everything you need to know about social media marketing for your b2b brand

April 22, 2022

6 Reasons Why Social Media Marketing Matters for B2B

B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

brainstorming content marketing ideas

February 14, 2022

The Ultimate Guide to Content Marketing for B2B

Love it or hate it, content marketing is an absolute must-have for companies in the B2B space.  There are plenty of reasons this is true—content boosts your B2B SEO efforts and helps establish you as […]

why you should consider ghostwriting for your b2b thought leadership efforts

January 24, 2022

Ghostwriting: Be the Expert, Outsource the Rest

Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

digital pr

December 8, 2021

Why You Need Digital PR

Business is complicated.  Communications shouldn’t be.  The right message for each target audience, delivered via the right channel at the right time, is what gets the job done.  This is where digital PR comes in.  […]

the relevance of your backlinks matters more than the quantity of backlinks

October 1, 2021

Google’s John Mueller Says Total Number of Backlinks Doesn’t Matter—Here’s Wh...

Well, here’s one thing that brand marketers can take off their list of SEO-related worries: it turns out, according to Google, that the number of backlinks a site has truly doesn’t matter to the algorithm.  […]

Move from third-party to zero-party data to inform your B2B buyer persona

September 30, 2021

Reinventing the B2B Buyer Persona

Here’s a stat that every marketer needs to read (first, take a deep breath):  Only 3% of buyers say the advertising they see is relevant to them.  Ouch.  How is this possible? Aren’t we using […]

why every brand should be leveraging b2b influencer marketing

September 13, 2021

Need Proof That B2B Influencer Marketing Works? Here are 7 Great Examples

B2B brands have been slower to adopt influencer marketing than B2C—but that doesn’t mean influencer marketing isn’t a worthwhile investment.  On the contrary. In fact, influencers in the B2B sphere can have an even greater […]

b2b buyer reading content online

August 11, 2021

What Is “Relevant Content” in B2B Content Marketing?

Content is critical in getting your brand out in the world, converting leads, bringing in new customers, and maintaining current ones.  But as any brand marketer knows, not all content will be equally successful. To […]

April 22, 2022

6 Reasons Why Social Media Marketing Matters for B2B

B2B brands everywhere are investing more resources in social media. Why?  Because social media is critical for B2B brands that want to: Boost their reputation Increase their sales Earn trust Increase their market share Retain […]

February 14, 2022

The Ultimate Guide to Content Marketing for B2B

Love it or hate it, content marketing is an absolute must-have for companies in the B2B space.  There are plenty of reasons this is true—content boosts your B2B SEO efforts and helps establish you as […]

January 24, 2022

Ghostwriting: Be the Expert, Outsource the Rest

Why you should consider hiring a ghostwriter for your thought leadership We’re spilling the beans.  Believe it or not, many of the blogs, articles, and social media posts from your favorite thought leaders—aren’t actually written […]

December 8, 2021

Why You Need Digital PR

Business is complicated.  Communications shouldn’t be.  The right message for each target audience, delivered via the right channel at the right time, is what gets the job done.  This is where digital PR comes in.  […]

October 1, 2021

Google’s John Mueller Says Total Number of Backlinks Doesn’t Matter—Here’s Wh...

Well, here’s one thing that brand marketers can take off their list of SEO-related worries: it turns out, according to Google, that the number of backlinks a site has truly doesn’t matter to the algorithm.  […]

September 30, 2021

Reinventing the B2B Buyer Persona

Here’s a stat that every marketer needs to read (first, take a deep breath):  Only 3% of buyers say the advertising they see is relevant to them.  Ouch.  How is this possible? Aren’t we using […]

September 13, 2021

Need Proof That B2B Influencer Marketing Works? Here are 7 Great Examples

B2B brands have been slower to adopt influencer marketing than B2C—but that doesn’t mean influencer marketing isn’t a worthwhile investment.  On the contrary. In fact, influencers in the B2B sphere can have an even greater […]

August 11, 2021

What Is “Relevant Content” in B2B Content Marketing?

Content is critical in getting your brand out in the world, converting leads, bringing in new customers, and maintaining current ones.  But as any brand marketer knows, not all content will be equally successful. To […]

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