According to B2B International, most businesses lose 45 to 50 percent of their customers every five years.

Why? A lack of relationship and trust with the brand. Powered by cutting-edge research, in this manifesto, we lay out exactly how to win clients and grow your B2B brand in the coming decade.

You will finally understand…

• Why inferior competitors win business – and what you need to do differently.
• How to close first, convince later.
• Why alignment beats attention any day.
• Why there’s no such thing as “trade secrets” anymore.
• Why your buyer has more in common with a beat reporter from the 1950’s than you realize.

And 15 more principles that will set you up for B2B success.