Sarah Evans is the Partner and Head of PR at Zen Media, a leading B2B PR and marketing agency that helps technology-driven and high-growth companies gain market authority, accelerate demand, and dominate their industries through earned media and strategic communications.
With over two decades of experience in communications and digital PR, Sarah brings a rare combination of media instinct, digital-first thinking, and brand-building expertise to every engagement. Prior to joining Zen Media, she was the Founder and CEO of Sevans PR, a nationally recognized digital PR agency that was acquired by Zen Media in 2024. Under her leadership, Sevans PR worked with major brands including PayPal, Cisco, SAP, MGM International, Walmart, and Cox Communications on social and digital PR strategies that delivered measurable visibility.
At Zen Media, Sarah leads the agency’s PR strategy and earned media initiatives, helping brands navigate AI-driven visibility through her proprietary “Reputation+” methodology, a data-driven and AI-powered approach designed to elevate brand credibility, trust, and authority in a competitive marketplace. She is also a keynote speaker, former contributor to Forbes and Mashable, and the creator of #journchat, one of the first live weekly chats connecting PR professionals with journalists on Twitter. Sarah has been featured in Vanity Fair’s “America’s Tweethearts,” Forbes’ “14 Power Women to Follow on Twitter,” and Entrepreneur’s “Top 10 Hot Startups.”
Sarah lives at the intersection of PR, digital strategy, and brand reputation, always focused on one outcome: helping brands earn the kind of attention that builds real trust.
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