Finding Your Perfect Influencer

June 23, 2018

On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]

5 Reasons Huge Brands are Turning to Micro-Influencers – with Massive Results

May 25, 2017

Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]

Approaching Influencers: The First Step to Influencer Marketing, Outreach, and Digital PR

October 24, 2016

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online […]

Influencer Marketing from A to Z: A Complete Guide for Businesses

September 26, 2016

Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as a result of a recommendation? That new customers referred by […]

4 Influencer Marketing Mistakes Your Business Can’t Afford to Make

July 5, 2016

Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an […]

Our Top 5 Favorite Influencer Marketing Campaigns

February 13, 2016

Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who […]

How Do You Find the Right Influencer for Your Brand?

January 15, 2016

You know how you have that one friend who always gives you amazing movie recommendations? If he says you should see this new movie, you probably trust him implicitly – you just know he’s got […]

The 12 Days of Christmas Day 2: Influencer Marketing

December 2, 2015

It’s day 2 of the Shama TV Twelve Days of Christmas contest! Today’s trend is the rise of influencer marketing. Hear all about it in today’s video, and make sure to subscribe to Shama’s YouTube […]

5 Secrets the Pros Use to Win Over Influencers

November 9, 2015

Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small talk to try and find out more about each other. […]

Influencing Influencers – What Seed Content Can Do For You

January 26, 2015

Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will – and getting them to share your content. Every content […]


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