July 5, 2018

The Same, But Different: Influencer Marketing in the B2B Environment

The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]

June 27, 2018

Paradigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm

Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]

June 23, 2018

Finding Your Perfect Influencer

On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]

May 25, 2017

5 Reasons Huge Brands are Turning to Micro-Influencers – with Massive R...

Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]

October 24, 2016

Approaching Influencers: The First Step to Influencer Marketing, Outreach, an...

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online […]

September 26, 2016

Influencer Marketing from A to Z: A Complete Guide for Businesses

Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as a result of a recommendation? That new customers referred by […]

July 5, 2016

4 Influencer Marketing Mistakes Your Business Can’t Afford to Make

Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an […]

February 13, 2016

Our Top 5 Favorite Influencer Marketing Campaigns

Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who […]

July 5, 2018

The Same, But Different: Influencer Marketing in the B2B Environment

The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]

June 27, 2018

Paradigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm

Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]

June 23, 2018

Finding Your Perfect Influencer

On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]

May 25, 2017

5 Reasons Huge Brands are Turning to Micro-Influencers – with Massive R...

Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]

October 24, 2016

Approaching Influencers: The First Step to Influencer Marketing, Outreach, an...

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online […]

September 26, 2016

Influencer Marketing from A to Z: A Complete Guide for Businesses

Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as a result of a recommendation? That new customers referred by […]

July 5, 2016

4 Influencer Marketing Mistakes Your Business Can’t Afford to Make

Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an […]

February 13, 2016

Our Top 5 Favorite Influencer Marketing Campaigns

Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who […]

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