. Advanced digital technology, changing consumer expectations, and new trends make media the ideal way to get your audience’s attention. Let's delve into our paid media recommendations for 2023.

Dec 20, 2022
Paid Ads

How Brands Are Using Self-Serve Ad Platforms to Adapt to Data Developments

Brands have relied on third-party data to inform marketing strategies and marketing tactics, including targeting in self-serve advertising. But with the developments in data and privacy standards, some brands are turning this tricky challenge into a business opportunity.

Dec 15, 2022
Paid Ads

Leaving Twitter? Here’s How to Use Your Twitter Ad Dollars

What does Musk buying Twitter actually mean for your business? While you’re deliberating on whether to pull your ad spend or stop organic activity on the platform altogether, consider these tips and options for where you may shift your efforts off of Twitter.

Nov 22, 2022
Paid Ads

3 Retargeting Strategies for Paid Ads

Retargeting in marketing is an essential part of executing a comprehensive and successful paid ads strategy. Here are three retargeting strategies that will nearly guarantee results.

Tag: b2b paid ads

Categories

How to Leverage First-Party Data in a Paid Ads Campaign

What Does the Google Analytics 4 Update Mean for B2Bs?

How Paid Advertising Can Help Your B2B Brand

Paid Media: Your Guide to Making it Work in 2023

How Brands Are Using Self-Serve Ad Platforms to Adapt to Data Developments

Leaving Twitter? Here’s How to Use Your Twitter Ad Dollars

3 Retargeting Strategies for Paid Ads

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