The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are […]

Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and […]

On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her position, authority, […]

Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to enlist users with much smaller, but […]

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online […]

Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as a result of a recommendation? That new customers referred by […]

Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an […]

Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who […]