B2B demand generation is an integrated marketing communications strategy that aims to drive awareness of and interest in a brand’s products and services.
Good marketers stay informed about industry trends, know how to adapt to industry changes, and can develop innovative strategies. Here’s Zen Media’s list of 17 tips for marketing leaders who want to level up.
Want to sharpen your knowledge on all things digital marketing? Read our list of the 62 most common digital marketing questions we receive, answered just for you!
Let’s take a look at the different types of AI marketing tools available and how B2Bs can dip their toe in with some interesting tools to boost marketing performance.
It might not seem like much, but data can provide maximum ROI and add to your bottom line when used to its full advantage. Many businesses use data to better understand their customers’ frustrations and unmet needs so they can reinvent products and services and personalize their advertising and marketing.
