June 23, 2018
On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]
May 25, 2017
Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]
October 24, 2016
Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online […]
September 26, 2016
Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as a result of a recommendation? That new customers referred by […]
July 5, 2016
Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an […]
February 13, 2016
Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who […]
January 15, 2016
You know how you have that one friend who always gives you amazing movie recommendations? If he says you should see this new movie, you probably trust him implicitly – you just know he’s got […]
December 2, 2015
It’s day 2 of the Shama TV Twelve Days of Christmas contest! Today’s trend is the rise of influencer marketing. Hear all about it in today’s video, and make sure to subscribe to Shama’s YouTube […]
November 9, 2015
Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small talk to try and find out more about each other. […]
January 26, 2015
Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will – and getting them to share your content. Every content […]
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